Coke goes, well "different"

[dfwabel]

Five years ago, Coca-Cola's design chief was told: "We need to do more with design. Go figure it out." Now his labors are bearing fruit.

Doing more with design

[Bleujayone]

Bear in mind that a little more than 20 years ago another dunderhead at Coca-Cola HQ also said, "Hey, I know we're the #1 soft drink the world over by light years....but y'know what we need to do is change the formula."

Both instances can be summed up in the same word;

FAIL

[Roger Clemente]

I have an aunt named Jessie Scanlan and it is not uncommon for her last name to be mispelled Scanlon. How weird.

Though in regards to the New Coke, it did wind up making Coca-Cola Classic a momumental success, and these designs could work in a similar capacity if Coke went back to basics again.

[BadSeed84]

I like this design the best

the acme near me was giving out the coke zero ones free (1 per customer).

They should do the 20oz like this!

[DG_ThenNowForever]

How are those different than these?

[BadSeed84]

How are those different than these?

their contour shaped! lol

[dfwabel]

How are those different than these?

They are similar in the process (and probably manufacturer), as they contain three times the aluminium than a typical 12oz. can.

[pagan696]

our 20oz ers have the new smaller cap (that resembles a classic glass bottle's metal pop off top). they're too small to grip compared to the traditional plastic 2ltr caps.

new:

ours have white caps

old:

[Mac the Knife]

If this is where they're heading, it's going to fail. The bottle sticks out, but unless I'm really looking I can't tell if it's Coke, Diet Coke, Coke Zero or some weird concoction by Jones Cola.

[averyj]

Looks like something that came out of Back to the Future II.

[otherwilds]

It would create some minor marketing buzz maybe a little press on slow news day but will be just yet another item for Coca-Cola collectible fanatics to hoard.

[SDX]

Whats wrong with a classic red with a white logo.

[rmackman]

What will be interesting to see is if they go the route Budweiser has with team logos on the beer bottles. Budweiser is trying to get each team who sells their beer to use bottles with the sports logo on it. Fans will want to buy the "official team beer." I could see Coke trying this out because it's a really good marketing gimmick.

[Joshawaggie]

our 20oz ers have the new smaller cap (that resembles a classic glass bottle's metal pop off top). they're too small to grip compared to the traditional plastic 2ltr caps.

new:

ours have white caps

old:

Those were weird to get used to at first, but I kind of like the smaller caps now.

[RyanB06]

As long as what's inside isn't changing, I could care less about what Coke looks like on the outside.

[VC//]

How are those different than these?

I'd actually feel like more of a man drinking the coke than that poor excuse of beer in an ugly bottle. That's for starters...the neck of that bottle looks more deformed imo.

[Arts11]

If this is where they're heading, it's going to fail. The bottle sticks out, but unless I'm really looking I can't tell if it's Coke, Diet Coke, Coke Zero or some weird concoction by Jones Cola.

Are those glass bottles? Although the old glass ones were probably phased out long before I started drinking Coke, I've always liked them. I mean, I've had them when I've gone overseas, and recently my local grocery store started selling those retro-classic Cokes in glass bottles. Anyways I've always felt the Coke was more enjoyable in a glass bottle, as weird as that may seem.

[BlueSky]

If this is where they're heading, it's going to fail.

At first I thought that meant the country and your sig. JK, actually Bush has given me one ironic hope...if we can survive 8 years of him we can survive anything.

Agree ref Coke, they say the guy's efforts are "bearing fruit"? Fruit isn't the word I'd use to describe that crap.

[Harmening]

If this is where they're heading, it's going to fail. The bottle sticks out, but unless I'm really looking I can't tell if it's Coke, Diet Coke, Coke Zero or some weird concoction by Jones Cola.

Are those glass bottles? Although the old glass ones were probably phased out long before I started drinking Coke, I've always liked them. I mean, I've had them when I've gone overseas, and recently my local grocery store started selling those retro-classic Cokes in glass bottles. Anyways I've always felt the Coke was more enjoyable in a glass bottle, as weird as that may seem.

Man, glass bottles remind me of my chilhood. There was a gas station down the street from my house that had one of those machines you put a dime in , then pulled the bottle out by the neck. It had the coldest Coca-Cola a can remember. Like it was just warm enough not to freeze. Something about that cold bottle of Coke, I just loved it. It's one of those things I flashback to every time I see those little Coca-Cola bottles. Coming home from a little league game, and stopping in for a Coke....good times.

[DelayedPenalty]

I don't think these will totally replace the classic red label/white script bottles. They are probably trying the same thing Mountain Dew has been doing with their "art bottles", something people will oogle over for a while, then die off. Coke just needs to stick to being Coke, the formula has worked until now, why change?