Quillz Posted November 3, 2015 Share Posted November 3, 2015 I guess this is a good example of never knowing what you have until it's gone. I've really never seen this much praise for the Clippers' previous look until the current one debuted. I'm not the biggest fan of the primary wordmark, but I do like the alternate. I also would swap the location of the logo and jersey number and go more baseball style, with number on the left and logo on the right. I'd also perhaps bring back the old block font from previous seasons.Seriously, I really don't think what they have right now is all that bad, and I actually like that the Clippers have a "memorable" (let's leave it at that) look now, instead of before, which I always felt was a cheap Lakers knockoff in different colors. I think what they have is some tweaks away from actually looking quite decent. Link to comment Share on other sites More sharing options...
IceCap Posted November 3, 2015 Share Posted November 3, 2015 I don't think the Clippers' old look was good by any means. The modern template and number font contrasted with the classically-styled script. Which clashed with the wordmark on the primary.I think what you're seeing is a re-brand that was so poorly executed from conception to design to implementation that to many people the Lakers rip-off look is preferable. I know that's the case with me. I actually want the old logo back. And I never thought I'd be saying that after a Clippers re-brand. PotD 26/2/12 1/7/15 2020 BASS Spin the Wheel, Make the Deal Regular Season Champion 2021 BASS NFL Pick'em Regular Season Champion Link to comment Share on other sites More sharing options...
Wilt Posted November 3, 2015 Share Posted November 3, 2015 They didn't have any alternatives in a salary cap environment.When it comes to the visual identity I'm afraid that the new management rushed things in order to get rid of Sterling era logo in case they win something this year (I don't think they will but CP3 is not getting younger so it's literally now or never).They were over the cap anyway so there was no other alternative.Fortunately, a wealthy nutjob willing to spend a lot of money. Unlike the previous nutjob.willing to spend a lot of money, yeah on a center who can only block and dunk, and is worse at free throws then shaq and my grammar Link to comment Share on other sites More sharing options...
Morgan33 Posted November 3, 2015 Share Posted November 3, 2015 Biggest problem I have with the Clippers is their tired, overused colour scheme. Whether black is added or not makes no difference... I'd like to see powder blue and orange. Link to comment Share on other sites More sharing options...
Almighty Posted November 3, 2015 Share Posted November 3, 2015 Just woke drenched in sweat from a nightmare: Clippers won a championship, and the new logo hangs in the rafters next to the Kings homeplate logo, that is just too much to handle for any human. By the way, this is how my shirt looked Link to comment Share on other sites More sharing options...
Quillz Posted November 3, 2015 Share Posted November 3, 2015 Only solution, then, is for the Clippers to never win a championship. Link to comment Share on other sites More sharing options...
uuh70 Posted November 3, 2015 Author Share Posted November 3, 2015 Regarding the previous logo, I was indifferent to the Lakers copied ball logo. The logo I prefered was thisI would have loved a logo that included that "LAC"I actually like the red away uniform and in fact would be head over heels for it if they had used that LAC or made a new cursive one to match the script. This new square LAC is amateurish. My disdain is more so with the script and font chosen, you cannot tell me that thisis better than thisespecially from a forum that critques any infusion of BFBS....To which this epitomizes. Now we are all entitled to our opinions, not trying to bash any fellow CCSLC member but if anyone says the new home uniforms are better than what they wore November 3, 2014 than we will have to agree to disagree Link to comment Share on other sites More sharing options...
IceCap Posted November 4, 2015 Share Posted November 4, 2015 Only solution, then, is for the Clippers to never win a championship.That shouldn't be a problem. PotD 26/2/12 1/7/15 2020 BASS Spin the Wheel, Make the Deal Regular Season Champion 2021 BASS NFL Pick'em Regular Season Champion Link to comment Share on other sites More sharing options...
Lights Out Posted November 4, 2015 Share Posted November 4, 2015 Fortunately, a wealthy nutjob willing to spend a lot of money. Unlike the previous nutjob.Except the current wealthy nutjob willing to spend a lot of money ok'd one of the cheapest re-brands we've seen out of a team in the Big Four in some time.Perhaps. But my point still stands.Yes and no. Ballmer is willing to spend to make the Clippers competitive. No question. This isn't a thread about their on-court product. It's about their brand. Their aesthetic identity. And Ballmer screwed up on that. Big time.In fairness, a lot of the blame goes to Gillian Zucker, the President of Business Operations, for completely bungling the rebranding process:http://www.clipsnation.com/2015/9/12/9299611/panic-over-patience-a-logo-story POTD: 2/4/12 3/4/12 Link to comment Share on other sites More sharing options...
Lee Noire Posted November 4, 2015 Share Posted November 4, 2015 That story sounds crazy enough to be true. Seems odd that Balmer couldn't veto that if everyone hated it but her.My beef with the rebrand is that their were better options drawn up. Even on short notice it didn't have to be that bad apparently. Link to comment Share on other sites More sharing options...
Wilt Posted November 4, 2015 Share Posted November 4, 2015 I don't have such a keen eye on designs as majority of the board but I can see one thing: keeping the same jersey templates and just slapping new wordmarks on them tells how rushed the "rebrand" was. Link to comment Share on other sites More sharing options...
Almighty Posted November 4, 2015 Share Posted November 4, 2015 Only solution, then, is for the Clippers to never win a championship.By overpaying Sir-Bricks-Alot they took a step in the right direction Link to comment Share on other sites More sharing options...
Gothamite Posted November 4, 2015 Share Posted November 4, 2015 Yes and no. Ballmer is willing to spend to make the Clippers competitive. No question. This isn't a thread about their on-court product. It's about their brand. Their aesthetic identity. And Ballmer screwed up on that. Big time.In fairness, a lot of the blame goes to Gillian Zucker, the President of Business Operations, for completely bungling the rebranding process:http://www.clipsnation.com/2015/9/12/9299611/panic-over-patience-a-logo-storyThat's a great story, I only wish it could have been covered by somebody who can write. Holy that guy's bad. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
Morgan33 Posted November 5, 2015 Share Posted November 5, 2015 It's worse than the Thunder Logo, the 'grantland' rankings are mistaken. Link to comment Share on other sites More sharing options...
AAO Posted November 5, 2015 Share Posted November 5, 2015 I personally think I may have solved the issue:http://issuu.com/ianbakar/docs/laclippers_brandproposal?e=1212987/12542729http://www.ianbakar.com/rebranding-the-los-angeles-clippers/But you're bigger problem at this moment seems to be Steph Curry. I can't help you there. ?✌️ Behance Network || ianbakar.com || Dribbble Link to comment Share on other sites More sharing options...
Satomiblood Posted November 5, 2015 Share Posted November 5, 2015 I personally think I may have solved the issue:http://issuu.com/ianbakar/docs/laclippers_brandproposal?e=1212987/12542729http://www.ianbakar.com/rebranding-the-los-angeles-clippers/But you're bigger problem at this moment seems to be Steph Curry. I can't help you there. ✌️Haha, nice. Link to comment Share on other sites More sharing options...
DustDevil61 Posted November 5, 2015 Share Posted November 5, 2015 It's worse than the Thunder Logo, the 'grantland' rankings are mistaken.How could such a reputable outlet like Grantland make such a big mistake? It's not like Grantland is going anywhere anytime soon... http://i.imgur.com/Pyc5qRH.gifhttp://i.imgur.com/RDXvxFE.gif LED Sig Credits to packerfan21396 Link to comment Share on other sites More sharing options...
Satomiblood Posted November 5, 2015 Share Posted November 5, 2015 I have to agree that the previous LAC word mark would've worked on their current road reds a lot better.I liked their previous set. Still do. Even the ones prior to Blake being drafted were solid, though I can't unsee the filled-in C in "Clippers." It really did look like an iron-on patch. Link to comment Share on other sites More sharing options...
hawk36 Posted November 5, 2015 Share Posted November 5, 2015 I personally think I may have solved the issue:http://issuu.com/ianbakar/docs/laclippers_brandproposal?e=1212987/12542729http://www.ianbakar.com/rebranding-the-los-angeles-clippers/But you're bigger problem at this moment seems to be Steph Curry. I can't help you there. ✌️Nice presentation but, aside from the colors, I'm not a fan of the design. Too cluttered? Maybe refining a bit, simplifying, stylizing and removing an item here and there could work. Better than what they have now for sure though. Design Hovie Studios Link to comment Share on other sites More sharing options...
hawk36 Posted November 6, 2015 Share Posted November 6, 2015 Taking what they ended up with as a first concept, this would be my first refinement of that concept. Simplify, less is more. Could be thought out more but this would at least be my first shot at refining. Design Hovie Studios Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.