Krona Posted July 7, 2009 Share Posted July 7, 2009 ive been a big fan of the mls branding over the last few years, especially the cup. not so much this yearCreated in-house by the MLS Creative Services Department, the new logo marks a turning point in the branding of MLS Cup. Past MLS Cup logos integrated strong visual and architectural elements of each host city while the new logo highlights the Philip F. Anschutz Trophy through a simple and elegant glyph of the trophy. This glyph will remain a consistent element in the MLS Cup logo for years to come. In the new design, the host city -- Seattle for the 2009 edition -- is symbolized by a specific typeface and color accents in the handles of the trophy. Link to comment Share on other sites More sharing options...
chestnutz Posted July 7, 2009 Share Posted July 7, 2009 it's...........decent? erikas | go birds | dribbble Link to comment Share on other sites More sharing options...
Geoff Posted July 7, 2009 Share Posted July 7, 2009 While a solid logo, I would prefer to see them keep the city specific designs alive. Athletic Director: KTU Blue Grassers Football Link to comment Share on other sites More sharing options...
AAO Posted July 7, 2009 Share Posted July 7, 2009 the new logo highlights the Philip F. Anschutz Trophy through a simple and elegant glyph of the trophy. This glyph will remain a consistent element in the MLS Cup logo for years to come.Well, so long, beautifully branded MLS Cup logos. You were truly the only inspired branding in all of the sports world, and went from exemplary to just..well, bland. Behance Network || ianbakar.com || Dribbble Link to comment Share on other sites More sharing options...
NEW.ERA Posted July 7, 2009 Share Posted July 7, 2009 There stepping into UEFA Champions League territory with this, which might not be such a bad thing. JETS|PACK|JAYS|NUFC|BAMA|BOMBERS|RAPS|ORANJE| Link to comment Share on other sites More sharing options...
AJM Posted July 7, 2009 Share Posted July 7, 2009 There stepping into UEFA Champions League territory with this, which might not be such a bad thing. Agree...while its not what the MLS has put out in recent years, its definitely more on the level of Champions League. (MLF) Chicago Cannons, (IHA) Phoenix Firebirds - 2021 Xtreme Cup Champions (WAFL) Phoenix Federals - WAFL World Bowl XII Champions (Defunct) Link to comment Share on other sites More sharing options...
BrySmalls Posted July 7, 2009 Share Posted July 7, 2009 While a solid logo, I would prefer to see them keep the city specific designs alive.+1The designers ran out of ideas because the Sounders already put the Space Needle into their logo. Link to comment Share on other sites More sharing options...
Digby Posted July 7, 2009 Share Posted July 7, 2009 I like it. I haven't liked the previous ones--the uniqueness was good, I guess, but I often found them tacky (especially last year's, with the film strip motif. Ugh). I'd like to see them keep some subtle city-centricness in the new design, but I can live with this. Fan Style ShirtsShowcasing fan-made sports apparel by artists and designers Link to comment Share on other sites More sharing options...
-kj Posted July 7, 2009 Share Posted July 7, 2009 The film strip was brilliantly simple.This is underwhelming. The cup rendering looks strange to my eyes.Moreover, if I go to it (I've gone to the last two), I can't imagine there being a nice scarf. The 07 and 08 scarves were quite nice. Buy some t-shirts and stuff at KJ Shop! KJ Branded | Behance portfolio POTD 2013-08-22 On 7/14/2012 at 2:20 AM, tajmccall said: When it comes to style, ya'll really should listen to Kev. Link to comment Share on other sites More sharing options...
patsox Posted July 7, 2009 Share Posted July 7, 2009 It isn't awful but it definitely isn't great either. It's okay at best IMO. Link to comment Share on other sites More sharing options...
Krona Posted July 7, 2009 Author Share Posted July 7, 2009 The film strip was brilliantly simple.This is underwhelming. The cup rendering looks strange to my eyes.Moreover, if I go to it (I've gone to the last two), I can't imagine there being a nice scarf. The 07 and 08 scarves were quite nice. i agree with both of those statements. the whole package was great last year. id like to see the trophy a bit more stylized in its shading, without the tacky gradients. i'll give them credit for designing a logo without a single outline, but i like outlines. big, bold ones. makes me wonder how they'll apply this to merchandise. Link to comment Share on other sites More sharing options...
BallWonk Posted July 7, 2009 Share Posted July 7, 2009 As corporate branding, this is excellent. Clean, crisp, easily adaptable across a wide range of applications. Also unlikely to become dated anytime soon. This is really top-level stuff. Except that it's not intended to be the basis of a brand & reg system for a company; it's meant to form the identity of a recurring sporting event. And as such, I just don't think this works. It's too loose, and relies too much on white space and floating elements, to work well in the most common applications for which it will be used.On the other hand, it's increasingly common for major sporting events to use this sort of corporate identity system rather than what Americans would regard as an event logo. This compares well with the Olympics, the World Cup, or any number of European and Asian soccer league and federation championships. I regard the fact that this looks like an Olympics logo rather than like a Super Bowl logo to be a fault, but I can see how MLS might regard it as a feature. However, I still think I'm right, unless MLS intends to use this identity package more like the Olympics than like the World Series -- that is, putting it in the hands of sponsors and partners for branding existing merchandise like cereal and batteries and cell phones and whatnot where the mark serves more as an advertisement or endorsement than as the primary marketing identity of the merchandise. Link to comment Share on other sites More sharing options...
BrySmalls Posted July 7, 2009 Share Posted July 7, 2009 If someone swapped the colors for "Seattle" and the star, the appearance of the text would be marginally better. Link to comment Share on other sites More sharing options...
Viola73 Posted July 7, 2009 Share Posted July 7, 2009 I like it. It also shows that the MLS is headed towards a more EURO/International type of marketing that will appeal to the staunch soccer fan. Link to comment Share on other sites More sharing options...
Gothamite Posted July 7, 2009 Share Posted July 7, 2009 Much, much classier. Nice that the Cup is an actual cup. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
hawk36 Posted July 8, 2009 Share Posted July 8, 2009 I think it's decent for a start but I don't get the gradient. Didn't we get rid of that in the 80s? It's definitely more of an initial round of concepts than a finished piece to my eye. Design Hovie Studios Link to comment Share on other sites More sharing options...
-kj Posted July 8, 2009 Share Posted July 8, 2009 Much, much classier. Nice that the Cup is an actual cup.It was last year, too; it just didn't appear on the logo. Buy some t-shirts and stuff at KJ Shop! KJ Branded | Behance portfolio POTD 2013-08-22 On 7/14/2012 at 2:20 AM, tajmccall said: When it comes to style, ya'll really should listen to Kev. Link to comment Share on other sites More sharing options...
Brian in Boston Posted July 8, 2009 Share Posted July 8, 2009 The text elements and MLS logo needs to be better integrated into the overall design. The latter could be accomplished by simply placing the league logo on the depiction of the trophy in the position it actually occupies. Link to comment Share on other sites More sharing options...
BallWonk Posted July 8, 2009 Share Posted July 8, 2009 I think it's decent for a start but I don't get the gradient. Didn't we get rid of that in the 80s? It's definitely more of an initial round of concepts than a finished piece to my eye.I don't know about the gradient; these days I'm seeing a lot of logo where gradients are incorporated in digital versions but not in most print or fabric iterations. I'm fine with that; gradients like in this logo work well online even if they don't look good in print. But it does mean that one needs to be cautious about assuming that any gradient one sees online will be present in the logo when used offline. Link to comment Share on other sites More sharing options...
maz Posted July 8, 2009 Share Posted July 8, 2009 Guess im in the minority in thinking its the only decent logo the MLS Cup has ever had, its actually pretty good. Glad to see they changed the cup to. Link to comment Share on other sites More sharing options...
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