Jump to content

The Cornucopia of Possible NBA Logo Changes


Discogod

Recommended Posts

i hate that magic "boston-wannabe" floor. and the new logo really sucks.

It's not a "Boston-wannabe" court, they've had the same court/floor since 1989. Orlando's floor is much lighter(in person) than Boston's Boston Garden & TD Bank"whatever" Garden court, which is a darker finish. Just sayin'.

As for the logo...what can you really ask for? Maybe a Magician pulling a rabbit out of a hat, now that would really suck. I think the new logo, is just "okay". My favorite is still the original, I wish they could have just updated that one.

alkaline-trio_logo-with-heart.jpg

Link to comment
Share on other sites

  • Replies 2.4k
  • Created
  • Last Reply

Why doesn't the baseline wordmark look anything like the rest of the Magic's lettering, which the new logo would indicate is supposed to be standardized?

♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫

Link to comment
Share on other sites

Personally, I really like what Golden State has done and I find the other looks to be downgrades or just too status-quo for me to even care.

I like the use of the logo on the jersey and I love the design on the shorts. The colors and new logo go back to the old days without oversimplifying matters (CAVS). The Jazz new jerseys are probably second, but are also plain. The T'Wolves should've kept the green and the Clippers found a way to change their jerseys while still blending in with the rest of the NBA.

Link to comment
Share on other sites

Denver Nuggets also change collar, but look at this:

p8493403dt.jpg

And for this (0.36):

Two different collar

Any confirmation on which collar they're going with?

Also, does anybody know when the adidas Swingman shorts will be coming out for these new teams' unis?

 

ujsignature.png

Link to comment
Share on other sites

Exactly! And any true NBA fan wouldn't think of Jazz music every time they heard the phrase "Utah Jazz" anymore either. The "Jazz" have become more of a style of basketball rather than a type of music!

What's funny is when I did work for the Jazz back in the mid 90s, our design group pitched reintroducing the jazz note as a design element in marketing material to the team. In our meetings what you said above was exactly what they told us... that Jazz was a type of playing style and had nothing to do with the music. Thus the note was not used. Guess the new people in charge have reconsidered that stance. We were just 15 years too early.

Link to comment
Share on other sites

Exactly! And any true NBA fan wouldn't think of Jazz music every time they heard the phrase "Utah Jazz" anymore either. The "Jazz" have become more of a style of basketball rather than a type of music!

What's funny is when I did work for the Jazz back in the mid 90s, our design group pitched reintroducing the jazz note as a design element in marketing material to the team. In our meetings what you said above was exactly what they told us... that Jazz was a type of playing style and had nothing to do with the music. Thus the note was not used. Guess the new people in charge have reconsidered that stance. We were just 15 years too early.

Even with the reintroduction of the old note (crappy version) into the team?s branding, I still wouldn?t say it was motivated to get the team back to ?Jazz Music Heritage? but more back to the ?Dantely & Green meets Stockton to Malone? era when Jazz Fans really hoped on board to support this team. You?ll still never see any Jazz Music related artwork on the team?s site, merchandise, or really anything they produce!

Utah_Jazz_2010-11_Identity_Signa-2.jpg
Link to comment
Share on other sites

The whole note thing doesn't bother me. It's not my preference, but it works well enough. My problem is the fact that they're clinging to a primary logo that was designed for a set with a completely different aesthetic. It turns an underwhelming if consistently ok look into a mismatch of eras.

Link to comment
Share on other sites

If my counting (as well as this) is correct, the NBA now has 6 different collar types:

- traditional V: Nuggets (slightly different), Rockets (slightly different), Grizzlies, Nets, Knicks, Thunder, Spurs, Jazz, & Wizards

- curved V/scoop: Hawks, T'Wolves, Hornets, Sixers, & Kings

- brace bracket: Warriors, Pacers, Bucks (slightly different), Magic, & Suns

- Nike wishbone: Mavericks, Pistons, Lakers, Heat, & Raptors

- traditional scoop: Celtics, Bulls, Cavs, & Blazers

- notch: Bobcats & Clippers

 

ujsignature.png

Link to comment
Share on other sites

279432.jpg

New Jazz Court?

Wow a two-tone court, I never thought the Jazz would ever go that route! I?m not too sure it?s going to grow on me either.

I love the two tone. But, I am unsure of the execution. I would have left the key unpainted and maybe just had the Pro lane panels green? I hate the italic Optima though.

rbze43.jpg

23vhpba.jpg11r3n9f.jpg

Link to comment
Share on other sites

I begrudgingly tolerate the Spurs doing it because not painting the paint is boring and annoying, just like the Spurs are, but silver or grey there would look pretty rad.

♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫

Link to comment
Share on other sites

The funny thing about the "not painting the paint" line... is that the paint was slang for the key... because teams just happened to paint that area of the court.

_CLEVELANDTHATILOVEIndians.jpg


SAINT IGNATIUS WILDCATS | CLEVELAND BROWNS | CLEVELAND CAVALIERS | CLEVELAND INDIANS | THE OHIO STATE BUCKEYES

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.




×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use.