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Simplified Dr. Pepper Branding 2015


TVIXX

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Looks the same as it always has... did they just remove a gradient or something?

You can compare the design of the bottles to the design of the can in the bottom right hand corner. Notice how the can's logo has the dropshadow?
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My initial reaction was, "Ugh, Again?" but this isn't all that bad. Everything seems to be leaning towards simplified lately. Jumping on the "flat design bandwagon" about 2 years too late.

A lot of it has to do with being easily reproduced/readable on smaller displays, such as smartphone screens. The less detailed a logo, the easier it can be compressed and understood. I think that's what the philosophy of the flat/responsive design trend has been about.

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Not a fan of this trend of flattening soft drink logos. Hated the Pepsi logo modification and this new 'upgrade' is in the same class. You're selling a sweet, refreshing drink... The gradients, water droplets, and ice shards of their 90's to 00's counterparts are appropriate.

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