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Chick-fil-A's new(?) logo


NDwas

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Before I go too far, I must ask you all to please not turn this topic into a political and/or religious free-for-all. This is the design forum, not the watercooler/debate forum. Thank you.

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Moving on, here is the old logo:

ScreenShot2012-10-19at025016PM.png

And here is the new(?) logo spotted on cups and their website:

backgroundTopHeader.jpg

I happen to think the newer version is much cleaner and friendlier in a way. You can see the biggest differences when looking at the two "Chick"s (heh).

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The newer version's definitely cleaner and crisper. The angle of the chicken's good, though they should have kept both parts of the beak.

(I'm complimenting this with clenched teeth.)

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The counters (holes) are larger, increasing legibility.

The beak has been moved up, implying the chicken is looking up or forward, rather than down.

Might be an illusion, but it appears that more of the letters are on the same baseline, rather than different angles as before.

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So, you're new here... this place is about discussing logo changes. It's kinda what we do.

ya but i'm just saying a chicken closing its mouth doesn't really need its own thread.

Script is a little different too. Enough that you can tell.

I'm a fan of the new logo. Seems crisper.

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So, you're new here... this place is about discussing logo changes. It's kinda what we do.

ya but i'm just saying a chicken closing its mouth doesn't really need its own thread.

It's not for you to decide. Again, you're new here, and you have a propensity for being a problem.

It doesn't matter if you think this should have its own thread. This area is about non-sports design. Chick-Fil-A is a big company, and a logo change of a big company is enough to have its own thread.

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So, you're new here... this place is about discussing logo changes. It's kinda what we do.

ya but i'm just saying a chicken closing its mouth doesn't really need its own thread.

It's not for you to decide. Again, you're new here, and you have a propensity for being a problem.

It doesn't matter if you think this should have its own thread. This area is about non-sports design. Chick-Fil-A is a big company, and a logo change of a big company is enough to have its own thread.

never mind

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So, you're new here... this place is about discussing logo changes. It's kinda what we do.

ya but i'm just saying a chicken closing its mouth doesn't really need its own thread.

It's not for you to decide. Again, you're new here, and you have a propensity for being a problem.

It doesn't matter if you think this should have its own thread. This area is about non-sports design. Chick-Fil-A is a big company, and a logo change of a big company is enough to have its own thread.

:notworthy: congrats on using a big word slapshot

I can't wait until you apply for a job at Chick-fil-A, they find this thread, and then you get shafted. Face it kid, if this is how you act, thats the type of job you are heading for.

As for the logo, its a good tweak, but I'd rather see Conan's branding for Chick-fil-A.

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