23 Logos with Hidden Messages

[tj4eck]

Most of these have been covered here but there were some new ones for me

http://theroxor.com/2009/10/22/23-brilliant-logos-with-hidden-messages

[loogodude90]

Of the logos on that site, that I have seen in real life, the messages in Toblerone and Vaio were unknown to me. Thanks for posting.

[CS85]

Cool article, but the linking article below it regarding inspiring offices may be yet more impressive a read.

[Hathaway Browne]

Impressive collection. Knew of FedEx's arrow and Toberlone's bear. Some of them are obvious (ie Baskin Robbins' 31 or Big Ten's 11) but I never realised Carrefour had opposing arrows.

[TopCat]

Never knew about the Sun one. The funny thing is, I've been staring at that logo for years trying to figure out what it was supposed to mean.

Elefont is my favorite of the bunch, so simple but so awesome.

[Swiss]

Good article!

I'm Swiss and here I found that Toblerone stuff!!!

Well... that made me proud of being Bernese.

[DEAD!]

I liked the concept behind the Eighty 20 logo... oh and Death to the Ball-In-Glove logo

[Quillz]

After all these years, I just now realized what was up with Sun's logo.

[gueman]

I never saw the W in the Northwest logo. I got that the little arrow pointed to the Northwest, but had to look hard to "see" the W. Sorta like the M in the expos logo.

[The Fixer]

I never saw the W in the Northwest logo. I got that the little arrow pointed to the Northwest, but had to look hard to "see" the W. Sorta like the M in the expos logo.

I still can;t see it. Can someone help me out?

[TrueYankee26]

I never saw the W in the Northwest logo. I got that the little arrow pointed to the Northwest, but had to look hard to "see" the W. Sorta like the M in the expos logo.

I still can;t see it. Can someone help me out?

the arrow pointing NW in the compass forms the W, negative space between the NW arrow and the N

[The Fixer]

I may possibly somewhat be able to see it....is it a whole W or missing the left line? so its WN instead of NW?

[Quillz]

This might help:

[The Fixer]

perfect. thank you! that is really cool but I didn't pick up on it at all...obviously

[Mac the Knife]

I actually thought what became the Washington Nationals should've done a variant of Northwest's "NW," using the same basic approach. Then I saw the 60's curly "W" at a press conference and realized that wasn't happening.

[Buster]

Great article. Many are old ones, but there's a few new ones for me.

Also, forgive me, but I noticed something else in the middle of this one too...

Not surprising since there was also a Mex restaurant called Chi Chi's.

[BlueSky]

Ah, the NW 'point' logo. Ref the above, I didn't realize there was a precedent for this style logo with NW:

Now, I always liked the 'nwa circle' version...

...except for how it was depicted on the right side of the tail. Yeah, yeah, I know it's a triangle so it still points NW but the placement in the upper right quadrant of the circle still suggests it's pointing northeast and that always bugged me. As is evident is this pic, they could have stayed with the logo on the one plane and just enlarged it into the "huge partial" style while keeping the NW and triangle in it. Note also the one-off plane in the pic has the full red tail while the others have the half-red.

Best of all, they could have stuck with their trademark look, the plain red tail:

[cameroncrazie07]

Wow had no idea of the arrow in the Fedex logo. The coolest one that I thought was the Northwest one.

[Viper]

So they include two sports logos (Brewers ball-in-glove and Whalers) but not the Minnesota Wild primary (animal head doubling as woodland scene)? Fail.

[Cujo]

So they include two sports logos (Brewers ball-in-glove and Whalers) but not the Minnesota Wild primary (animal head doubling as woodland scene)? Fail.

Or the Atlanta Falcons logo forming an "F", or the Houston Texans logo in the shape of a "T".