Go Red Sox! Posted August 10, 2015 Share Posted August 10, 2015 Hi again. This is my first soccer (or football) club rebrand attempt ever. I have chosen the capital's club, D.C. United, to get a major overhaul. Their current logo is mediocre at best, some would say it's a rather horrible and outdated look. Gone is the black-and-red color scheme. I can already hear people moan, saying "Not another red, white and blue team in D.C.!" Well, that's plausible on the one hand. But on the other hand I think no other major U.S. city sports teams suit better wearing this very color combo than the ones from Washington. Moreover, I will never become a fan of black and red. Therefore I decided to replace black with a very dark midnight navy that almost looks black – especially during games under the lights, so traditionalists wouldn't go completely crazy.Current primary logoLogo chartPrimary logo on white backgroundPrimary logo on red backgroundPrimary logo on midnight navy backgroundSecondary "Pentagon" logoAlternate logoAlternate logoPartial logo on different backgroundsWordmark logos “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
Bengals1fan Posted August 10, 2015 Share Posted August 10, 2015 I really like this a lot. Would love to get some kits ^^ Free Football Player Sim League -- Click Here ^^ Link to comment Share on other sites More sharing options...
ECUFan25 Posted August 10, 2015 Share Posted August 10, 2015 You should really even your concepsts out so we have thinks to look forwsrd to year round. This is too good. Link to comment Share on other sites More sharing options...
wquarton Posted August 10, 2015 Share Posted August 10, 2015 Looks great. Not sure how DC fans would feel about going away from Red and Black, but other than that, top notch. Real sharp, modern feel to it. Link to comment Share on other sites More sharing options...
rsaline Posted August 10, 2015 Share Posted August 10, 2015 Very sharp. My only complaint is the secondary "DC" logo. It looks a little awkward the way the letters are spaced from the star. Maybe you could find a way to tighten that up. Otherwise, this is top notch work. Can't wait to see if you have anything else! Link to comment Share on other sites More sharing options...
Brave-Bird 08 Posted August 10, 2015 Share Posted August 10, 2015 Favorite thing is representing the Pentagon. Usually it's the Capitol Building and/or Washington Monument.Primary shield looks like it drew some inspiration from the (new) US shield...but because it's in D.C., I kind of...really love that. Link to comment Share on other sites More sharing options...
DCarp1231 Posted August 10, 2015 Share Posted August 10, 2015 The alternate logo with just the eagle looks like it belongs on a hat for a minor league baseball team (obviously the soccer ball replaced by a baseball), but maybe that's just me... Overall a great concept! Link to comment Share on other sites More sharing options...
davidrpaige Posted August 10, 2015 Share Posted August 10, 2015 As a DCU fan, I dislike the Midnight Blue. Replace it with black and it looks very slick.For some reason the red in the soccer ball bothers me, maybe if the red was reversed with the white, in the soccer ball, that it will look better.I dislike the DC with the star in-between Alternate logo. Too much space between the D, C, and the star.The Pentagon version is gold. I would love this as the main logo of the Screaming Eagles (one of the main supporter groups for DCU). Link to comment Share on other sites More sharing options...
cubsfan2015 Posted August 10, 2015 Share Posted August 10, 2015 Another great rebrand by Go Red Sox!That looks perfect. Try one logo with DC's flag. Link to comment Share on other sites More sharing options...
loneranger158 Posted August 10, 2015 Share Posted August 10, 2015 As soon as I saw this I went ??? Parsons is my dude. Link to comment Share on other sites More sharing options...
jrcollis714 Posted August 10, 2015 Share Posted August 10, 2015 This is very creative and sharp. Are you posting kits, because this is a great set and kits would make it even better. Love the partial logo, I would hope to see it on branding. Favorites: Dallas Cowboys, New York Yankees, New York Rangers, New York Knicks, Cam Newton ND Irish Least Favorites: New York Giants, New York Mets, Washington Capitals, Pittsburgh Penguins, Philadelphia Eagles, OBJ Link to comment Share on other sites More sharing options...
sportstar1212 Posted August 10, 2015 Share Posted August 10, 2015 The primary logo is fantastic, and switching from black to blue is much more fitting for a team in DC. As for the secondary logos, I absolutely love the pentagon, but I'd do away with the rest since they don't really add anything to the set. Also since most soccer teams don't have secondary logos, and the ones that do are used rather sparingly. But overall, great work. Link to comment Share on other sites More sharing options...
S.Tom.P Posted August 10, 2015 Share Posted August 10, 2015 Really stupendous rebrand. It's a great update that pulls the great parts of their existing identity.I know red, navy and white go well with a DC team, but it's hard for me to pull black away from DC United. Overall, though, fantastic. Link to comment Share on other sites More sharing options...
OmegaRed Posted August 10, 2015 Share Posted August 10, 2015 Very well done update! I don't mind the blue and red at all. I like that it keeps with the theme of other DC sports franchises. Link to comment Share on other sites More sharing options...
TVIXX Posted August 11, 2015 Share Posted August 11, 2015 Partial Logo http://s1370.photobucket.com/user/BostonRedSoxGo/media/DC%20United%20partial%20logo_zpsjjuwnmnw.png.htmlmaking the outline all white for all three background colors would improve this a lot Link to comment Share on other sites More sharing options...
29texan Posted August 11, 2015 Share Posted August 11, 2015 I'm surprised no one has complained about using the "typical RWB" scheme... Overall, this is perfect for D.C. and once again, one of the forum members has come up with a better identity than the actual existing identity. Link to comment Share on other sites More sharing options...
flyersfan Posted August 11, 2015 Share Posted August 11, 2015 very nice: only question is, what website did you use to upload your pictures? Link to comment Share on other sites More sharing options...
BigRed618 Posted August 11, 2015 Share Posted August 11, 2015 Beautiful work. I think just the eagle would be enough to get the point across, but that's just me. Link to comment Share on other sites More sharing options...
Go Red Sox! Posted August 11, 2015 Author Share Posted August 11, 2015 Thanks for all your comments and suggestions. Much appreciated.I really like this a lot. Would love to get some kitsThanks, Bengals1fan. I probably will design home and away kits, but I'm not 100% sure yet. Don't know which template I should use. Very sharp. My only complaint is the secondary "DC" logo. It looks a little awkward the way the letters are spaced from the star. Maybe you could find a way to tighten that up. Otherwise, this is top notch work. Can't wait to see if you have anything else!Thanks, rsaline. I might downscale the soccer star in order to decrease the space between the letters.Favorite thing is representing the Pentagon. Usually it's the Capitol Building and/or Washington Monument.Primary shield looks like it drew some inspiration from the (new) US shield...but because it's in D.C., I kind of...really love that.Thanks, Brave-Bird08. I decided to use the pentagon shape after reading an article on the internet about D.C. United supporting the Pentagon Soccer Club in various ways. The pentagon is also harmonizing with the shape of the eagle, so it's not looking forced. The new US soccer crest was no inspiration for me in this case. A year ago I redesigned the AHL Rochester Americans and I sort of revitalized at least parts of that concept.The alternate logo with just the eagle looks like it belongs on a hat for a minor league baseball team (obviously the soccer ball replaced by a baseball), but maybe that's just me... Overall a great concept!Thank you, DNAsports. I have to disagree on the MiLB aspect. Logos for MiLB teams are rather playful, comic-like and generally more detailed – specially since Brandiose has been rebranding teams during the last few years. My design is almost businesslike, simplified and particularly is intentionally missing the fun aspect which is so important when rebranding MiLB identities. When you look at the updated, redesigned logos from Brandiose (e.g. Pawtucket Red Sox, Scranton/Wilkes-Barre RailRiders, Richmond Flying Squirrels or El Paso Chihuahuas) you can see a huge difference between this D.C. United design and the ones that's desired in the Minor League. It's a totally different approach with different results.The primary logo is fantastic, and switching from black to blue is much more fitting for a team in DC. As for the secondary logos, I absolutely love the pentagon, but I'd do away with the rest since they don't really add anything to the set. Also since most soccer teams don't have secondary logos, and the ones that do are used rather sparingly. But overall, great work.Thanks, sportstar1212. The lack of secondary and alternate logos in MLS is definitely present. I just wanted to break the "rules".Partial Logo http://s1370.photobucket.com/user/BostonRedSoxGo/media/DC%20United%20partial%20logo_zpsjjuwnmnw.png.htmlmaking the outline all white for all three background colors would improve this a lotThe partial logo has outlines because I didn't like how it looks on a white background without one. I tend to look at the primary mark and try to design the rest of the logo package likewise. The eagle has a thick white outline in the primary logo. The same eagle as a partial logo without an outline looks strange to me when on the contrary the bird has outlines – white outlines as you suggested – on differently colored backgrounds. That's the reason why I chose to give it an outline no matter what background color there is.very nice: only question is, what website did you use to upload your pictures?Thanks, flyersfan. I use Photobucket.com. It's very recommendable. After you have created your own account there and uploaded your images to it, you just click on the respective image in the library section of Photobucket that you want to show us here and then click on "DIRECT" (underneath "SHARE LINKS" at the right top part of your screen). It will copy the much-needed link to your image, so everybody here can take a look at it. All you have to do then is pasting this link into your topic/comment section here on this site. Just click on the "Image" button (almost directly underneath the "Smiley" button. The rest is self-explaining. “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
Go Red Sox! Posted August 11, 2015 Author Share Posted August 11, 2015 UPDATE:– Reduced the space between the letters "D" and "C" in the alternate DC star logo. “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
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