NYC FC Branding

[Jaffa]

Aye, I spotted the hearts as well. There's really not much else to like in there, unfortunately.

[Primal]

Aye, I spotted the hearts as well. There's really not much else to like in there, unfortunately.

I think that particular heart shape looks a bit silly when you take away the fact that it was formed from an interlocked M and H. A generic heart would work better, despite this one's connection to the previous logo.

[sozopol]

I wonder if this is an early draft of the eventual kit

[wonderbread]

Not even close, that is just a cotton t shirt.

[Gothamite]

Well, not exactly.

That's a shirsey, with his name and number on the back in the official MLS font:

Shirseys are usually suggestive of the jerseys (which is kind of the point). We know that City is going to have a sky blue shirt, so perhaps this is a fair indication of what it'll look like (minus the Adidas stripes and inevitable Etihad sponsor logo).

I like it with the blue shorts - that'd be a good look.

[VictoriaGooner]

Those color combinations would be a good connection for NYCFC if it actually happens.

[sportstar1212]

Well, not exactly.

That's a shirsey, with his name and number on the back in the official MLS font:

Shirseys are usually suggestive of the jerseys (which is kind of the point). We know that City is going to have a sky blue shirt, so perhaps this is a fair indication of what it'll look like (minus the Adidas stripes and inevitable Etihad sponsor logo).

I like it with the blue shorts - that'd be a good look.

I know it's expected that Etihad will be the kit sponsor, but Arabs + airplanes + New York = bad idea. My prediction is that we will see Metlife or another big local corporation on the kits.

[sozopol]

I didn't mean to suggest the t-shirt was going to be the actual shirt... I just meant that maybe the sky blue - dark blue - dark blue combo was going to be the primary scheme.

[Gothamite]

I know it's expected that Etihad will be the kit sponsor, but Arabs + airplanes + New York = bad idea. My prediction is that we will see Metlife or another big local corporation on the kits.

Gotta admit, I think that would be a pretty racist position, and never even occurred to me. That hasn't been a problem for the Cosmos in the two years they've had their sponsor.

However, Nissan is NYCFC's "official electric vehicle", and they were all over Lampard's introductory press conference (Etihad was notably absent), so that has given many of us a little hope that the club will make the right decision.

Myself, if we are to have a shirt sponsor, I'd prefer it be municipal. At least at the start. An olive branch to the city, to smooth the path to a new stadium.

[VictoriaGooner]

Gothamite, I would think it would be a huge step in the North American sports of the city of New York actually sponsored NYCFC for the first season. What an olive branch to the city it would be. That would open people's eyes and might convince more people to come to more matches if it was a "city" club. And I like the mockup/concept design for the NYCFC home kit. Did you do it?Though it would look better with navy blue shorts vice white.

[Gothamite]

Yeah, the design is all mine, such as it is. I can change the shorts, though. In general, I prefer socks to match the shirt.

I'd prefer a blank shirt, but I f there was ever a time for a municipal sponsor this would be it.

[RyanMcD29]

Well, not exactly.

That's a shirsey, with his name and number on the back in the official MLS font:

Shirseys are usually suggestive of the jerseys (which is kind of the point). We know that City is going to have a sky blue shirt, so perhaps this is a fair indication of what it'll look like (minus the Adidas stripes and inevitable Etihad sponsor logo).

I like it with the blue shorts - that'd be a good look.

I know it's expected that Etihad will be the kit sponsor, but Arabs + airplanes + New York = bad idea. My prediction is that we will see Metlife or another big local corporation on the kits.

Oh god, it's the new form of the "YOU CAN'T HAVE A JET ON THE JETS HELMET BECAUSE 9/11"

But seriously, I think NYCFC will be fine with either navy or white shorts. The MCFC blue compliments both very well. As long as they stay away from a monochrome kit they'll look real sharp.

[Gothamite]

My concern is that because man city have adopted a monochrome look this season, NYCFC will also. Hope not.

[Nyk33]

I wouldn't be surprised if the sponsor was Nissan since that company already co-owns a team in Japan with Man City, and Etihad is already a league wide sponsor as the "official airline of MLS" so I don't know if they can sponsor individual teams as well (I could be wrong though).

[Gothamite]

Not only can they, but when shirt sponsors were first introduced, the companies had to be league sponsors. I don't know if that rule is still in place, but Etihad as the "official league airline" makes absolutely nonsense at all, since they don't fly between any two league cities. So nobody can fly the official MLS airline while on MLS business.

[Nyk33]

Not only can they, but when shirt sponsors were first introduced, the companies had to be league sponsors. I don't know if that rule is still in place, but Etihad as the "official league airline" makes absolutely nonsense at all, since they don't fly between any two league cities. So nobody can fly the official MLS airline while on MLS business.

I agree you but Garber is probably looking to get money wherever he can by making Etihad the official airline partner of the league.

http://www.mlssoccer.com/news/article/2014/03/25/etihad-airways-announced-official-airline-partner-major-league-soccer

[Gothamite]

Of course it's about the money. But Etihad specifically is still a bizarre choice.

[Nyk33]

Of course it's about the money. But Etihad specifically is still a bizarre choice.

I know Etihad has some sort of partnership with Jet Blue so maybe teams can use that airline or others they may be partnered with Etihad.

[Gothamite]

Virtually every airline has partners.

Doesn't change the fact that Etihad barely even flies to the United States and doesn't fly at all within the United States.

I'm glad that MLS is attractive enough to draw an international sponsor, but this "official" deal is just odd.

[sportstar1212]

I don't understand why so many teams in soccer make sponsorship deals with foreign airlines. Imagine if the Toronto Maple Leafs played at the KLM or Alitalia Centre instead of the Air Canada Centre, it just doesn't make sense.