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Utah's Dixie State College gets a new nickname and identity


Mingjai

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Dixie State College in southern Utah gets a new nickname--the Red Storm--and a new mascot--a black bull named Ragin' Red. Although parties deny it, it's likely that the change came about at the insistence of the University of Utah. Dixie, who wants to become affiliated with the University of Utah, dropped the Rebels moniker when the University of Utah Utes made affiliation conditional upon a nickname change.

What is this world coming to...

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Oh my....

The worst part is the "Red Storm" font. It gradients to blue. Why does it gradient to blue?

That is pretty bad. But I did not notice as I could not take my eyes off of that comical logo.

Disclaimer: If this comment is about an NBA uniform from 2017-2018 or later, do not constitute a lack of acknowledgement of the corporate logo to mean anything other than "the corporate logo is terrible and makes the uniform significantly worse."

 

BADGERS TWINS VIKINGS TIMBERWOLVES WILD

POTD (Shared)

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Oh, the humanity! There are so many questions.

Why is a school in Utah even called Dixie State?

Why does the tornado have the face of a bull? Or any face for that matter?

Who the hell came up with that awful logo anyway?

You know, say what you will about America. Thirteen bucks still gets you a hell of a load of mice.

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Why is a school in Utah even called Dixie State?

I can answer the first question, but the rest are beyond my comprehension...

For whatever reason, southern Utah has traditionally been called Dixie, particularly the area around St. George, Utah. So in St. George, there's a Dixie High School and a Dixie State College.

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As a lifelong resident of the Southern U.S., Utah is honestly the last place that I expected to see a school named "Dixie State" to pop up at, so for me, amazingly, the logo is NOT the most ridiculous part of this for me.

But it's still pretty damn ridiculous. That is afreakingmazingly terrible.

 

 

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From Dixie State's official site:

DSC formally began its quest for a new identity last summer with the

kick-off of the "Dixie Idol" campaign. During the initial nomination

process, nearly 3,500 concept suggestions were recorded over a five-week

period. From that pool of suggestions, a list of 20 concepts was compiled in

order to begin the first round of voting, which took place in October. That

initial voting period drew nearly 2,600 votes, and after dodging potential

future licensing and copyright issues, the list was pared down to the top-10

concepts.

In November, a second round of voting took place to trim that list to the

final three. However, DSC saw a significant dip in voter turnout the second

time around. In addition, with growing concerns about future budgetary

constraints not only at Dixie State College, but throughout the entire

state, DSC President Dr. Stephen D. Nadauld and the naming committee felt

that resources that were earmarked for the final stage of "Dixie Idol,"

complete with the purchase three separate mascot costumes, would be better

spent elsewhere on campus.

"Our voting numbers fell 65 percent overall during that second round of

voting, which was a red-flag of sorts, considering the time and resources

put into marketing and promoting the process," said Steve Johnson, DSC

Director of Public Relations and Marketing. "The committee felt the process

had run its course."

I believe you now have your explanation for the quality.

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Well, that settles that. The pure amount of garbage like this that gets placed in front of an audience never ceases to amaze me. God only knows what the brainstorming session for this must've been like.

--"Dude, you know what's more awesome than cows?"

"Nope. I thought cows were great as is. What could be better?"

--"Tornado cows. Red-hot effing tornado cows. With nose-rings."

Sigs are for sissies.

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Well, that settles that. The pure amount of garbage like this that gets placed in front of an audience never ceases to amaze me. God only knows what the brainstorming session for this must've been like.

--"Dude, you know what's more awesome than cows?"

"Nope. I thought cows were great as is. What could be better?"

--"Tornado cows. Red-hot effing tornado cows. With nose-rings."

Post of the year, right here.

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Well, that settles that. The pure amount of garbage like this that gets placed in front of an audience never ceases to amaze me. God only knows what the brainstorming session for this must've been like.

--"Dude, you know what's more awesome than cows?"

"Nope. I thought cows were great as is. What could be better?"

--"Tornado cows. Red-hot effing tornado cows. With nose-rings."

Post of the year, right here.

Thankee. That's quite a compliment coming from a member of your stature, Mr. Werx.

Sigs are for sissies.

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I really can't choose what's the worst part of all this.

-that there's actually a Dixie State College.

-That there's actually a Dixie State College in Utah.

That Dixie State College was formerly the Rebels.

-That Dixie State College is changing its identity, but that doesn't involve changing the name from Dixie State College.

-That for their overhaul, they chose an uninspired name as Red Storm.

-Or that for their overhaul, they chose that as their logo.

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I think the little red blobs on either side of the Bullnado are supposed to convey motion, or something. Instead, it just looks like the thing has ketchup spinning off of it.

I honestly can't find anything right with this design. Even the fairly straightforward school wordmark reads as "State Dixie College."

On 1/25/2013 at 1:53 PM, 'Atom said:

For all the bird de lis haters I think the bird de lis isnt supposed to be a pelican and a fleur de lis I think its just a fleur de lis with a pelicans head. Thats what it looks like to me. Also the flair around the tip of the beak is just flair that fleur de lis have sometimes source I am from NOLA.

PotD: 10/19/07, 08/25/08, 07/22/10, 08/13/10, 04/15/11, 05/19/11, 01/02/12, and 01/05/12.

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Well I guess the only thing worse would be a diploma that read "Dixie State College".

HR Director-"So you went to Dixie State College?"

Job Applicant-"Yes Sir! I majored in Cross Burning with a minor in Creative Hate Speech"

HR Director- "OK well don't let the door hit you in the ass."

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Giving money and power to government is like giving whiskey and car keys to teenage boys.

P. J. O'Rourke

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