Heitert

NHL 2017 by Heitert - LOS ANGELES KINGS - 5.16.17

31 posts in this topic

I'd eliminate the white from the Yotes set and replace it with sand. With the red, teal, and sand you have enough going on, the white adds nothing but clutter. And I prefer the original striping pattern!

 

Loving the Nashville update, and the Carolina jerseys look great! The logo isn't exactly great, but that's the team's fault more than yours. Love the hem striping.  

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Coyotes: I agree with @Morgo, replace the darker maroon with black and call it a day.

 

Predators: My only gripe is that I hate ditching the guitar strings, on the numbers. Embracing the Music City identity is one of the strongest points of their current set. Aside from that, loving the updated version. Gold only works on a home uniform if it has navy to pull the feel darker, something you executed well.

 

Hurricanes: Not crazy about the CH mark. I think the flag logo would be a step up. Arizona and Carolina are the two teams that should not be using traditional striping, and I love that your sets reflect that.

 

Looking forward to more!

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Haven't updated this in a bit. Any more comments on the 'Canes, or, any other team for that matter? 

 

Next up, we have: 

 

SAN JOSE SHARKS - 4.27.2017

 

Logos: I was very disappointed when I saw that San Jose released a new alternate logo but did nothing to their primary mark. Now, I'm not sure if they intend to phase out the primary in favor of one of the new alternates, unfortunately orange is still being utilized in the color scheme. Teal and orange works great together obviously, (see: Miami Dolphins) but the Sharks use really dark, murky shades of those colors. Besides, teal and silver work just fine on their own, along with black and white, there's really no need for an additional color. The primary logo features the partial shark logo without the 'S' on the bottom. I for one, think it looks incredibly forced and is a fine logo without it. The colors are slightly altered: elimination of orange and black, a lighter teal, and a slightly green silver (think Dallas Cowboys). The alternate is simply a recolor of San Jose's "shark fin" logo. 

 

Uniforms: I drew inspiration from the Sharks' inaugural uniforms, which, are arguably some of the best first-season uniforms in sports history. The hem stripes frame the logo better than a traditional flat striping pattern and the number font from the Sharks' late-90s/early-2000s set makes a comeback along with the angular sleeve stripes from their alternate of that era. 

 

 

Logo Set.png

Jersey Set.png

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Hands down my favorite Sharks concept I've ever seen. The change of black to dark teal really makes the logo seem less cartoony, however I'd keep the tail of the shark in the logo as the shape and angle of the current logo seems off and the tail would balance it out. Great job!

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5 minutes ago, TRoyConcepts said:

Hands down my favorite Sharks concept I've ever seen. The change of black to dark teal really makes the logo seem less cartoony, however I'd keep the tail of the shark in the logo as the shape and angle of the current logo seems off and the tail would balance it out. Great job!

 

 

I agree. The double teal looks amazing, but the logo would be better with a tail. The jerseys themselves are really nice too.

 

This series has been really nice.

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The Sharks look great, but the way you cut the logo seems a little off.

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This is probably my favorite Sharks concept since Go Red Sox did his one. The double teal, the return of the fin patch/custom number font, and the angled hem/sleeve stripes are all fantastic upgrades on the Sharks' current identity. I second what other posters have said here about using the full-bodied shark, and I'd recommend putting the dark teal on the socks (to match the hem/cuff striping).

 

I like what you've done in this series, and I can't wait to see more.

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Thanks for all of the comments everyone. You all are right about the Sharks, the logo is a little oddly cut off. I will update it soon with the full-body shark logo or some variation of it. In the meantime, here is the next concept. 

 

LOS ANGELES KINGS - 5.16.2017

 

Logos: Okay, this is probably the most original logo for a team that I have done thus far and I'm really looking for some constructive criticism. It originally started as an update to the inaugural crown logo, but morphed into something of its own.  Purple (or Forum Blue) and gold, in my opinion, is the best color scheme for the Kings and personally one of my favorite color schemes in all of sports. I do like actual gold, "Vegas Gold," more than "Athletic Gold" when done properly. Take the Pittsburgh Penguins and the NFL's St. Louis Rams for example, both had really nice shades of gold initially, but over time they devolved into a washed-out khaki color - mostly because of uniform manufacturers not being able to produce accurate metallic applications. Nevertheless, the Kings deserve a team decked out in bright purple and shiny gold. The logo features two shades of each color to give some dimension. I am very set on the dual purple in the logo, but the two shades of gold could be compromised into one, which is actually what occurs on the uniforms.

 

Uniforms: As I have just mentioned, the uniforms feature only one shade of gold which is the darker more metallic version of the two. I used a bold but classical striping pattern, perfect for a team with a long and unique history that is still a fighting force on the ice today. Since the Kings have never had a lasting identity, I figured doing something a little classic and a little flashy fit in well for a team given their convoluted logo and uniform history and their storied on-ice success. The number font is slightly different from what the team currently uses. I've always found the current font to be a bit blocky but still sorta liked the general feel of it. 

 

 

Logo Set.png

Jersey Set.png

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This is a pretty creative take on their original scheme.  The logo is effective in its simplicity, the striping tips the hat to the Gretzky set and I like the new number font.  If I had one recommendation though, it would be to either eliminate one of the shades of purple or darken the main one.  They are too similar as it stands. 

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I really like the double purple; I don't like the double gold. I think that, along with all the small, intricate details on the base of the crown, makes the logo look really busy. I think if you simplified that a bit, you'd have a really good set. The uniform design is really solid.

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