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United States Basketball Alliance


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Wow, I really really like this. I normally don't follow basketball series' because I don't care for the sport that well. But I do love logos and this one is pretty great. If your following logos are this good, I'll definitely stick around and watch this.

Great work!

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Pittsburgh Riverdogs

Brooklyn Kings

Cleveland Comets

New York Emperors

Philadelphia Freedom

Chicago Skyhawks

Cincinnati Conquistadors

St. Louis Stealth

Nashville Vipers

Detroit Drive

Miami Tropics

Jacksonville Tigersharks

Charlotte Flight

Washington(D.C.) Senators

Atlanta Fire

Iowa Impact

Kentucky Racers

Salt Lake City Frostbite

Denver Avalanche

Minnesota Huskies

Phoenix Rattlers

L.A. Earthquakes

Seattle Swarm

Sacramento Surge

Portland Prowlers

Dallas Outlaws

New Orleans Swampgators

Houston Deserthawks

San Antonio Scorpions

Oklahoma City Tornadoes

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This logo screams 1990s. Not a bad thing. The colors also have me thinking WNBA. Also not a bad thing. The one thing that you could look into changing is the positioning of the streak behind the ball. You have this somewhat balanced logo with a nice triangle to frame everything, but then the streak behind the ball really leaves the left side overloaded compared to the right. It might just be me, since I like symmetry, but if you brought the streak in to the center of the logo just a little or angled it upward more parallel to the side of the triangle, it might help. Maybe this inbalance doesn't bother others. Other than that, I'm looking forward to the next team.

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In general, this is pretty nice. The colors are unusual, but they work. (Also, there are a LOT of colors there. But I do think they all seem to balance as a palette.) I agree with jaha about the balance. I don't think it has to be perfectly symmetrical, but a small shift could help quite a bit.

The only thing that isn't working at all for me is the alternate logo. It seems like an afterthought, and the star-heavy, no-comet look doesn't really fit the identity; there's no motion or dynamism that one associates with comets and that you created in the primary logo.

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How about the name St. Louis Archers rather than the St. Louis Stealth, have it archery themed, works well with the Gateway Arch.

I've always thought that would be a great name.

Also, not feeling Phoenix Rattlers (don't want to think Arena Football). Phoenix Javelinas perhaps? Lots of options there.

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