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Utah Jazz Re-Brand


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#1 bohob

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Posted February 1, 2010 - 21:38

I had some time to work on this while I getting comments on the Suns concept. I never understood the mountain theme for the Jazz, really. What do snow caps have to do with music? I know the argument that Utah isn't known for jazz music, but is St. Louis known for its rams? On the primary, I developed a Saxophone J, which also acts as the secondary. The colors are now purple, silver and light blue. I have also included a modernized J-note as the tertiary. C&C please.

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#2 CJworks

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Posted February 1, 2010 - 21:45

Simply FLAWLESS. You definately nailed this one bohob. The only things I could suggest is throwing the mountains at the top of the primary, send this back to the Utah theme. Maybe reverse the perspetive on the sax, so that the shaft connected to the mouthpiece is behind the actual hole. Of course this would still look perfect without it, but that's the only c n' c I could give ya. :P

#3 DustDevil61

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Posted February 1, 2010 - 21:52

Pretty good, but I'd use the mountains somewhere, too. Utah is known for its mountains, you know. :)

#4 goforbroke

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Posted February 1, 2010 - 22:02

Great start - the wordmark and secondary logos are great... the primary logo is a bit bottom-heavy and its mostly ball, which is a bit generic despite the purple color. id like to see something else behind that great wordmark besides just a 1/2 ball.
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#5 Brave-Bird 08

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Posted February 1, 2010 - 22:05

THIS IS GREAT!!!!

but. wouldnt it look better if it was the New Orleans Jazz? and there was gold in there??

I'm reverting the Hornets back to the Jazz in my NBA redesign. (spoiler...)

This, though, is incredible even if in Utah! It's just that the sax creates an EVEN MORE removed identity from Utah.

This looks like a New Orleans logo

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#6 infrared41

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Posted February 1, 2010 - 22:08

Pretty good, but I'd use the mountains somewhere, too. Utah is known for its mountains, you know. :)

Yeah the mountains are nice and all but Utah is the Jazz capital of the world.

On topic, I like the work a great deal but I'm not crazy about the color combo.

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#7 rentz

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Posted February 1, 2010 - 22:25

This is awesome. I think it would work better if the sax was facing towards us though.

#8 DustDevil61

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Posted February 1, 2010 - 22:28

I'm reverting the Hornets back to the Jazz in my NBA redesign. (spoiler...)



So what will be the name of the Utah NBA Franchise?

#9 bohob

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Posted February 1, 2010 - 22:48

Here's an update with a mountain.

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#10 CJworks

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Posted February 1, 2010 - 22:53

You could raise the mountains a bit more, and possibly add some detail in there. This is definately giving off a more of a Utah vibe though.

#11 jayjackson3

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Posted February 1, 2010 - 22:54

This is a sweet looking concept. I love the colors and the sax. Very nice job!

#12 Conrad.

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Posted February 1, 2010 - 23:23

You could raise the mountains a bit more, and possibly add some detail in there. This is definately giving off a more of a Utah vibe though.

agreed. and i would suggest to make the bball a smaller portion of the primary logo; its a little dominating now.

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#13 kbaker19

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Posted February 2, 2010 - 00:33


I'm reverting the Hornets back to the Jazz in my NBA redesign. (spoiler...)



So what will be the name of the Utah NBA Franchise?


Hopefully the Hornets, since Utah is the Beehive State.

But great concept, I love it with the mountains on there.

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#14 LMU

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Posted February 2, 2010 - 01:06

You could raise the mountains a bit more, and possibly add some detail in there. This is definately giving off a more of a Utah vibe though.

That echoed, and also maybe skew the angle of the mountains to the right to counter the left dominance brought on by the wordmark.

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#15 DeadFish

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Posted February 2, 2010 - 01:44

I'm going to agree with those that think the sax would be better facing toward us. To me the "Jazz" wordmark seems to take a sudden turn. Otherwise curving the wordmark might allay my issue.

Big fan of the tertiary logo

#16 StuckeyDuck

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Posted February 2, 2010 - 03:46

I too would look at reversing the perspective in the sax. Other than that, great logo. (And the mountains aren't needed, imo.)

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#17 dgnmrwrw

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Posted February 2, 2010 - 10:21

Count me in the camp of those who'd like to see more mountains (maybe with more definition/details) and less ball. Also, I've got a problem with the juxtaposition of the perspective of the type (which seems way too flattened and awkward), the perspective of the mountains (which seem to be viewed normally), and that gigantic ball. Something about those three very different perspectives (especially the type) is throwing me for a loop and making it hard to appreciate this. All that said, I like the general steps you've taken. I just think this needs some refinement.
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#18 spamspamspamspam

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Posted February 2, 2010 - 10:47

Here's an update with a mountain.

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I don't know how, Bohob, but you've somehow found a way to improve upon perfection.
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#19 spamspamspamspam

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Posted February 2, 2010 - 10:50



I'm reverting the Hornets back to the Jazz in my NBA redesign. (spoiler...)

So what will be the name of the Utah NBA Franchise?

Hopefully the Hornets, since Utah is the Beehive State.

But the city of New Orleans has kind of adopted the Hornets as their own. I don't think they'd have it the other way.
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#20 Brave-Bird 08

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Posted February 2, 2010 - 11:04

Bohob. you should make this a series! it might outdo me...i tend to recycle logos or tweak, rather than redesign, but your Phoenix one and this one are awesome

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