Big Ten to unveil new logo today at 12pm EST

[STL FANATIC]

as a probable future Big Ten student

I never hear people call themselves "Big East students" or "ACC students."

Really? That's certainly not the first I've heard of that phrase. Don't crucify me for this because I honestly don't know. Do those conferences place as much emphasis on being an academic conference over just being a sports conference as the Big Ten does? I obviously take great pride that I went to Illinois, but in a broader since I take great pride in the fact that I went to a Big Ten school, because if you knew nothing more than that, you could safely assume I got a quality education.

The Big Ten is not the Ivy League, but I certainly imagine people call themselves "Ivy League students".

[Waffles]

as a probable future Big Ten student

I never hear people call themselves "Big East students" or "ACC students."

Really? That's certainly not the first I've heard of that phrase. Don't crucify me for this because I honestly don't know. Do those conferences place as much emphasis on being an academic conference over just being a sports conference as the Big Ten does? I obviously take great pride that I went to Illinois, but in a broader since I take great pride in the fact that I went to a Big Ten school, because if you knew nothing more than that, you could safely assume I got a quality education.

The Big Ten is not the Ivy League, but I certainly imagine people call themselves "Ivy League students".

Not for long.

[DEAD!]

I don't mind the logo at all. It took me a while to figure out the 0 in the G, but those division names are awful.

[Mingjai]

as a probable future Big Ten student

I never hear people call themselves "Big East students" or "ACC students."

Really? That's certainly not the first I've heard of that phrase. Don't crucify me for this because I honestly don't know. Do those conferences place as much emphasis on being an academic conference over just being a sports conference as the Big Ten does? I obviously take great pride that I went to Illinois, but in a broader since I take great pride in the fact that I went to a Big Ten school, because if you knew nothing more than that, you could safely assume I got a quality education.

It is interesting--living in Minnesota and Chicago, I sometimes hear people refer to themselves as "Big Ten alums"--I sometimes say it myself as I went to Minnesota for grad school. It's the only conference besides the Ivy League that I've heard people make that reference (except perhaps the Pac 10...). I think it comes both from a desire to tap in to the Big Ten's academic credentials as well as making an Upper Midwest regional connection.

[OnWis97]

New BigTen Logo marks: 7 out of 10. They're not horrible, and they follow a clean, modern look that should be visually appealing on the field, court, etc.

New BigTen Trophies: 10 out of 10. The league shines here, honoring it's Legends and Leaders with several aptly named trophies. I posted it elsewhere, but the Griese-Brees Trophy is already a classic. Just say it out loud. LMAO.

New BigTen Divisional Names: 1 out of 10. They got a point only because these names are MARGINALLY better than East/West, which would be geographically incorrect. What happened to "stars" and "stripes?" Or "freedom" and "liberty?" There were about two hundred better names. This sucks.

BTW, why would they name the QB trophy after Brees? I can think of another active former Big Ten QB who has won as many Super Bowls as Griese and Brees combined.

Because nobody wins a Super Bowl while playing for their Big Ten school. Brees and Griese were bigger college stars than Brady.

I don't like the trophy names. They tried to hard to get all the schools well covered and naming them after two people seems strange. Either name them after one person or nobody.

[Mings]

New BigTen Logo marks: 7 out of 10. They're not horrible, and they follow a clean, modern look that should be visually appealing on the field, court, etc.

New BigTen Trophies: 10 out of 10. The league shines here, honoring it's Legends and Leaders with several aptly named trophies. I posted it elsewhere, but the Griese-Brees Trophy is already a classic. Just say it out loud. LMAO.

New BigTen Divisional Names: 1 out of 10. They got a point only because these names are MARGINALLY better than East/West, which would be geographically incorrect. What happened to "stars" and "stripes?" Or "freedom" and "liberty?" There were about two hundred better names. This sucks.

BTW, why would they name the QB trophy after Brees? I can think of another active former Big Ten QB who has won as many Super Bowls as Griese and Brees combined.

Because nobody wins a Super Bowl while playing for their Big Ten school. Brees and Griese were bigger college stars than Brady.

I don't like the trophy names. They tried to hard to get all the schools well covered and naming them after two people seems strange. Either name them after one person or nobody.

Purdue has had a pretty good line of QBs over the years, but the majority of them didn't shine in the Pros. See Orton, Kyle.

Thanks for the -6 points yesterday buddy.

[Mac the Knife]

The designer of the last logo gave them versions numbering up somewhere near 16. Should have used one of those.

does anyone have those?

I'd like to see what they look like

[JayJaxon]

That logo could have been much better. Oh well.

[jkrdevil]

New BigTen Logo marks: 7 out of 10. They're not horrible, and they follow a clean, modern look that should be visually appealing on the field, court, etc.

New BigTen Trophies: 10 out of 10. The league shines here, honoring it's Legends and Leaders with several aptly named trophies. I posted it elsewhere, but the Griese-Brees Trophy is already a classic. Just say it out loud. LMAO.

New BigTen Divisional Names: 1 out of 10. They got a point only because these names are MARGINALLY better than East/West, which would be geographically incorrect. What happened to "stars" and "stripes?" Or "freedom" and "liberty?" There were about two hundred better names. This sucks.

BTW, why would they name the QB trophy after Brees? I can think of another active former Big Ten QB who has won as many Super Bowls as Griese and Brees combined.

Because nobody wins a Super Bowl while playing for their Big Ten school. Brees and Griese were bigger college stars than Brady.

I don't like the trophy names. They tried to hard to get all the schools well covered and naming them after two people seems strange. Either name them after one person or nobody.

But let's be perfectly honest, if it weren't for their pro careers they wouldn't have a trophy named after them. If they even had average NFL careers probably no one remembers their college years. Bob Griese is on there IMO less for his accomplishments at Purdue (of which the causal fan doesn't even remember) and more for the fact that he is a Big 10 Alum in the Hall of Fame (the real one in Canton). Same thing with the contemporary on the trophy Brees, If Phillip Rivers ends up not holding out and Brees ends up a back-up in San Diego he isn't going to be honored by the B10.

That is the thing about college careers in retrospect you view them through the lens of their pro careers, because the pros is the top levels of football. So unless their college careers were particularly noteworthy (such as winning the Hiesman) the public only really remembers the college careers of guys who went on to have a decent pro career or were major bust in the pros.

[RyanMcD29]

as a probable future Big Ten student

I never hear people call themselves "Big East students" or "ACC students."

Really? That's certainly not the first I've heard of that phrase. Don't crucify me for this because I honestly don't know. Do those conferences place as much emphasis on being an academic conference over just being a sports conference as the Big Ten does? I obviously take great pride that I went to Illinois, but in a broader since I take great pride in the fact that I went to a Big Ten school, because if you knew nothing more than that, you could safely assume I got a quality education.

The Big Ten is not the Ivy League, but I certainly imagine people call themselves "Ivy League students".

Is this mainly a midwestern thing? My friend's at Penn State but I haven't heard him refer to himself as a "Big Ten student" and other than that, considering its the northeast I know probably quadruple the amount of Ivy Leaguers than Big Ten students (he's the only one), I haven't heard that one thrown around here.

That being said, I could see why people would refer to themselves as a Big Ten student considering it's the most academically prestigious BCS conference. The ACC's no slouch with academics either, though, considering they have Duke, UNC Chapel Hill, Georgia Tech, Virginia, Maryland, and they snatched up Boston College and Virginia Tech, all of which have really good academic reputations. I think the difference is, though, that the ACC's not in as much of a partnership as the Big Ten. I won't even try to defend the Big East here unless you count basketball schools like Notre Dame, Georgetown, and Villanova to offset schools like Louisville and Cincinnati

Oh, and the conference names? Horrible. It sounds like something out of "1984" or something. I mean I get you want to reflect on your history, tradition, and reputation as an academic leader, but you don't have to name your conferences like that. Just stick with geographical names or maybe even the old NHL route with old coaches or something

[STL FANATIC]

Armin Vit chimes in. He's not the end all and be all, but he usually has good reasons for things.

I think he says it better than I could.

http://www.underconsideration.com/brandnew/archives/ten_is_the_new_twelve.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ucllc%2Fbrandnew+%28Brand+New%29

...

It?s not that I?m the most perceptive or clever person in the world but, literally, the instant I saw the logo I read ?Big 10?. It wasn?t difficult or complicated. When you are within the context of collegiate sports, the word ?Big? is Gestaltingly followed by ?Ten.? The connection is immediate. And this logo achieves that by using a ?1? instead of an ?I? to create the visual bridge. For other people the visual puzzle is not so evident ? one of the comments I read somewhere asked ?why is there a 1 in the word big?? The solution here is simple, bold and clever. Perhaps not everyone?s cup of tea (or plastic cup of beer) but at least it?s a logo that demands consideration.

Where the identity feels more weak is in the full ?Big Ten? version of the logo. Once you have figured out the trick, it?s impossible not to read the above as ?Big 10 Ten.? In extended form, it loses some of its spunk and becomes more of a visual wall of impenetrable slab serifs. Not a bad thing in my book, but not entirely pleasing either.

...

[STL FANATIC]

The designer of the last logo gave them versions numbering up somewhere near 16. Should have used one of those.

does anyone have those?

I'd like to see what they look like

Are these the actual ones the original designer gave them? They're all brutal. As I mentioned before, that logo's not particularly great anyways. The hidden 11 is really cool, everything else is pretty meh. The other versions of the logo lose the cool factor because they hit you over the head with the "hidden" number. It's done in negative space, but in know way is it hidden from view. Totally forced.

[KDubK414]

I like the Big Ten's arrogance in anointing the Championship Game as the Ohio State/Michigan Big Ten/B10 Championship game already. When in all actuality it'll probably be Iowa/Nebraska v. Wisconsin/Ohio St. for the foreseeable future.

[The_Admiral]

I like that all these idiots are crapping themselves at the nightmarish prospect of Michigan and Ohio State playing TWICE IN THE SAME SEASON. You see, this great storied rivalry shouldn't be about winning a championship, it should be about Ohio State winning a forgettable game and then sitting around with their thumbs up their asses for about a month until it's time for them to be put in a bowl game they don't deserve because so many people are so eager to gtfo of Ohio for a weekend.

[omnivore]

http://www.underconsideration.com/brandnew/archives/ten_is_the_new_twelve.php

Brand New does a nice review on the logo from the non-sports fan perspective.

I guess someone already posted it. Oops.

[apeman33]

Ain't nothin' wrong with this....

My eyes struggle to read the fifth letter as an "E". The 2 is too curvy.

[IceCap]

[cjw]

I hate this. The Logo, the divisions, the division names - it's all awful.

Here's my attempt (which I, of course, think is better):

[apeman33]

I guess I have some questions:

Is the sixth-place team in that division still a "Leader?" Can you be the last Leader? The worst Leader? The bottom Leader? Hey, that's a pun!

Is the G shaped that way to make it easy to turn into a "6" someday?

Does anyone else have a problem seeing the "10" properly? To me, it looks like "B1G" and I can not make that "G" read as a "0" no matter how hard I try, My brain sees a "G" and, dammit, it's going to be a "G!"

If they can to go 12 teams and have a championship game, eschewing tradition there, why can't they tell Ohio State and Michigan to go themselves and move their game back to the last week of October so they don't end up playing two weeks in a row (other than the reasonable conclusion that Michigan won't be playing in that game for a few years)?

[whitedawg22]

This is dead on. The B10 version of the logo seems pretty good. The B10 TEN version is pretty stupid, because there's no need to hide a 10 in the first word when TEN is the second word.

Armin Vit chimes in. He's not the end all and be all, but he usually has good reasons for things.

I think he says it better than I could.

http://www.underconsideration.com/brandnew/archives/ten_is_the_new_twelve.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ucllc%2Fbrandnew+%28Brand+New%29

...

It?s not that I?m the most perceptive or clever person in the world but, literally, the instant I saw the logo I read ?Big 10?. It wasn?t difficult or complicated. When you are within the context of collegiate sports, the word ?Big? is Gestaltingly followed by ?Ten.? The connection is immediate. And this logo achieves that by using a ?1? instead of an ?I? to create the visual bridge. For other people the visual puzzle is not so evident ? one of the comments I read somewhere asked ?why is there a 1 in the word big?? The solution here is simple, bold and clever. Perhaps not everyone?s cup of tea (or plastic cup of beer) but at least it?s a logo that demands consideration.

Where the identity feels more weak is in the full ?Big Ten? version of the logo. Once you have figured out the trick, it?s impossible not to read the above as ?Big 10 Ten.? In extended form, it loses some of its spunk and becomes more of a visual wall of impenetrable slab serifs. Not a bad thing in my book, but not entirely pleasing either.

...