schlim Posted November 19, 2004 Share Posted November 19, 2004 Although this isn't sports related, it is an interesting quick look into the design of the Fed Ex logo with the imbedded arrow between the E and X.http://www.thesneeze.com/mt-archives/000273.php Link to comment Share on other sites More sharing options...
DarthMan Posted November 19, 2004 Share Posted November 19, 2004 i can't find the arrow "We have nothing to fear except fear itself." Link to comment Share on other sites More sharing options...
Mings Posted November 19, 2004 Share Posted November 19, 2004 in the whitespace between the e and x Link to comment Share on other sites More sharing options...
LMU Posted November 19, 2004 Share Posted November 19, 2004 people put way too much effort into these little nuances that hardly anyone notices. Link to comment Share on other sites More sharing options...
Phil Posted November 19, 2004 Share Posted November 19, 2004 people put way too much effort into these little nuances that hardly anyone notices. ...but as the article states, it's marketing genius.Those who get it don't forget it, while those who don't get it don't feel like they're missing anything.Personally, I had always debated whether it was intentional or not, consistently leaning toward the side that said "it's too perfect to be accidental". Turns out I was right. Terrific read, thanks for the link schlim. Link to comment Share on other sites More sharing options...
Sec19Row53 Posted November 19, 2004 Share Posted November 19, 2004 Cool article - thanks for the link! It's where I sit. Link to comment Share on other sites More sharing options...
DEAD! Posted November 20, 2004 Share Posted November 20, 2004 That's a great read. Easily one of the most recognisable corporate logos around. I just hope I never get into a plane with him in the cockpit. I saw, I came, I left. Link to comment Share on other sites More sharing options...
gojetsgo Posted November 20, 2004 Share Posted November 20, 2004 Great article. Gives you nice insight into how the "pros" work with logos. Kind of makes me wish I chose that kind of career path. Oh well, too late to turn back now. Link to comment Share on other sites More sharing options...
Swiss Posted November 20, 2004 Share Posted November 20, 2004 Nice article, thanks very much to share it with us.For DarthMan: It's great to be young and a Giant! - Larry Doyle Link to comment Share on other sites More sharing options...
pcgd Posted November 20, 2004 Share Posted November 20, 2004 We were talking about this at work the other day as the FedEx man arrived. I feel really dumb for never noticing it. I'm also the guy that has trouble seeing both the face and the candlesticks...And I call myself a graphic designer... Link to comment Share on other sites More sharing options...
slapshot Posted November 20, 2004 Share Posted November 20, 2004 I like putting cool negative shapes into my logos. I think it spawns a "Eureka!" moment with the viewer. Anyone can do a simple wordmark, but to put in a purposeful negative shape into it makes it seem more creative.Some logos I like with that style are the Saturn auto logo (took me a while to notice the Rings f Saturn ), FedEx and NBC. Back-to-Back Fatal Forty Champion 2015 & 2016 Link to comment Share on other sites More sharing options...
pcgd Posted November 20, 2004 Share Posted November 20, 2004 I like putting cool negative shapes into my logos. I think it spawns a "Eureka!" moment with the viewer. Anyone can do a simple wordmark, but to put in a purposeful negative shape into it makes it seem more creative.Some logos I like with that style are the Saturn auto logo (took me a while to notice the Rings f Saturn ), FedEx and NBC. I actually did that for a logo for the Highland Chamber of Commerce. I made an H that also formed 2 C's. And it also formed a road when it was a single color or faxed. They fax way too much around here. This was early in my employment, and its not my favorite, but the client loved it and that's all that mattered....I can't find it right now...someday I'll post it. Link to comment Share on other sites More sharing options...
gojetsgo Posted November 20, 2004 Share Posted November 20, 2004 I like putting cool negative shapes into my logos. I think it spawns a "Eureka!" moment with the viewer. Anyone can do a simple wordmark, but to put in a purposeful negative shape into it makes it seem more creative.Some logos I like with that style are the Saturn auto logo (took me a while to notice the Rings f Saturn ), FedEx and NBC. What is special about NBC? what don't I see? I look at it and think "peacock". Is there something more?Anxiously awaiting a new Eureka moment. Link to comment Share on other sites More sharing options...
ROCHitman Posted November 20, 2004 Share Posted November 20, 2004 FedEx is trying to play with your mind.SHip ! Owner of Kalamazoo Tech Kobras (Nat'l College Fant. Assc. Basketball, Football, and Hockey) 2006-07 NCFAB National Champions2006 NCFAF Midwest Conf. ChampionsRochester Patriots (Major League Hockey - AHL Fantasy League) 2005-06 Neilson Cup ChampsDetroit Black Panthers (Xtreme Hockey League) 2005-06 Yzerman Conference ChampsSheldon Motorsports (TRAC) - #20 Guinness Chevy & #21 UPS Chevy #44 Syracuse University ChevyCommissioner ofMLH (Major League Hockey, an AHL Fantasy League)TRAC (Team Racing Auto Circuit, NASCAR) Link to comment Share on other sites More sharing options...
DEAD! Posted November 20, 2004 Share Posted November 20, 2004 No, is where it's at. I saw, I came, I left. Link to comment Share on other sites More sharing options...
DarthMan Posted November 20, 2004 Share Posted November 20, 2004 thanks mings and swiss for pointing it out. it is pretty neat "We have nothing to fear except fear itself." Link to comment Share on other sites More sharing options...
pcgd Posted November 20, 2004 Share Posted November 20, 2004 No, is where it's at. DHL SUCKS! We've used them twice and they've screwed up both times. Once delivering something for a tradeshow to the kitchen without a signiture and the other time it was 2 days later than they said it would be. FedEx for me thanks. Link to comment Share on other sites More sharing options...
CDunn Posted November 20, 2004 Share Posted November 20, 2004 Good read. I wasn't sure if the arrow was intentional or not. But it still doesn't explain the spoon. Car logos can be tricky. I got the Saturn one right away. Earthlink has a similar look. Mercury is the stylized wings of Mercury, I think.Mazda is a hidden M.I think Mazda's old logo was a hidden M as well. The logo that had was a oval and at the bottom the oval came up and made a circle at the center of the oval. Anybody have any idea what I'm talking about? Link to comment Share on other sites More sharing options...
pcgd Posted November 20, 2004 Share Posted November 20, 2004 I like putting cool negative shapes into my logos. I think it spawns a "Eureka!" moment with the viewer. Anyone can do a simple wordmark, but to put in a purposeful negative shape into it makes it seem more creative.Some logos I like with that style are the Saturn auto logo (took me a while to notice the Rings f Saturn ), FedEx and NBC. What is special about NBC? what don't I see? I look at it and think "peacock". Is there something more?Anxiously awaiting a new Eureka moment. I think its the fact that those are all the same shape, and then the little triangle at the top changes it from, stupid looking flower to genius peacock. Link to comment Share on other sites More sharing options...
DEAD! Posted November 20, 2004 Share Posted November 20, 2004 Good read. I wasn't sure if the arrow was intentional or not. But it still doesn't explain the spoon. Car logos can be tricky. I got the Saturn one right away. Earthlink has a similar look. Mercury is the stylized wings of Mercury, I think. Mazda is a hidden M.I think Mazda's old logo was a hidden M as well. The logo that had was a oval and at the bottom the oval came up and made a circle at the center of the oval. Anybody have any idea what I'm talking about? I think you're referring to this one "The shape in symbolises the characteristics of wings, sun and the circle of light."As for the current one"Capturing the spirit of Mazda, the stylized "M" evokes an image of wings in flight and symbolises Etude's flight towards the futue. The "V" in the centre of the "M" spreads out like an opening fan, representing the creativity, vitality, flexibility and passion that is Mazda. The symbol as a whole expresses the sharp, solid feeling that Mazda will be seeking in all of its products. The dynamic circle symbolises our readiless to spread our wings as we enter the 21st century."http://www.fordmotorcompany.co.za/corporat...story/mazda.aspBy the way, pcgd, DHL really does suck. Heck they look cheap as well. I only threw it in there for the hell of it. I saw, I came, I left. Link to comment Share on other sites More sharing options...
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