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NYC FC Branding

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At least we're beyond silly "North American" names like Burn and Clash (though sadly not Galaxy). I'd gladly take "FC" over those any day.

The trouble with those is less about North American naming conventions and more about terrible names from the x-treme 90s.

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And here in Seattle, I'd say I hear the team being referred to Sounders FC more than Seattle Sounders. So even though there is the nickname, I feel it's more like the Euro model of Arsenal or Inter.

FWIW, I've only ever called them "Sounders" in casual conversation. The only place I heard "Sounders FC" is on the broadcasts or at the stadium.

I stand corrected, I meant Sounders (or Sounders FC) without the Seattle in front.

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Bringing this back because there is a rumored third kit that could be on the way in jersey week. (March 2-6)

nycthird.jpg

design is alright but I still don't like the man city look. I don't think this is real but you never know.

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I'd buy one.

But doesn't MLS have rules against new clubs and third kits?

not that I know of. Could be though.

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Isn't MLS doing away with third kits altogether?

Which would be perfectly fine with me, they're just a money grab and they usually don't even look that great.

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Where did this idea of MLS doing away with 3rds come from? I've seen it multiple times on here and twitter but have never seen a source for it.

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I seem to recall a club president saying that the league wants to move away from 3rds, but can't remember who.

I've heard from people who ought to know that the league won't let NYCFC or Orlando adopt a third for the first two years, until they solidify their brands. But can't confirm that anywhere.

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Where did this idea of MLS doing away with 3rds come from? I've seen it multiple times on here and twitter but have never seen a source for it.

I seem to recall a club president saying that the league wants to move away from 3rds, but can't remember who.

I've heard from people who ought to know that the league won't let NYCFC or Orlando adopt a third for the first two years, until they solidify their brands. But can't confirm that anywhere.

I think it's just people that see that Orlando and NYC dont have them yet take that as an indicator. I doubt there really is anything up with that.

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No, I've heard it from someone working in the industry. But, as I said, I can't confirm it either way.

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The history of the MLS no-more-third-kit rumor is thus: Last year there was an interview with the NYRB president saying the league is discouraging third kits in response to a story about why they don't have a Metrostars-esque third. More recently was this tweet by a reputable MLS journo: https://twitter.com/thegoalkeeper/status/559898947985346560

In every case recently, expansion teams introduced any possible third kit in their second year in the league: Montreal (black-striped), Portland (white), Vancouver (brown), Philadelphia (white), Seattle (neon fluorescent nightmare).

So there are two data points that suggest that NYCFC "third" is a fake. I could fathom that MLS might see dollar signs with NYCFC and would be willing to bend the rules in this case, but that's pure speculation. (Speaking of speculation and branding, I'd imagine the league would prefer NYCFC to stay away from navy to prevent further overlap with SKC.)

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I'm going to call BS. If you look down the twitter conversation he states that it's Adidas that's cracking down on no more 3rds... Now if we know anything on these boards its that Nike and Adidas will do anything to show off a new template or make some extra $$ so that just seems to go against everything we know about them.


I think this is more of a case of the MLS having a rule agaisnt 3rds in the first year or two which is not uncommon in the USA sports scene. NFL doesn't allow an alt for the first year in most cases.

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Yeah, that's nice.

In other NYCFC news, the "Founding Members" scarf, with names of the first 3,000 season ticket holders, has leaked:

10996357_10152585082810563_2398089193873

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This the the scarf I really want, though. Simple, classic, and not yet available to the public:

10915158_397873283719467_600946938104526

NYCFCWilmingtonHammerheads1-NYCFC.jpg

I'll take ten. Just wish I knew what was on the back.

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I like that one as well.

Though my favorite scarf is one they, sadly, no longer sell. You know the blue and white striped one? I saw it in a store in NYC back in the summer and I actually picked it up planning to buy it, but for some reason I decided not to pull the trigger. Stupid me.

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I never liked that one very much; the graphics were screenprinted. But you should watch eBay; they've shown up there before.

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I'm headed to New York in two weeks. I'd love to have been able to see an NYCFC game, but I might just settle for picking up a scarf.

They've got a really nice brand.

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