ddub53 Posted January 28, 2011 Share Posted January 28, 2011 Comcast unveiled a new logo for NBC Universal today. They decided to removed the NBC Peacock and the Universal globe from the logo. They said the previous logo, which I though was pretty nice, was too busy. It had basically 4 elements...I don't think that classifies as busy. The NBC peacock is one of the iconic logos in this country. How can you remove it in place of this plane jane. I hope this isn't a sign of things to come at NBC. Link to comment Share on other sites More sharing options...
neo_prankster Posted January 28, 2011 Share Posted January 28, 2011 Downgrade.As for Universal itself, I still like this logo: Link to comment Share on other sites More sharing options...
Firefly Posted January 28, 2011 Share Posted January 28, 2011 Ugh. That's just awful Kabletown, I mean Comcast or Xfinity or whatever the hell you call yourselves these days. Link to comment Share on other sites More sharing options...
DustDevil61 Posted January 28, 2011 Share Posted January 28, 2011 Again, like the Comedy Central logo*, the execs decide to go with a text-heavy logo with a generic font. I guess the simple text/font logo is all the rage these days, no?*Though, giving CWCID, the CC logo is quirky. Link to comment Share on other sites More sharing options...
rams80 Posted January 28, 2011 Share Posted January 28, 2011 Rumor has that this logo was also a finalist.Now that's Comcastic. Link to comment Share on other sites More sharing options...
TxRangersFan Posted January 28, 2011 Share Posted January 28, 2011 You gotta be kidding. I understand that designers face a conundrum when trying to create a logo for a company whose name includes TWO elements with strong, much-loved identities. Still, this is a travesty. Link to comment Share on other sites More sharing options...
Dexter Morgan Posted January 28, 2011 Share Posted January 28, 2011 You gotta be kidding. I understand that designers face a conundrum when trying to create a logo for a company whose name includes TWO elements with strong, much-loved identities. Still, this is a travesty.huge downgrade. dropping the historic peacock? Link to comment Share on other sites More sharing options...
The Imperfect Posted January 28, 2011 Share Posted January 28, 2011 I could see them getting serious negative reaction for this and deciding to change it. Link to comment Share on other sites More sharing options...
TrueYankee26 Posted January 28, 2011 Share Posted January 28, 2011 This sums up my thoughts. Link to comment Share on other sites More sharing options...
rams80 Posted January 28, 2011 Share Posted January 28, 2011 I could see them getting serious negative reaction for this and deciding to change it.Comcast doesn't respond to serious negative reaction, besides throwing their heads back and laughing maniacally. Link to comment Share on other sites More sharing options...
STL FANATIC Posted January 28, 2011 Share Posted January 28, 2011 1. There's not going to be serious negative reaction over a rarely noticed corporate brand. NBC isn't dropping the peacock, just the parent company. You'll hardly notice except for 2-seconds at the end of shows. Remember when Kraft changed their logo a few years back an people were flipping out because Kraft has such an iconic packaging logo, then people realized they rarely even saw the new corporate logo? Same thing.2. It's actually a pretty awesome wordmark. I'm not sure I've seen that typeface before, but it's got a really classy vibe to it. Does that mean it's an upgrade? No. The previous logo was pretty sharp and fitting of the brands. Just saying, I do also enjoy this new mark. Link to comment Share on other sites More sharing options...
Hathaway Browne Posted January 28, 2011 Share Posted January 28, 2011 No space between the C and U leaves them one letter shy of an unintentional profanity. Link to comment Share on other sites More sharing options...
JQK Posted January 28, 2011 Share Posted January 28, 2011 An unintentional, yet awesome, profanity. Link to comment Share on other sites More sharing options...
Ted Cunningham Posted January 28, 2011 Share Posted January 28, 2011 It's actually a pretty awesome wordmark. I'm not sure I've seen that typeface before...+1That typeface is quite nice indeed. This sentence is how I feel about this logo. Link to comment Share on other sites More sharing options...
fiasco! Posted January 29, 2011 Share Posted January 29, 2011 Ha! The guy over at Horrible Logos got in on the fun. His schtick is that he draws 'horrible' logos for beer money.http://www.horriblelogos.com/nbc-universal/ Link to comment Share on other sites More sharing options...
AndrewPF Posted January 29, 2011 Share Posted January 29, 2011 I always kinda thought that the classic Peacock was in the same untouchable category as the Yankees, Celtics, Red Wings and Cowboys, etc. Link to comment Share on other sites More sharing options...
Hathaway Browne Posted January 29, 2011 Share Posted January 29, 2011 An unintentional, yet awesome, profanity.Actually, it won't take much really. I know not many fax now, but one poor photocopy of a memo faxed to a equally poor fax and that 'i' gets "blotchy" its half way to a 't'. Oh how my mind works..... Link to comment Share on other sites More sharing options...
GFB Posted January 29, 2011 Share Posted January 29, 2011 No. Oh God no. NOOOOOOO! Link to comment Share on other sites More sharing options...
the admiral Posted January 31, 2011 Share Posted January 31, 2011 This new one is nothing great, but it's not like "NBC Universal" itself is a long-standing brand. Also, surprised to see so many lamenting the loss of a logo primarily consisting of Copperplate.Besides, they're still using the peacock for NBC, so nothing has really been lost, has it? Link to comment Share on other sites More sharing options...
IceCap Posted January 31, 2011 Share Posted January 31, 2011 I always kinda thought that the classic Peacock was in the same untouchable category as the Yankees, Celtics, Red Wings and Cowboys, etc.They're still using the peacock. This is just the logo for the parent company that owns both NBC and Universal. As such it will rarely, if ever, be seen. So I'm (kind of) with StL on this one. It's not great, but we'll never see it anyway, so no big deal. Link to comment Share on other sites More sharing options...
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