tron1013 Posted December 12, 2008 Share Posted December 12, 2008 http://www.stltoday.com/blogzone/lager-hea...sh-translation/ Link to comment Share on other sites More sharing options...
devilray2k1 Posted December 12, 2008 Share Posted December 12, 2008 new can looks great...only thing is it kinda doesn't look like an alcoholic beverage...that could easily sit right next to Dr. Pepper and Fresca and Pepsi...but maybe that's what they're going for...make it an 'everyday average beverage' that doesn't have any stigmas attached to it or anything Link to comment Share on other sites More sharing options...
TBGKon Posted December 12, 2008 Share Posted December 12, 2008 Just reading that article, I did some research on Bud Light Chelada. Apparently it's Bud Light and Clamato mixed..... Link to comment Share on other sites More sharing options...
The_Admiral Posted December 12, 2008 Share Posted December 12, 2008 I can see why they did it, but I think beer should look like beer. It is Bud Light, though. ♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫ Link to comment Share on other sites More sharing options...
BBTV Posted December 12, 2008 Share Posted December 12, 2008 I just wish they'd drop the whole accented-oval design that is soooo 1999ish. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
ohenry Posted December 12, 2008 Share Posted December 12, 2008 i'm kind of surprised they didn't just completely over haul the font and everything... i liked the old can better Link to comment Share on other sites More sharing options...
Joshawaggie Posted December 13, 2008 Share Posted December 13, 2008 I just wish they'd drop the whole accented-oval design that is soooo 1999ish.I agree, it's such a weak logo. It's even worse when they use the oval thing with just the "BL". Super weak. @josh_j12 CFA- Fargo Bobcats Link to comment Share on other sites More sharing options...
DelayedPenalty Posted December 13, 2008 Share Posted December 13, 2008 The new can looks very "store brand Pepsi"-ish. Link to comment Share on other sites More sharing options...
RollWolfpack Posted December 13, 2008 Share Posted December 13, 2008 Walking through downtown Baton Rouge yesterday I saw the new logo being used in promotional signage. Guess it's being pushed quickly. Link to comment Share on other sites More sharing options...
dfwabel Posted December 13, 2008 Share Posted December 13, 2008 new can looks great...only thing is it kinda doesn't look like an alcoholic beverage...that could easily sit right next to Dr. Pepper and Fresca and Pepsi...but maybe that's what they're going for...make it an 'everyday average beverage' that doesn't have any stigmas attached to it or anythingI think you may be right in they they may have to change the can color due to popularity and confusuion with Pepsi. There will be a group that will b*tch on their change as well as Pepsi change, plus a State Supreme Court may agree (just look at how A-B had to drop 180 from most marketing). As for the arch and movement, that is a classic marketing and logo usage for most anything which wants to indicate activeness, which light beers want to indicate Link to comment Share on other sites More sharing options...
evobost Posted December 14, 2008 Share Posted December 14, 2008 I like the new can, it looks smooth. However it does look more like you are drinking a soft drink. I realize that its only Bud Light, but still it doesn't say beer. But I do like the design. Link to comment Share on other sites More sharing options...
STL FANATIC Posted December 14, 2008 Share Posted December 14, 2008 Interesting that while that logo has been around for some time, it's just now making it's way onto the cans and bottles.Frankly, I prefer the old logo I think, but niether is overly impressive. JUSTIN STRIEBEL | PORTFOLIO | RESUME | CONTACT Link to comment Share on other sites More sharing options...
winters in buffalo Posted December 14, 2008 Share Posted December 14, 2008 Just reading that article, I did some research on Bud Light Chelada. Apparently it's Bud Light and Clamato mixed..... Once again, two wrongs don't make a right. Link to comment Share on other sites More sharing options...
Viper Posted December 14, 2008 Share Posted December 14, 2008 new can looks great...only thing is it kinda doesn't look like an alcoholic beverage...that could easily sit right next to Dr. Pepper and Fresca and Pepsi...but maybe that's what they're going for...make it an 'everyday average beverage' that doesn't have any stigmas attached to it or anythingEither that, or they just went with what they knew, since they really don't know what a can full of carbonated p|$$ is supposed to look like. Link to comment Share on other sites More sharing options...
TheRealPepman Posted December 16, 2008 Share Posted December 16, 2008 Geez, I think I saw this logo prior to releasing it today. I guess 2007. Link to comment Share on other sites More sharing options...
McCall Posted December 17, 2008 Share Posted December 17, 2008 Something seems to be working. Bud Light?s sales, measured in cases, are up about 1.5 percent in supermarkets so far this year. The Bud Light ?mega brand? ? including Bud Light, Bud Light Lime and Bud Light Chelada ? has gained a full point of market share, Levy said, quoting data from Chicago-based Information Resources Inc.I'm sure it has more to do with the alcoholics being created from lay-offs due to the economy, more than new packaging. https://dribbble.com/MakaioCall Link to comment Share on other sites More sharing options...
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