rams80 Posted December 15, 2010 Share Posted December 15, 2010 I guess I have some questions:Is the sixth-place team in that division still a "Leader?" Can you be the last Leader? The worst Leader? The bottom Leader? Hey, that's a pun! I guess it does take some Alpha Dog leadership to whore out a Conference home game to Washington DC for $3 million./Assuming Indiana will own last place for a while still. On 8/1/2010 at 4:01 PM, winters in buffalo said: You manage to balance agitation with just enough salient points to keep things interesting. Kind of a low-rent DG_Now. On 1/2/2011 at 9:07 PM, Sodboy13 said: Today, we are all otaku. "The city of Peoria was once the site of the largest distillery in the world and later became the site for mass production of penicillin. So it is safe to assume that present-day Peorians are descended from syphilitic boozehounds."-Stephen Colbert POTD: February 15, 2010, June 20, 2010 The Glorious Bloom State Penguins (NCFAF) 2014: 2-9, 2015: 7-5 (L Pineapple Bowl), 2016: 1-0 (NCFAB) 2014-15: 10-8, 2015-16: 14-5 (SMC Champs, L 1st Round February Frenzy) Link to comment Share on other sites More sharing options...
TxRangersFan Posted December 15, 2010 Share Posted December 15, 2010 This is dead on. The B10 version of the logo seems pretty good. The B10 TEN version is pretty stupid, because there's no need to hide a 10 in the first word when TEN is the second word.Armin Vit chimes in. He's not the end all and be all, but he usually has good reasons for things.I think he says it better than I could.http://www.underconsideration.com/brandnew/archives/ten_is_the_new_twelve.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ucllc%2Fbrandnew+%28Brand+New%29...It?s not that I?m the most perceptive or clever person in the world but, literally, the instant I saw the logo I read ?Big 10?. It wasn?t difficult or complicated. When you are within the context of collegiate sports, the word ?Big? is Gestaltingly followed by ?Ten.? The connection is immediate. And this logo achieves that by using a ?1? instead of an ?I? to create the visual bridge. For other people the visual puzzle is not so evident ? one of the comments I read somewhere asked ?why is there a 1 in the word big?? The solution here is simple, bold and clever. Perhaps not everyone?s cup of tea (or plastic cup of beer) but at least it?s a logo that demands consideration.Where the identity feels more weak is in the full ?Big Ten? version of the logo. Once you have figured out the trick, it?s impossible not to read the above as ?Big 10 Ten.? In extended form, it loses some of its spunk and becomes more of a visual wall of impenetrable slab serifs. Not a bad thing in my book, but not entirely pleasing either....EXACT same impression I had. May God bless you all and fill your hearts with faith, hope, and love! Link to comment Share on other sites More sharing options...
Spearhead Posted December 15, 2010 Share Posted December 15, 2010 An egg has been laid ...... and I just threw up in my mouth a lot. Link to comment Share on other sites More sharing options...
KCScout76 Posted December 15, 2010 Share Posted December 15, 2010 Logo is plain - boring. I think the division names are a bold move, time will tell if they are going to catch on. But I like boldness of trying something new. You never know, it might catch on.The BIG12TEN needed contact the small 12, I mean Big12 and swap names. Kansas City Scouts (CHL) Orr Cup Champions 2010, 2019, 2021 St. Joseph Pony Express (ULL) 2023 Champions Kansas City Cattle (CL) Link to comment Share on other sites More sharing options...
Markmansion Posted December 15, 2010 Share Posted December 15, 2010 They couldn't have just done something like this? Link to comment Share on other sites More sharing options...
SteveR Posted December 15, 2010 Share Posted December 15, 2010 Shouldn't Michigan be in the "Leaders" division? Link to comment Share on other sites More sharing options...
chakfu Posted December 15, 2010 Share Posted December 15, 2010 Just want to add, complaining about Michigan/OSU not being in the same division is like complaining about the Celtics and Lakers being in different divisions. Leave the divisions for instate/geographic rivalries; leave the possibility of a Michigan / Ohio State championship game as a rivalry game rematch. The idea of a cross-division yearly rivalry game was a creative and excellent solution, IMO.The division set up seems great; the names, of course, not so much. Link to comment Share on other sites More sharing options...
JQK Posted December 15, 2010 Share Posted December 15, 2010 They couldn't have just done something like this?No, because that looks awful... Stay Tuned Sports Podcast Link to comment Share on other sites More sharing options...
The_Admiral Posted December 15, 2010 Share Posted December 15, 2010 I don't like the cyan in the logo. It looks weird. But they probably had to use it because if they used anything that happened to be a team color of a school without using everyone's colors, people would flip. If it had been royal blue, you'd have stupid Ohio townies howling that this is biased and unacceptable and their humanity has been diminished by this disrespect. ♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫ Link to comment Share on other sites More sharing options...
STL FANATIC Posted December 15, 2010 Share Posted December 15, 2010 I don't like the cyan in the logo. It looks weird. But they probably had to use it because if they used anything that happened to be a team color of a school without using everyone's colors, people would flip. If it had been royal blue, you'd have stupid Ohio townies howling that this is biased and unacceptable and their humanity has been diminished by this disrespect.I think you nailed the reason.l I also think the CYAN looks good in the B1G logo because of the black it's paired with. On it's own the cyan is a little weak.My hope is that we won't actually see it like that all that often. It'll likely be white on courts/fields and hopefully in team colors in a number of other places. JUSTIN STRIEBEL | PORTFOLIO | RESUME | CONTACT Link to comment Share on other sites More sharing options...
Rambulance Posted December 15, 2010 Share Posted December 15, 2010 Heard an interview with Big10 commish Jim Delaney this morning on Chicago's 670AM. He said that the Leaders/Legends names were heavily scrutinized but in the "design community" the logo was VERY WELL RECEIVED. Link to comment Share on other sites More sharing options...
oldschoolvikings Posted December 15, 2010 Share Posted December 15, 2010 Shouldn't Michigan be in the "Leaders" division?Not recently http://dstewartpaint.blogspot.com/ Link to comment Share on other sites More sharing options...
devilray2k1 Posted December 15, 2010 Share Posted December 15, 2010 ...in the "design community" the logo was VERY WELL RECEIVED. that's a damn lie Link to comment Share on other sites More sharing options...
Cujo Posted December 15, 2010 Share Posted December 15, 2010 He said that the Leaders/Legends names were heavily scrutinizedAny word on if they'll switch to division names that DON'T COMPLETELY SUCK? Link to comment Share on other sites More sharing options...
rams80 Posted December 15, 2010 Share Posted December 15, 2010 Heard an interview with Big10 commish Jim Delaney this morning on Chicago's 670AM. He said that the Leaders/Legends names were heavily scrutinized but in the "design community" the logo was VERY WELL RECEIVED. What. On 8/1/2010 at 4:01 PM, winters in buffalo said: You manage to balance agitation with just enough salient points to keep things interesting. Kind of a low-rent DG_Now. On 1/2/2011 at 9:07 PM, Sodboy13 said: Today, we are all otaku. "The city of Peoria was once the site of the largest distillery in the world and later became the site for mass production of penicillin. So it is safe to assume that present-day Peorians are descended from syphilitic boozehounds."-Stephen Colbert POTD: February 15, 2010, June 20, 2010 The Glorious Bloom State Penguins (NCFAF) 2014: 2-9, 2015: 7-5 (L Pineapple Bowl), 2016: 1-0 (NCFAB) 2014-15: 10-8, 2015-16: 14-5 (SMC Champs, L 1st Round February Frenzy) Link to comment Share on other sites More sharing options...
Rambulance Posted December 15, 2010 Share Posted December 15, 2010 If anybody wants to give it a quick listen, here is the linkhttp://chicago.cbslocal.com/show/the-mully-and-hanley-show/#Hour 2, interview starts at the 22:00 minute mark. Link to comment Share on other sites More sharing options...
Rambulance Posted December 15, 2010 Share Posted December 15, 2010 I apologize, I must have mis-heard Commisioner Delany. He said that the logo was EXCEPTIONALLY well received. Link to comment Share on other sites More sharing options...
STL FANATIC Posted December 15, 2010 Share Posted December 15, 2010 I actually think he's right.Every designer I've heard from that doesn't frequent this board likes the logo. I'm one of them who loves it.It seems as if it has missed the mark with sports fans for some reason, though. And maybe the designers on here who don't like it are identifying more as a sports fan when judging it. I dunno, just thinking.I can say that I like it tremendously from both sides of the equation. JUSTIN STRIEBEL | PORTFOLIO | RESUME | CONTACT Link to comment Share on other sites More sharing options...
rams80 Posted December 15, 2010 Share Posted December 15, 2010 I actually think he's right.Every designer I've heard from that doesn't frequent this board likes the logo. I'm one of them who loves it.It seems as if it has missed the mark with sports fans for some reason, though. And maybe the designers on here who don't like it are identifying more as a sports fan when judging it. I dunno, just thinking.I can say that I like it tremendously from both sides of the equation.Then let it share the blue ribbon for design excellence with the new Gap logo and design something that isn't Avant-Garde Web 2.0 bullhooey that actually appeals to your target audience rather than your peers. On 8/1/2010 at 4:01 PM, winters in buffalo said: You manage to balance agitation with just enough salient points to keep things interesting. Kind of a low-rent DG_Now. On 1/2/2011 at 9:07 PM, Sodboy13 said: Today, we are all otaku. "The city of Peoria was once the site of the largest distillery in the world and later became the site for mass production of penicillin. So it is safe to assume that present-day Peorians are descended from syphilitic boozehounds."-Stephen Colbert POTD: February 15, 2010, June 20, 2010 The Glorious Bloom State Penguins (NCFAF) 2014: 2-9, 2015: 7-5 (L Pineapple Bowl), 2016: 1-0 (NCFAB) 2014-15: 10-8, 2015-16: 14-5 (SMC Champs, L 1st Round February Frenzy) Link to comment Share on other sites More sharing options...
BBTV Posted December 15, 2010 Share Posted December 15, 2010 Just so people know, it was Pentagram (http://pentagram.com/en/) who designed the logo. I see what they're trying to do, it's a nice visual play, with the Big also reading as a B-10 and all the variations that go along with it. The type is well done, it's Vitesse from Hoefler & Frere-Jones (www.typography.com) but it's wayyy too corporate and plain. This would be good for a company but not for a major athletic conference.I really just started checking this out today, and my first thought was that there should be a "B10" variation of the logo. I never even noticed what you pointed out. Now that I see it, I really think it's a bad idea, because it can't stand on it's own because of the G. All it does is make you wonder why there's a 1 in B1G. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.