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WNBA 2024 Uniforms/Logo Changes


lilgump

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Fantastic name, not a fan of the rest of the brand. I'll echo what @SSmith48 said about Vegas gold, or some extra pop of color. Black and lavender isn't the most exciting scheme in my eyes.

the user formerly known as cdclt

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I'm not wowed by it, but it's still an overall fine identity.

 

Valkyries just feels like it belongs in this league so that's a plus. I don't like the Golden State moniker, but I get it.

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1 hour ago, MrAstrodome said:

I'm guessing gold, athletic or otherwise  is too similar to the Sparks?

 

If it's not a problem for the Warriors/Lakers rivalry, shouldn't be a problem here. Seems to be a larger underlying shift in the philosophies of branding WNBA sides at work here.

   

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8 hours ago, Digby said:

Not sure I agree with rendering a logo that's a twist on the GSW logo, but then going with a totally different color scheme. 

I agree. The logo and name are great, but at that point I think you need continuity with the color palette as well. Black and lavender look cool together in a vacuum, but it may feel like an overly feminized alternative in this context.

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The name is perfect and I even like the logo, but I do not get those colors. The other two WNBA teams in California, the Sparks, and (former) Monarchs both used purple already. Why? 

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4 hours ago, Dynasty said:

I'm not wowed by it, but it's still an overall fine identity.

 

Valkyries just feels like it belongs in this league so that's a plus. I don't like the Golden State moniker, but I get it.

 

Valkyries belong in freakin' MINNESOTA guys!  

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Gotta love the Indiana Fever being boneheaded and making a gray court at the worst time. If you wanna watch Caitlin Clark you have to look at this eyesore. Also there is seriously a Cheez-It ad on the free throw line.

 

GNkFELyXoAAtyQ3?format=jpg&name=large

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3 hours ago, Old School Fool said:

Gotta love the Indiana Fever being boneheaded and making a gray court at the worst time. If you wanna watch Caitlin Clark you have to look at this eyesore. Also there is seriously a Cheez-It ad on the free throw line.

 

 

Not just an ad, literally looks like a Cheez It box. WNBA might finally take off but they'll still stick with the undignified advertising schemes of a cash-poor, lower-tier South American soccer league.

 

Also think, in general, that this would be a good time for the WNBA to dial in its teams' branding rather than indulge in the leftfield City schemes, but clearly I have an outdated idea of how to build a brand. (Maybe I need a new industry.) Like the Connecticut Sun were out there in black and purple last night and looked more like, well, a Phoenix Suns sister team. Probably got more eyes on their broadcast last night than any other in their history -- why not take advantage of that fact instead of confusing the marketplace?

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2 hours ago, Digby said:

 

Not just an ad, literally looks like a Cheez It box. WNBA might finally take off but they'll still stick with the undignified advertising schemes of a cash-poor, lower-tier South American soccer league.

 

Also think, in general, that this would be a good time for the WNBA to dial in its teams' branding rather than indulge in the leftfield City schemes, but clearly I have an outdated idea of how to build a brand. (Maybe I need a new industry.) Like the Connecticut Sun were out there in black and purple last night and looked more like, well, a Phoenix Suns sister team. Probably got more eyes on their broadcast last night than any other in their history -- why not take advantage of that fact instead of confusing the marketplace?

 

I think it might be time for all of us to face the fact, much as none of us want to accept it, that brand equity/longevity just doesn't make much [dollars and sense] in today's space. It's mostly if not all about shock sensation and "right now"--and in true capitalist fashion, how much can an entity/institution squeeze (translation: how much $ they can extract) out of "right now".

 

 

 

(Knowing this definitely raises the level of appreciation for the few holdouts that remain across the spectrum of sports...)

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8 hours ago, Old School Fool said:

 

GNkFELyXoAAtyQ3?format=jpg&name=large

If they only keep floor color normal it would be a nice court. What about ads it's still far away from some European courts which doesn't mean it isn't atrocious.

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On 5/11/2024 at 10:27 AM, tigerslionspistonshabs said:

Will Toronto's team follow the pattern of 'piggy-backing' (for lack of a better word) off of the same city's NBA team?

 

If so, what would work? Dinos?

 

 

RaptHERs

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On 5/14/2024 at 4:08 PM, TBGKon said:

 

 

That's a better and more interesting logo with the same bridge motif than what the Warriors have, which never awoke any excitement in me.

 

On 5/15/2024 at 1:03 PM, Old School Fool said:

GNkFELyXoAAtyQ3?format=jpg&name=large

 

That's how you do a gray court if you do one. It actually remains looking interesting using those painted areas of color, including the out of bounds. Something that's not typical of gray courts. NBA teams should take note of how it's done the right way.

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10 hours ago, pepis21 said:

Why not Toronto Huskies? Also you can reuse Ted Stepien ideas and called them Towers or Tornados.

 

I like the idea. But, naming a women's team after a dog mascot just sets them up for some unflattering nicknames.

"I always wanted to be somebody, but now I realize I should have been more specific." Lily Tomlin

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