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McDonald's courts designers for hipper uniforms

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Saw this on Yahoo News and thought of you guys... There may be some people who want to give it a shot.

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McDonald's courts designers for hipper uniforms

By Nichola Groom Tue Jul 5, 3:32 PM ET

LOS ANGELES (Reuters) - McDonald's Corp. (NYSE:MCD - news), fresh from a makeover of everything from its menu to its ads, now wants to upgrade its restaurant staff uniforms to make them hipper and more befitting the MTV generation, a spokesman said on Tuesday.

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"Our crew in many respects are ambassadors of our brand, and we want their attire to be consistent with that," said Bill Whitman, McDonald's USA spokesman.

McDonald's "I'm Lovin' It" advertising campaign, with its catchy jingle and youth-oriented television commercials, has helped the world's largest burger chain gain traction with U.S. consumers since its launch almost two years ago.

To spearhead the uniform project, the world's largest restaurant chain has hired Steve Stoute of New York-based brand imaging firm Translation, Whitman said. Stoute, a former record executive, is responsible for hooking up rapper Jay-Z with Reebok International Ltd. (NYSE:RBK - news) and has worked with McDonald's previously on its partnerships with performers Justin Timberlake and Destiny's Child.

According to Stoute, talks are underway with some of the world's best-known clothing labels, including Sean "P. Diddy" Combs' Sean John label, Polo Ralph Lauren Corp. (NYSE:RL - news), Giorgio Armani, hip hop mogul Russell Simmons' Phat Farm label, American Eagle Outfitters Inc. (Nasdaq:AEOS - news), Abercrombie & Fitch Co. (NYSE:ANF - news), Rocawear, and Tommy Hilfiger.

McDonald's Whitman said the company was not yet negotiating with any specific designers and described the current discussions as informal and internal to McDonald's.

"We haven't inked any deals," he said.

The new uniforms will be more contemporary in their look, but will be inspired by the original McDonald's uniform designs from the 1950s and '60s -- much like the diner staff uniforms on the television comedy "Happy Days," Stout said.

"We're going to go through different processes in coming to a final list of designers," Stoute said in an interview, adding that the uniform designs would likely change several times a year and could show up in McDonald's restaurants in 2006.

Whitman said it was premature to speculate on when the company's 30,000 workers might be sporting new attire.

"McDonald's is acknowledging fashion is part of pop culture," Stoute said, adding that the uniforms "may have some elements that you see on MTV" and may be able to be worn as street clothes during non-work hours.

A spokeswoman for Tommy Hilfiger Corp. (NYSE:TOM - news) said the company was not in talks with McDonald's. Officials from Sean John, Ralph Lauren, Armani, American Eagle, Abercrombie & Fitch and Rocawear could not immediately be reached for comment.

(Additional reporting by Elizabeth Lazarowitz in New York)

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OK that's kinda....cool--weird--I donno

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odd..

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This could either be very good or very bad.

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Well if we were the designers, it would probably look something like this:

mcdonalds3.gif

:D

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Well if we were the designers, it would probably look something like this:

mcdonalds3.gif

:D

I would be cool if Employees had numbers:

" Introduction your new manager number 99 Wayne Gretzky!"

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Is there any Hall of Fame... er, I mean, Employee of the Month? :D

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I would be cool if Employees had numbers:

" Introduction your new manager number 99 Wayne Gretzky!"

introducing.....your mcdonalds grill team "da da daaa da da da daaa da" leading off at cashire.....boooooooobbbbbbbb aleeeeexxxxxaaaaannnnnddeeerrr!!!

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"McDonald's is acknowledging fashion is part of pop culture," Stoute said, adding that the uniforms "may have some elements that you see on MTV" and may be able to be worn as street clothes during non-work hours.

"McDonald's is acknowledging fashion is part of pop culture," Stoute said, adding that the uniforms "may have some elements that you see on MTV" and may be able to be worn as street clothes during non-work hours.

Oh yeah. Thats exactly what id want to do if i was a Mickey D's employee. Further promote the fact that i have to work for McDonalds. Sure. That sounds like a good idea, really. Accually i dont mind this idea, just as long as the Bling Bling in the unis doesnt fall into my McSundae its all good. B)

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I would be cool if Employees had numbers:

" Introduction your new manager number 99 Wayne Gretzky!"

introducing.....your mcdonalds grill team "da da daaa da da da daaa da" leading off at cashire.....boooooooobbbbbbbb aleeeeexxxxxaaaaannnnnddeeerrr!!!

That would suck so bad. Especially for someone who's shift starts at, say, 4PM.

--Roger "Time?" Clemente.

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Well if we were the designers, it would probably look something like this:

mcdonalds3.gif

:D

If they had those I might have to apply...

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What's wrong with a clown suit or even brown polyester? <_<

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I would be cool if Employees had numbers:

" Introduction your new manager number 99 Wayne Gretzky!"

introducing.....your mcdonalds grill team "da da daaa da da da daaa da" leading off at cashire.....boooooooobbbbbbbb aleeeeexxxxxaaaaannnnnddeeerrr!!!

Starting, at sandwich maker, from North Carolina, 6'7", Joooooonnnnnnyyyyyyyyyyyyy Schmmmmmmmmmmmmidt!

Starting, at the deep fryer.......

(I could go on like that, but I'll stop now) :D

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I say it will either be a Polo style shirt, a short sleve dress shirt, or a t-shirt with a minimalist McD's logo on it. Like a small embrodiered logo over the left hand side, or even on the sleve. I see it becomming very simple. This doesnt change the fact I hate McDonalds with a passion.

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i could see a button up with a mcdonalds logo where a polo logo would be. that being said, would i wear it outside of work? no....

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they should just get like, say phat farm (since its obvious they are saying, urban,) or in other places, hollister, abercrombie, whatever the kiddies today wear, and have mcdonalds nametags.

basically, they should just get an outfit a highschooler would wear to school, and put pin on something when they work.

either that or chaps.

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they should just get like, say phat farm (since its obvious they are saying, urban,) or in other places, hollister, abercrombie, whatever the kiddies today wear, and have mcdonalds nametags.

basically, they should just get an outfit a highschooler would wear to school, and put pin on something when they work.

either that or chaps

i agree. i still wouldnt eat there though :D

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You know, but when you are in Mcdonald's, most people are so on auto-pilot ("I'd like a Big Mac, a Chicken Finger happy meal for the kids....") that most people wouldn't even notice what the Mcdonald's people are wearing. I swear, they could probably be naked and nobody would notice.

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