RedSox44 Posted February 25, 2012 Share Posted February 25, 2012 New logo is on the right.I personally say this is a completely lateral move.From this article: http://www.poynter.org/latest-news/mediawire/164108/ap-unveils-new-logo-for-first-time-in-30-years/ Link to comment Share on other sites More sharing options...
leggman01 Posted February 25, 2012 Share Posted February 25, 2012 downgrade, in my book...i like the offset in the old logo and i like how it appears that the crossbar of the a and the lower stroke of the p line up in the old - the new is not much more than a couple of letters beside each other... Link to comment Share on other sites More sharing options...
speedy Posted February 25, 2012 Share Posted February 25, 2012 Huge downgrade. Look at the previous logos, the A and P work together in harmony. This new version has no flow, it's just two letters. A and P don't gel together normally, as seen here, it's just not a good look. I'm only 24 so I view the old AP logo as iconic, instantly recognizable. The new one looks like it could literally be for any company in any field. The personality is gone.And what's with the red line? Link to comment Share on other sites More sharing options...
Quillz Posted February 25, 2012 Share Posted February 25, 2012 Yeah, I'd have to say their older logo was better than this new one. Link to comment Share on other sites More sharing options...
29texan Posted February 25, 2012 Share Posted February 25, 2012 .... meh. Link to comment Share on other sites More sharing options...
See Red Posted February 25, 2012 Share Posted February 25, 2012 Big downgrade, in my opinion. I really liked the old one. Link to comment Share on other sites More sharing options...
jstraper Posted February 25, 2012 Share Posted February 25, 2012 Definite downgrade...I don't understand why organizations need to redesign their brands when it's unnecessary. Are they approached by design firms? Do they seek it out? Why spend thousands and thousands of dollars on something like this -- for an organization that isn't targeting retail consumers. Link to comment Share on other sites More sharing options...
RedSox44 Posted February 25, 2012 Author Share Posted February 25, 2012 Huge downgrade. Look at the previous logos, the A and P work together in harmony. This new version has no flow, it's just two letters. A and P don't gel together normally, as seen here, it's just not a good look. I'm only 24 so I view the old AP logo as iconic, instantly recognizable. The new one looks like it could literally be for any company in any field. The personality is gone.And what's with the red line?Probably wanted to get some color in there. Link to comment Share on other sites More sharing options...
Arts11 Posted February 25, 2012 Share Posted February 25, 2012 Downgrade. And did anyone else automatically think of Borders books when they first saw the logo [esp. with the red underline, which seems really out of place spaced that far down]? Link to comment Share on other sites More sharing options...
RedSox44 Posted February 25, 2012 Author Share Posted February 25, 2012 Downgrade. And did anyone else automatically think of Borders books when they first saw the logo [esp. with the red underline, which seems really out of place spaced that far down]?Holy crap. I definitely see it. Link to comment Share on other sites More sharing options...
CS85 Posted February 25, 2012 Share Posted February 25, 2012 Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
STL FANATIC Posted February 25, 2012 Share Posted February 25, 2012 That's so, so bad. There old logo wasn't particularly great, but it worked, and it was recognized, and it had credibility associated (no pun intended) with it in a second of seeing it.This is gonna take time to adjust to, and it just looks bad.I encourage you all to look at AP.org, and the brand guide and such. As tends to happen, this identity looks a lot better in practice than it does from a single image of the logo. I'm not nearly as confused or upset by it as I was 5 minutes ago.Now, my hope is that the rest of their website will come out of the 1990s pretty soon (and they say it will). Cuz it's pretty, pretty awful right now for such a reputable news source.Could the logo be better? Yes. But, I think this will actually be a tremendously positive visual step in the right direction for the organization. JUSTIN STRIEBEL | PORTFOLIO | RESUME | CONTACT Link to comment Share on other sites More sharing options...
RedSox44 Posted February 25, 2012 Author Share Posted February 25, 2012 That's so, so bad. There old logo wasn't particularly great, but it worked, and it was recognized, and it had credibility associated (no pun intended) with it in a second of seeing it.This is gonna take time to adjust to, and it just looks bad.I encourage you all to look at AP.org, and the brand guide and such. As tends to happen, this identity looks a lot better in practice than it does from a single image of the logo. I'm not nearly as confused or upset by it as I was 5 minutes ago.Now, my hope is that the rest of their website will come out of the 1990s pretty soon (and they say it will). Cuz it's pretty, pretty awful right now for such a reputable news source.Could the logo be better? Yes. But, I think this will actually be a tremendously positive visual step in the right direction for the organization.It looks a lot better in use. That being said, I still consider it a lateral move. Link to comment Share on other sites More sharing options...
andrewharrington Posted February 25, 2012 Share Posted February 25, 2012 It's a lateral move, but if you must make a lateral move to put all of your assets under the same visual umbrella, then I'm fine with this. The color scheme is much better, and while the old logo had more character going for it, the new letterforms are great in their own right and I think this new logo will be much more current and versatile for them. I still don't have a website, but I have a dribbble now! http://dribbble.com/andyharry [The postings on this site are my own and do not necessarily represent the position, strategy or opinions of adidas and/or its brands.] Link to comment Share on other sites More sharing options...
STL FANATIC Posted February 26, 2012 Share Posted February 26, 2012 Here's an interesting grab from the Brand Guide. JUSTIN STRIEBEL | PORTFOLIO | RESUME | CONTACT Link to comment Share on other sites More sharing options...
thespleenenator Posted February 26, 2012 Share Posted February 26, 2012 Wel, now instead of looking like Austin Peay, they look like borders. Lateral movement. Why you make fun of me? I make concept for Auburn champions and you make fun of me. I cry tears.Chopping off the dicks of Filipino boys and embracing causes that promote bigotry =/= strong moral character. Link to comment Share on other sites More sharing options...
andrewharrington Posted February 26, 2012 Share Posted February 26, 2012 That 1942 look is pretty slick, and about 20 years ahead of its time. I still don't have a website, but I have a dribbble now! http://dribbble.com/andyharry [The postings on this site are my own and do not necessarily represent the position, strategy or opinions of adidas and/or its brands.] Link to comment Share on other sites More sharing options...
RedSox44 Posted February 26, 2012 Author Share Posted February 26, 2012 That 1942 look is pretty slick, and about 20 years ahead of its time.Agreed. I love 1955, too. Link to comment Share on other sites More sharing options...
lopernv Posted February 26, 2012 Share Posted February 26, 2012 Huge upgrade. Gotta get with the times. New one is modern and distinguished. Link to comment Share on other sites More sharing options...
mjrbaseball Posted February 26, 2012 Share Posted February 26, 2012 Huge downgrade. Even seeing it in context doesn't help it in my view. I don't believe in change for change's sake. If you have a good logo that has worked for 20, 30, 50, 100 years, it will last another 20,30, 50, 100 years. Changing a logo means admitting you made a mistake in the first place. (Observe CBS, Coca-Cola, McDonald's etc.) Link to comment Share on other sites More sharing options...
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