Krona Posted December 8, 2008 Share Posted December 8, 2008 Columbus designer and soccer player Gabe Shultz has launched an initiative to change the logo of the 2008 Major League Soccer champions, the Columbus Crew. As one of the original ten teams that started the league in 1996, it has not changed its logo since its inception and Shultz thinks it's time. He has started a Facebook group with all the details. For those of you that prefer not to go into Facebook I have copied some of the images and text below. So, time for a change in crew?full article here:http://www.underconsideration.com/brandnew...ss_new_crew.phpdiscuss.... Link to comment Share on other sites More sharing options...
raysox Posted December 8, 2008 Share Posted December 8, 2008 I can't really decide which is better... @MichaelDanger19 | Dribbble Link to comment Share on other sites More sharing options...
eriqjaffe Posted December 8, 2008 Share Posted December 8, 2008 I agree that the old crest is pretty weak, this one's not much of an improvement. Looks very...I dunno...clip arty. Link to comment Share on other sites More sharing options...
Burmy Posted December 8, 2008 Share Posted December 8, 2008 I'm sorry...but the Crew have won an MLS Cup with their look now...So, it should be their badge for the forseeable future.Who's with me? Link to comment Share on other sites More sharing options...
logoman Posted December 8, 2008 Share Posted December 8, 2008 They do need to update their crest, but not to this. Link to comment Share on other sites More sharing options...
gordie_delini Posted December 8, 2008 Share Posted December 8, 2008 i'm actually working with that designer - here's my variation: Link to comment Share on other sites More sharing options...
raysox Posted December 8, 2008 Share Posted December 8, 2008 make that the primary! @MichaelDanger19 | Dribbble Link to comment Share on other sites More sharing options...
logoman Posted December 8, 2008 Share Posted December 8, 2008 That one looks better. I think the height of the original image was bugging me. And the font. Link to comment Share on other sites More sharing options...
McCall Posted December 8, 2008 Share Posted December 8, 2008 Columbus designer and soccer player Gabe Shultz has launched an initiative to change the logo of the 2008 Major League Soccer champions, the Columbus Crew. As one of the original ten teams that started the league in 1996, it has not changed its logo since its inception and Shultz thinks it's time. He has started a Facebook group with all the details. For those of you that prefer not to go into Facebook I have copied some of the images and text below. So, time for a change in crew?full article here:http://www.underconsideration.com/brandnew...ss_new_crew.phpdiscuss....I don't know. That font, coupled with the propaganda-esque picture of workers, kind of has a Soviet feel to it.Even without that, it doesn't seem like it'd be an improvement on the current logo. https://dribbble.com/MakaioCall Link to comment Share on other sites More sharing options...
-kj Posted December 8, 2008 Share Posted December 8, 2008 More yellow == MUCH better.I'd still like to see a "96" in the point. Buy some t-shirts and stuff at KJ Shop! KJ Branded | Behance portfolio POTD 2013-08-22 On 7/14/2012 at 2:20 AM, tajmccall said: When it comes to style, ya'll really should listen to Kev. Link to comment Share on other sites More sharing options...
Breakwood Posted December 8, 2008 Share Posted December 8, 2008 Horrible, just horrible! Move the team! Link to comment Share on other sites More sharing options...
Jigga Posted December 8, 2008 Share Posted December 8, 2008 Brian, are you guys married to that script? I don't think it works at all. I'm glad you ditched the beveling though. It usually makes things better, but it just make the lettering clunky. On January 16, 2013 at 3:49 PM, NJTank said: Btw this is old hat for Notre Dame. Knits Rockne made up George Tip's death bed speech. Link to comment Share on other sites More sharing options...
Krona Posted December 8, 2008 Author Share Posted December 8, 2008 I dont know if i like all three of the same guy. the first version isnt bad, since the back two are a bit faded out, but the length bothers me as well. i dont really care for any beefcake imagery at all. this was my concept from awhile back, with similar a idea for the font, but a gear/cog element i could never quite work out: Link to comment Share on other sites More sharing options...
logoman Posted December 8, 2008 Share Posted December 8, 2008 That one is very nice. Link to comment Share on other sites More sharing options...
BallWonk Posted December 8, 2008 Share Posted December 8, 2008 I know that people think the Crew crest looks clip-arty, but that's just because it's such an obvious artifact of its time. When it debuted, it did not look clip-arty, because clip-art didn't look like that. It was contemporary and lively. And the truth is that most European soccer badges look like artifacts of an older time, too, because like the Crew badge they are. While I do like the brighter yellow option in this thread, the current Crew crest has its charms. Personally, I think the chief charm of the Crew crest is that it combines portraits of Henry Rollins, Roland Gift from Fine Young Cannibals, and Robert De Niro, all in hard hats. How can you not love that? It's like the poster from a great movie that never got made, a heist movie involving punk metal and organized labor and the mob and the British third-wave ska scene. Kind of like a gritty, industrial "Ocean's 11," only they never made the movie but instead used leftover marketing stuff for a soccer team. Link to comment Share on other sites More sharing options...
Viola73 Posted December 9, 2008 Share Posted December 9, 2008 Columbus designer and soccer player Gabe Shultz has launched an initiative to change the logo of the 2008 Major League Soccer champions, the Columbus Crew. As one of the original ten teams that started the league in 1996, it has not changed its logo since its inception and Shultz thinks it's time. He has started a Facebook group with all the details. For those of you that prefer not to go into Facebook I have copied some of the images and text below. So, time for a change in crew?full article here:http://www.underconsideration.com/brandnew...ss_new_crew.phpdiscuss....I get the feeling that a bunch of genies are about to go to work on the Taj Mahal.It is an improvement on the original but the problem is that WHOLE concept doesn't work for CBus. CBus is the state capital and filled with fatcats, represenatives, and committee members, and Ohio State is the driving force behind the city. Labor is not a concept known to these people.This logo would be fine for cities like Pittsburgh, Cleveland, Chicago, and even in parts of Texas......but not CBus.I always thought they should keep the Crew name but make more reference to the namesake of the city...Christopher Columbus.CC sailed under the flag of Spain (actually Castile and Leon) so I say make this the vocal point of the design and add red to the mix of black and yellow, but make red and yellow the main colours.Now CBus has a replica of one of CC sailing ships so I say add a ship to the logo like Vasco Da Gama:http://en.wikipedia.org/wiki/Image:ClubDeR...VascoDaGama.svg Link to comment Share on other sites More sharing options...
chestnutz Posted December 9, 2008 Share Posted December 9, 2008 They definitely need a new logo, but not that. It's too long, not enough yellow, don't like the font, and I HATE how all of the guys are the same. Change it up some erikas | go birds | dribbble Link to comment Share on other sites More sharing options...
O_Town_Clown Posted December 9, 2008 Share Posted December 9, 2008 I think the concepts presented here are definite improvements over the current dreadful badge, but I highly recommend going in a completely different direction with this.I appreciate tradition as much as anyone else, but this logo was an abortion from the start. Sig by TalktoChuck Link to comment Share on other sites More sharing options...
ferrousoxide66 Posted December 9, 2008 Share Posted December 9, 2008 Reminds me of that old Steelers Huddle mascot. And I hated that guy.And beveling? Come on now. Link to comment Share on other sites More sharing options...
HeyDingis Posted December 9, 2008 Share Posted December 9, 2008 I understand that the current logo looks a little dated, but I don't see the point in replacing it with another logo that will look just as dated in 5-10 years. If they are going to change it, I'd rather they err toward timelessness. Link to comment Share on other sites More sharing options...
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