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DaytonBlue

St. Louis University's New Billiken Logo

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Unpopular opinion, but I actually like it. Considering there's not really a textbook definition of WHAT a Billiken actually is (SLU made it up), they can have free reign to re-imagine it.

It's not like their mascot is a moose and they stuck a big elephant trunk on it.

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They didn't make it up. An art teacher in Kansas City invented it and patented it a few years before SLU picked it up as a mascot. The football coach at the time was said to resemble the doll:

2005%2006%2017%20billiken%20at%20Univers

billikpat.jpg

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They didn't make it up. An art teacher in Kansas City invented it and patented it a few years before SLU picked it up as a mascot. The football coach at the time was said to resemble the doll:

2005%2006%2017%20billiken%20at%20Univers

billikpat.jpg

Well, see, there you go... it's supposed to be pervy.

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I don't have any problems with the head at all, I actually think it's pretty solid. It's forced into the shape of the entire logo, and the type isn't that great. The head logo by itself is great, IMO.

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My grandfather was a Shriner and had a little Billiken statue. I hadn't realized its origin until now, though.

I also think it's a little too pointy. And the shadow doesn't make any sense. But it's not a bad logo.

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this logo is an improvement in the sense that it's bolder, cleaner lines simplify the logo and make it much easier to reproduce and to do it in a more consistent fashion. it's a logo that just about anyone can draw, which is good.

it's a bit lifeless though. i think it would have been best to round off those sharp points and go for a "friendlier" look - it kind of seems a bit too close to evil, but really it's just following the status-quo of sports logos.

as a few have pointed out the real heartbreaker here is the gray shadowing. it's using this "flat-shading" technique without really understanding what makes that work, or how to use it properly. a master of that half face flat shading is Tom Whalen, and as you can see in his work, he doesn't use it to be lazy. his shadows actually curve somewhat and provide a sense of form and depth. he would never have done that straight line up through the hair.

gijoe_arah_reg.jpg?format=750w

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The new Saint Louis Billikens logo would be better if it was just blue and white,. I feel the new logo isn't any better than the old one more of a lateral move.

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I wish the Saint Louis Billikens were in the current Big East Conference along with a Northeastern school. Especially as DePaul and Marquette were their rivals while they were in Conference USA. They'd also make Creighton less isolated from the rest of the Big East.

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I dislike this. Doesn't intimidate me at all, isn't too visually appealing to me. Tbh I wouldn't use this logo for a high school

Are there other logos out there that do intimidate you? Like legitimately scare you so much that you don't want your team to face them?

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I like where they began with the logo but a couple issues for me. First, the chin is way too pointed and needs to be rounded. Second, there are no chubby cheeks which is also a defining characteristic of a Billiken. If the face was not as smooshed, it would probably be fine. Here's my take tweaking the logo.

billiken_logo.jpg

He looks like he's one sailor cap away from chasing the Ghostbusters.

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I dislike this. Doesn't intimidate me at all, isn't too visually appealing to me. Tbh I wouldn't use this logo for a high school

Are there other logos out there that do intimidate you? Like legitimately scare you so much that you don't want your team to face them?

large.png

uggh, its so bad! please dont make me look at it anymore! Lord help my eyes if the Colts ever have to play against this terrible blob of shapes

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I like the old logo, see it all over town but the new one isn't terrible. People around here just don't like change.

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12 hours ago, illini1 said:

SLU is going to scrap the new Billiken mascot and redesign it again due negative response. Apparently they're not redesigning the logo though. 

 

http://www.stltoday.com/sports/college/slu/billiken-beat/billiken-backlash-slu-will-re-design-mascot-again/article_22a14d7f-9710-5d48-b816-ce359abb6aac.html

"Award-winning" logo? What awards could that monstrosity have won?

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47 minutes ago, stumpygremlin said:

"Award-winning" logo? What awards could that monstrosity have won?

Worst update ever.... 

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