njmeadowlanders Posted March 8, 2009 Share Posted March 8, 2009 As a recent Penn State graduate, I receive the Penn Stater, the alumni magazine every couple of months. I don't really read it, but this little section caught my attention:Now, the move has been creeping in over the past couple of years. However, I think this is a terrible mistake. Helvetica is so unique, it makes a bold statement. Helvetica screams "Penn State". Sarcasm is nice too.Yes, the custom font may be a bit dated, but Helvetica is so bland and says "safe route" and "unoriginal". I may have to go buy some tees before the font is gone. This is really disappointing.At least the chipmunk isn't going anywhere.Oh yeah, that 1996 update...never liked it, glad that will be 100% gone. Link to comment Share on other sites More sharing options...
VandyDelphia Mike Posted March 8, 2009 Share Posted March 8, 2009 It could be worse. Penn State could have pulled an Auburn or a Detroit Lions and gone on a Copperplate binge.This may retroactively explain why the baselines of the Bryce Jordan Center changed.currentformerThe '96 update was unnecessary and the fan base seemed to never embrace it anyway. NCAA Baseball Champions | 2014, 2019 facebook Link to comment Share on other sites More sharing options...
andrewharrington Posted March 8, 2009 Share Posted March 8, 2009 Seriously? It already looks dated. And I love Helvetica. They could have done something classic that had at least a little bit of personality. I still don't have a website, but I have a dribbble now! http://dribbble.com/andyharry [The postings on this site are my own and do not necessarily represent the position, strategy or opinions of adidas and/or its brands.] Link to comment Share on other sites More sharing options...
BrandMooreArt Posted March 8, 2009 Share Posted March 8, 2009 it fits their overly simple uniforms well but dosnt compliment the logo at all, which the other font did. you have a modern, sleek, rounded fast looking logo and its so out of place with everything else. their font justifyed it but now....meh GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
TrueYankee26 Posted March 8, 2009 Share Posted March 8, 2009 The 1996 logo is awesome, just didn't fit PSU's style. It would be friggin awesome for another team with a feline mascot though. trueyankee26.wordpress.com Link to comment Share on other sites More sharing options...
patsox Posted March 8, 2009 Share Posted March 8, 2009 I don't think it would have been a bad move to just go back to the "1983" logo. The move to Helvetica just seems lazy to me more than anything else. Link to comment Share on other sites More sharing options...
AsM29 Posted March 8, 2009 Share Posted March 8, 2009 I liked the old type MUCH more. At least it was original. The use of Helvetica in a sports identity just seems very generic to me. Not a fan of this at all. Link to comment Share on other sites More sharing options...
CoasterLine Posted March 8, 2009 Share Posted March 8, 2009 I agree that the old font was dated, but moving to Helvetica? Extremely lazy. At least go with something more stylized, even if you are making it simple. Something even as simple as a Myriad style sans-serif would be better than Helvetica. Shaun RajewskiLead Developer, FounderEpic Web Studios LLC. Link to comment Share on other sites More sharing options...
Viola73 Posted March 8, 2009 Share Posted March 8, 2009 I agree that the old font was dated, but moving to Helvetica? Extremely lazy. At least go with something more stylized, even if you are making it simple. Something even as simple as a Myriad style sans-serif would be better than Helvetica.I kinda like the idea of PSU going to Helvetica. It does send a message that: At Penn State we don't have a trademarked workmark, we don't have 15 different uniforms for the football program, we don't have people wearing our t-shirts because the logo looks 'cool'. We are Penn State, we are here to do a job, and then go home. 'Nuff said.Not to mention Helvetica is used, and reconized, internationally just like Penn State. Link to comment Share on other sites More sharing options...
njmeadowlanders Posted March 8, 2009 Author Share Posted March 8, 2009 Also, from a trademark perspective, I'd think that this is a bad move as well, in terms of protecting it. Link to comment Share on other sites More sharing options...
AsM29 Posted March 8, 2009 Share Posted March 8, 2009 I also thought the same thing. Seems like they are just making it easier for bootleg apparel. Link to comment Share on other sites More sharing options...
Sec19Row53 Posted March 9, 2009 Share Posted March 9, 2009 I keep waiting for someone to say 'Guys, this was in the Onion!' It's where I sit. Link to comment Share on other sites More sharing options...
BallWonk Posted March 9, 2009 Share Posted March 9, 2009 Seriously? It already looks dated. And I love Helvetica. They could have done something classic that had at least a little bit of personality.Exactly. We don't have to wait 20 years to see if it looks dated, because it already looks like a corporate logo from 1986. A good corporate logo from 1986, but a very of-its-time logo from 23 years ago nonetheless. Link to comment Share on other sites More sharing options...
pcgd Posted March 9, 2009 Share Posted March 9, 2009 All these uber-simplistic logos and type treatments are going to look dated in 10 years as well. I'm getting tired of people claiming just cause its simple its timeless. 5 years ago people thought web 2.0 was timeless. Now its a punchline. I love simple design...right now...but its already going away. Hand drawn logos and graphics are making a comeback in a big way. Link to comment Share on other sites More sharing options...
leopard88 Posted March 9, 2009 Share Posted March 9, 2009 I keep waiting for someone to say 'Guys, this was in the Onion!'Agreed. The new logo/wordmark combo looks as if someone typed the phrase " Penn State Nittany Lions" in Microsoft Word, then pasted a copy of the chipmunk next to it. (*Wait, I'll highlight this part of the text, then reduce the font size. That'll look better*) It doesn't even look like something that would have been generated by the university.Count me as one of the apparently few fans of the 1996 logo set. I'll miss it, even if it wasn't used very much. Most Liked Content of the Day -- February 15, 2017, August 21, 2017, August 22, 2017 ///// Proud Winner of the CCSLC Post of the Day Award -- April 8, 2008 Originator of the Upside Down Sarcasm Smilie -- November 1, 2005 Link to comment Share on other sites More sharing options...
andysoccer12 Posted March 9, 2009 Share Posted March 9, 2009 I usually agree with anything Penn State (Love the plain jerseys, logos etc.) but this is weak. The 1996 logo was nice, but didnt fit the simplicity of Penn State football for the most part, so I like that they went back to the other logo, but the font is just bad. As least make the font somewhat stylized so that we can tell that it is a logo and not just someone typing... Link to comment Share on other sites More sharing options...
JQK Posted March 9, 2009 Share Posted March 9, 2009 It's Penn State. I like it. Any other team it would look silly, but Penn State is the Center for Understated Design. I would have gone with a rounded Athletic font like they now use in the endzones at Beaver Stadium, but that's the only comment i really have to make about this. Stay Tuned Sports Podcast Link to comment Share on other sites More sharing options...
The_Admiral Posted March 9, 2009 Share Posted March 9, 2009 Helvetica minimalism is so 1970s. They'd know that if they watched Helvetica. Now Trade Gothic, that's clean simplicity for my generation. ♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫ Link to comment Share on other sites More sharing options...
ferrousoxide66 Posted March 9, 2009 Share Posted March 9, 2009 I like it. Better than some italicized ACTION FONT.Penn State is above that noise.and the 1996 logo looked like a housecat. Link to comment Share on other sites More sharing options...
The_Admiral Posted March 9, 2009 Share Posted March 9, 2009 Penn State is above that noise.Why? ♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫ Link to comment Share on other sites More sharing options...
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