New Minnesota Wild Wordmarks

[AsM29]

The Minnesota Wild have gotten rid of their old wordmarks and replaced them with these...

[Delux247]

Seems like a blemish to an otherwise solid identity. Reminds me of the WNBA's old Detroit Shock.

[TopCat]

This is very unfortunate. And I hated their old one. Just get one that matches the Minnesota script or something. The Wild were doing so good introducing new elements to the identity until now.

[Brass]

Love them! The old wordmarks just struck me as too minor league. These look classy. Bravo, Minnesota.

[ThePreacher]

Although they're better than this monstrosity: , they're still not on par with this:

[aci]

It's a better match to the bear head logo than the original wordmark, so I'll call it a win. Like that they toned it down, and linked it to the logo with the stars.

[rtrich11]

The jagged lines made be think lightning bolts instead of "wild"ness.

[patsox]

I like it. The jagged lines bring to mind evergreen trees and the edges of the bear logo. Definitely better than the old wheat thins crap.

[STL FANATIC]

These are sharp. A solid upgrade.

[CJworks]

Really nice, it's an upgrade in my book. The jaggedy edges don't immediantely come off as lightning like others have said, but more like trees.

[Sodboy13]

So the wordmark gets updated to mimic the style of the unique jersey numbers the team has relegated to the road jerseys only for the past four seasons.

Really and truly, this team has no idea what in the hell it is doing.

[BrandMooreArt]

i like it. its an upgrade and they didnt go too far with the jaged edges. this easily could have come out like an 80s metal band logo, but they pulled it off well.

[ColeJ]

So the wordmark gets updated to mimic the style of the unique jersey numbers the team has relegated to the road jerseys only for the past four seasons.

Really and truly, this team has no idea what in the hell it is doing.

thank you!

[Puckguy14]

That patch is also gone from the road jerseys.

[Quillz]

I think it looks great and really ties into the rest of their very solid identity. Too bad they can't have a bit more history behind them, though.

[loogodude90]

Eh, downgrade IMO, lateral move at best. It actually hurts my eyes a little to look at it.

I think I would even prefer it if they just had "WILD" lettered in the same font but without the jagged edges. Slightly more boring, yes, but still looks way better and professional IMO.

[BBTV]

I think it looks great and really ties into the rest of their very solid identity. Too bad they can't have a bit more history behind them, though.

Solid identity? THey can't decide if they want to be modern or retro, so they try to do both simultaneously. Their identity is that they can't make up their mind. They're not as bad as some other offenders, but I'd stop before saying that they have even close to an idea of how to identify themselves.

All of their looks and their constituent elements are solid. Unfortunately, they just don't go together.

[Firefly]

Somehow it is better and worse.

Of course, this is hockey, how often will we have to see this astigmatism wordmark?

[Darth Danielus]

Although they're better than this monstrosity: , they're still not on par with this:

Agreed. But a massive upgrade nonetheless.

[Morgan33]

I think it looks great and really ties into the rest of their very solid identity. Too bad they can't have a bit more history behind them, though.

Solid identity? THey can't decide if they want to be modern or retro, so they try to do both simultaneously. Their identity is that they can't make up their mind. They're not as bad as some other offenders, but I'd stop before saying that they have even close to an idea of how to identify themselves.

All of their looks and their constituent elements are solid. Unfortunately, they just don't go together.

Very well put. The Wild used to have a great identity when they first arrived in the NHL. Their original home and road jerseys could easily stand among the best in the league. Now they have three different jersey designs, two of which are god awful. The wordmarks look fine but they need to ditch the fauxback stuff and use the full bear head logo as their primary. Its a great logo, no need to minimize it.