2020 Lower League US Soccer - USL Championship, League 1, League 2, NPSL, etc

[Gothamite]

Yeah, that's bad.  Especially considering Wilt's otherwise stellar track record.

 

Given the rumors that the Cosmos might be out of NISA, it's a serious question whether this club ever takes the pitch.  And given the name choices, that might not be a bad thing.

[-kj]

On 1/21/2021 at 8:59 AM, Gothamite said:

Given the rumors that the Cosmos might be out of NISA

Wait, the Cosmos can leave a league without causing it to fold?

[Gothamite]

16 hours ago, -kj said:

Wait, the Cosmos can leave a league without causing it to fold?

Leagues need to maintain a minimum number of members to maintain their sanctioning.  If the richest owner in the league (and one with a personal stake in its future) is in fact bailing out to save a couple bucks, it doesn’t bode well for others.

[MrOrange]

While the logo of San Diego Loyal SC isn't new, a nice variation has shown up on their 2nd year merchandise. (Really wish it would be their primary)

 

@FiddySicks Don't remember if you were directly involved or just knew people who were, but you talked about alternate concepts of logos/names that didn't make it. Was that logo below one of them?

 

 

 

Source: https://theshop.sdloyal.com/collections/swearshirts/products/grey-sd-jacket

 

 

[FiddySicks]

I feel like I’ve seen that logo somewhere before, definitely. I wasn’t involved in Loyal’s branding, though. The team’s founder, Warren Smith, is my former boss and someone I still speak to occasionally. I did get a look at a few options leading up to the unveiling, but it was actually several different branding packages. One was at least part of the Loyal brand, but I can’t remember if that was included or not. I do remember one including brown and what looked like Vegas gold or tan, and one was for a Mission San Diego FC brand that was considered early in the process, but was dumped due to trademark issues. 

[njdevs7]

On 1/25/2021 at 4:52 PM, element7ero said:

While the logo of San Diego Loyal SC isn't new, a nice variation has shown up on their 2nd year merchandise. (Really wish it would be their primary)

 

@FiddySicks Don't remember if you were directly involved or just knew people who were, but you talked about alternate concepts of logos/names that didn't make it. Was that logo below one of them?

 

 

 

Source: https://theshop.sdloyal.com/collections/swearshirts/products/grey-sd-jacket

 

 

So much better than their regular logo. Should replace it immediately. 

[-kj]

The SD is part of their primary logo.

 

[TheGiantsFan]

I haven't seen this posted on this thread yet, but the Central Valley Fuego of the USL League One unveiled its set of logos last week:

 

 

There is quite a disconnect between the main logo and the two secondary logos, but this is already miles better than the Fresno FC logo that came and went before the Fuego

[Gothamite]

15 hours ago, -kj said:

The SD is part of their primary logo.

 

Yes, and it's the only great part of their primary logo.  Stripping out everything else and making it the focus of a roundel makes so much more sense than the mess they were going for.

[nas1787]

That ball-flame logo for Fuego is excellent. I'd really like to see more clubs (especially NA clubs) move away from the tired shield looks. This on the front of a hisrt would be absolutely perfect. Alas they go with a less-than-inspiring choice for their main crest.

[Brian in Boston]

Chicago's new NISA club is...



* Chicago House bested Point Chicago by a two-to-one margin in the final round of the three-month long 'Moniker Madness' fan-driven name selection promotion.

* Chicago Athletic Club - suggested by fans, but eliminated in the 'Elite Eight' round of voting - made a comeback as an addition to Chicago House.

* Chicago House was submitted by fan Brian Costin. Said Costin: "Chicago House music has always been about peace, love, and acceptance, and has influenced music culture all over the globe. But it's not just music and fun, the name also recognizes the societal contributions of the Chicago House charity serving the LGBTQ community, Jane Addams' Hull House, and the U.S. Soccer House headquartered in Chicago. The accomplishments of these individuals and organizations can act as an aspirational guide for how Chicago House AC can make a positive impact off the pitch as well. I am excited about how Chicago House music will contribute to the club culture and the gameday experience of Chicago House AC." 

* Chicago House AC plans to add affiliated teams in a variety of sports to become a true Athletic Club.

* Chicago House AC palette is Patina Green (inspired by the lion sculptures outside the Art Institute of Chicago), Black (representing the founder of Chicago, Jean Baptiste Point du Sable, as well as the city's tallest building, the Sears/Willis Tower), and Deep Rust (a tribute to Chicago's industrial past).

 

 

[MrOrange]

I dig their wordmark and theme - house shape(s), initials making up houses, but it doesn't feel sports-teamy at all.

But I'm not in/from Chicago, can't talk about their history and all.

 

Hope their current and potential fanbase likes it and that they will be doing well.

 

Despite Wilt's reputation, they follow up the Fire's wrongs

 

Chicago Fire = TV Show then eventually soccer team

Chicago House = probably real estate then soccer team

 

afaik they also have to play in Bridgeview or wherever the Fire were housed (pun intented) prior to relocating to Soldier Field.

[Brian in Boston]

2 hours ago, element7ero said:

Chicago House = probably real estate then soccer team

"People ask, 'What's the AC stand for?' At Chicago House, it stands for realtors Answering Customers' questions, Assisting Customers' efforts, and Achieving Customers' dreams."

"Brokerage commissions? At Chicago House, the amount will be music to your ears."

[Dilbert]

looks like the logo for an architecture firm or a  publishing company.But then again NISA is an absolute joke so it fits perfectly for the league

[Popmart]

That secondary mark would make a great mass transit logo.

[Captain Tsubasa]

I'm looking forward to watch the House face the Fire one day!

[Brian in Boston]

2 hours ago, Captain Tsubasa said:

I'm looking forward to watch the House face the Fire one day!

I'm looking forward to the Chicago House development team, Oak Park Condo.

[JayMac]

Chicago House is the new Wednesday night NBC hit

[Gothamite]

Queensboro FC unveiled a new away kit for their Academy teams, celebrating local medical professionals. 
 

 

I like it.  Ordinarily the white sleeves would bug me but I don’t mind them here. 
 

 

looks better on a person. 
 

 

[FiddySicks]

On 2/23/2021 at 12:34 PM, Brian in Boston said:

Chicago's new NISA club is...



* Chicago House bested Point Chicago by a two-to-one margin in the final round of the three-month long 'Moniker Madness' fan-driven name selection promotion.

* Chicago Athletic Club - suggested by fans, but eliminated in the 'Elite Eight' round of voting - made a comeback as an addition to Chicago House.

* Chicago House was submitted by fan Brian Costin. Said Costin: "Chicago House music has always been about peace, love, and acceptance, and has influenced music culture all over the globe. But it's not just music and fun, the name also recognizes the societal contributions of the Chicago House charity serving the LGBTQ community, Jane Addams' Hull House, and the U.S. Soccer House headquartered in Chicago. The accomplishments of these individuals and organizations can act as an aspirational guide for how Chicago House AC can make a positive impact off the pitch as well. I am excited about how Chicago House music will contribute to the club culture and the gameday experience of Chicago House AC." 

* Chicago House AC plans to add affiliated teams in a variety of sports to become a true Athletic Club.

* Chicago House AC palette is Patina Green (inspired by the lion sculptures outside the Art Institute of Chicago), Black (representing the founder of Chicago, Jean Baptiste Point du Sable, as well as the city's tallest building, the Sears/Willis Tower), and Deep Rust (a tribute to Chicago's industrial past).

 

 

This absolutely looks like a logo for a 1970s YMCA style organization, but I think that’s what they were going for.

I kinda like it. It sounds like they're trying to make this whole thing kind of transcend soccer, and I think that’s probably a good move in a city with as big of an urban population as Chicago. That’s sort of what Barca and (I think) Boca in Argentina do, right?