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New NBC Univrsal Logo Unveiled


ddub53

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Comcast unveiled a new logo for NBC Universal today. They decided to removed the NBC Peacock and the Universal globe from the logo. They said the previous logo, which I though was pretty nice, was too busy. It had basically 4 elements...I don't think that classifies as busy. The NBC peacock is one of the iconic logos in this country. How can you remove it in place of this plane jane. I hope this isn't a sign of things to come at NBC.

903-Comcast-NBCUniversal.sff.standalone.prod_affiliate.81.jpg

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I could see them getting serious negative reaction for this and deciding to change it.

Comcast doesn't respond to serious negative reaction, besides throwing their heads back and laughing maniacally.

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1. There's not going to be serious negative reaction over a rarely noticed corporate brand. NBC isn't dropping the peacock, just the parent company. You'll hardly notice except for 2-seconds at the end of shows. Remember when Kraft changed their logo a few years back an people were flipping out because Kraft has such an iconic packaging logo, then people realized they rarely even saw the new corporate logo? Same thing.

2. It's actually a pretty awesome wordmark. I'm not sure I've seen that typeface before, but it's got a really classy vibe to it. Does that mean it's an upgrade? No. The previous logo was pretty sharp and fitting of the brands. Just saying, I do also enjoy this new mark.

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This new one is nothing great, but it's not like "NBC Universal" itself is a long-standing brand. Also, surprised to see so many lamenting the loss of a logo primarily consisting of Copperplate.

Besides, they're still using the peacock for NBC, so nothing has really been lost, has it?

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I always kinda thought that the classic Peacock was in the same untouchable category as the Yankees, Celtics, Red Wings and Cowboys, etc.

They're still using the peacock. This is just the logo for the parent company that owns both NBC and Universal. As such it will rarely, if ever, be seen. So I'm (kind of) with StL on this one. It's not great, but we'll never see it anyway, so no big deal.

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