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Xavier Unveils New Secondary Identity System


nitroseed

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Downgrade. X is so rarely used as an initial, that it really gave Xavier a strong identity by itself. Putting the sword through it just dilutes that image.

The stand-alone X remains the primary logo, these are supporting, secondary marks.

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That is a massive upgrade. There is something that bothers me about this new set, but I can't quite figure it out. Still, much better than the old set.

Maybe the fact that outlining is not consistent - that bothers me. On musketeer logo there is silver outline, while on X there is white and then silver outline, while at the wordmark there is white and silver shadow...

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New text? I would've imagined a custom wordmark from Bosack.

Let's all keep in mind the difference between what Joe would have done, and what the client specified they wanted.

That very likely explains why there are different treatments with regard to the outlines and shadows on the various elements unveiled.

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Yes, possibly.

But that doesn't really excuse the problem.

True -- very true.

What I was getting at is that I do not think it is a stretch to say that the inconsistencies noted in this thread were likely a result of client dictates, because Joe has shown that -- when client interference is not otherwise an issue -- his identity systems show a clear understanding of the principles of developing a consistent program.

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Downgrade. X is so rarely used as an initial, that it really gave Xavier a strong identity by itself. Putting the sword through it just dilutes that image.

I thought of that myself. But it's so rare that monograms actually have something to do with the school's nickname. As long as they're not ditching the plain X completely, there's no harm IMO.

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The new logos are great. This is a big step up - very clean and I love the X-sword logo. Very well done, a big upgrade for "Xavier"

9.3/10 on the KCScout Scale.

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Sorry, but could someone modify the title of this thread to say "Xavier Unveils New Secondary Identity System" ? Don't want it to be misleading. Thanks.

You can. Just use the full edit part on the original post.

Eagles/Heels/Dawgs/Falcons/Hawks

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Hey Nitroseed,

Great to see your posts! You are missed around here, your input is always a plus.

KCScout76

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Kansas City Scouts (CHL) Orr Cup Champions 2010, 2019, 2021         St. Joseph Pony Express (ULL)  2023 Champions     Kansas City Cattle (CL)

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  • 2 months later...
As much as I hate Xavier, these are really well done.

You shouldn't hate Xavier, tons of hot chicks go there. Better quality than the ones they have at UC anyways.

I'm a former Bearcat, and I mostly partied with Xavier peeps.

You know, I've heard that for years. It's to the point where I may just look a bit more seriously at admission standards. That and I can get my dad off my back by attending a Jesuit university :P

BTW logos are nice, I liked that they finally cleaned things up a bit.

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On 11/19/2012 at 7:23 PM, oldschoolvikings said:
She’s still half convinced “Chris Creamer” is a porn site.)
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