New Orleans Hornets Will Rebrand as Pelicans in Time for 2013-2014 NBA Season

[CJworks]

I'm actually really impressed with the way that turned out. The way the top of the wing interacts with the rest of the logo, serving as an underline for the wordmark is really nice. The typography is beautiful, though I wish they stayed along the lines of their older font's serifs.

Not bad.

[Conrad.]

Looks like they're focusing COMPLETELY on the city name. Weird. Decent wordmark though. I'll live with it.

[Audiodrama]

I actually don't hate this. Nice job, 'Cans.

[sportstar1212]

Wow. That looks awesome. Well done, New Orleans!

[Zachary15]

Sportscenter has been bashing the Pelicans name all day. I don't understand. I really like the nickname.

I like the logo. Like someone said, a lot of local flavor. Can't wait to see the unis.

[GriffinM6]

that's really nice. Can't wait to see the rest fo the identity.

[CDixonDesign]

Hmmm, wow. Not bad. Not bad at all!

[DL Watt]

To the fine citizens of Brooklyn and Oklahoma City.... New Orleans just showed you how its done!!

This is a beautiful identity for the Pelicans, awesome job!

[DEAD!]

That's pretty good... so far.

[The Golden One]

the video reveal got leaked, doh

http://t.co/0JvgOimy

[CDixonDesign]

That's pretty good... so far.

Agreed. Let's wait until the entire package is revealed, before passing complete judgement...

[shaydre1019]

Wow really impressed. Didn't like the bird by itself. By as a whole the primary logo looks great. Looks like we got another team focusing on the city opposed to the nickname.

I wonder what they'll b referred to as, the pels? The cans? The NOLAcans would sound kinda cool.

[CDixonDesign]

the video reveal got leaked, doh

http://t.co/0JvgOimy

Wow. Nice. A 4:00 after school video, about Pelicans.

Then a modern unveil of the logo.

[hugevolsfan]

Looks like they're focusing COMPLETELY on the city name. Weird. Decent wordmark though. I'll live with it.

I like this alot the red color they are using seems to have some purple in it which differentiates from the rest of the red teams.

Something about the top of the logo is bothering me just can't put my finger on it yet.

[BlackBolt3]

Wow, I might have to buy something of this set. Terrific!

[DC in Da House w/o a Doubt]

The primary is awesome! The way the top of the wings is the underline of New Orleans, the font of New Orleans looks good, the little Fleur di lis is good. I really like this.

[CDixonDesign]

The primary is awesome! The way the top of the wings is the underline of New Orleans, the font of New Orleans looks good, the little Fleur di lis is good. I really like this.

Funny what good principals of design can do.

[Zachary15]

I hope they go with that red/purple-ish color for their unis. Too many navy/blue jerseys in the association these days.

[shaydre1019]

I will say this though, I don't like the way they rendered the wings, they look bad and too round IMO kinda soft looking.

And that video reminds me of one I'd fall asleep to in history class or something. It's very boring until the last like 20 seconds

[Fifty8_Black O]

If I watch this countdown get all the way to zero and then have to watch that terrible video again I will be super bummed.