machpost Posted December 13, 2010 Share Posted December 13, 2010 Holy , that's terrible! Link to comment Share on other sites More sharing options...
tron1013 Posted December 13, 2010 Share Posted December 13, 2010 LOGO FAIL!!!I went to Northwestern and am ashamed at this GARBAGE.Not only does the logo suck be we can't count to twelve!EPIC FAIL!!!But this logo leaves the door open for future expansion without having to do another re-branding.Can't wait for this headline: Indy Set For Showdown Between Leaders', Legends' Leaders Link to comment Share on other sites More sharing options...
LMU Posted December 13, 2010 Share Posted December 13, 2010 Logo: pretty good, actually.Division names: absolutely horrid. Reeks of new age self esteem education. I can see it now: Ohio State - Big Ten Leaders Champions! Link to comment Share on other sites More sharing options...
BigEd76 Posted December 13, 2010 Share Posted December 13, 2010 Which name goes with which group of teams? Link to comment Share on other sites More sharing options...
STL FANATIC Posted December 13, 2010 Share Posted December 13, 2010 The logos are really nice.The names are bad bad bad. JUSTIN STRIEBEL | PORTFOLIO | RESUME | CONTACT Link to comment Share on other sites More sharing options...
tron1013 Posted December 13, 2010 Share Posted December 13, 2010 Solid description: "Leaders and Legends are the names of conference rooms at an airport Marriott."http://twitter.com/edsbs Link to comment Share on other sites More sharing options...
Cujo Posted December 13, 2010 Share Posted December 13, 2010 No effort was put into the logo and the dvision names stink to high heaven. Can someone stamp this re-brand with an 'EPIC FAIL' pic already?? Link to comment Share on other sites More sharing options...
slapshot Posted December 13, 2010 Share Posted December 13, 2010 The more I look at it, the more it reads B10 TEN. Maybe the B10 will be used more often as a stand-alone icon. Back-to-Back Fatal Forty Champion 2015 & 2016 Link to comment Share on other sites More sharing options...
rams80 Posted December 13, 2010 Share Posted December 13, 2010 Which name goes with which group of teams?Legends: Nebraska, Iowa, Minnesota (LOL), Northwestern (LOL), Michigan, and Michigan StateLeaders: Ohio State, Penn State, Illinois (ROFL), Indiana (WTF), Wisconsin, and Purdue.Might as well be Division 1 and Division A with names as meaningful as those. On 8/1/2010 at 4:01 PM, winters in buffalo said: You manage to balance agitation with just enough salient points to keep things interesting. Kind of a low-rent DG_Now. On 1/2/2011 at 9:07 PM, Sodboy13 said: Today, we are all otaku. "The city of Peoria was once the site of the largest distillery in the world and later became the site for mass production of penicillin. So it is safe to assume that present-day Peorians are descended from syphilitic boozehounds."-Stephen Colbert POTD: February 15, 2010, June 20, 2010 The Glorious Bloom State Penguins (NCFAF) 2014: 2-9, 2015: 7-5 (L Pineapple Bowl), 2016: 1-0 (NCFAB) 2014-15: 10-8, 2015-16: 14-5 (SMC Champs, L 1st Round February Frenzy) Link to comment Share on other sites More sharing options...
rams80 Posted December 13, 2010 Share Posted December 13, 2010 The more I look at it, the more it reads B10 TEN. Maybe the B10 will be used more often as a stand-alone icon.According to the program, that's the case. The B10 in particular is going to be their "New Media" logo. On 8/1/2010 at 4:01 PM, winters in buffalo said: You manage to balance agitation with just enough salient points to keep things interesting. Kind of a low-rent DG_Now. On 1/2/2011 at 9:07 PM, Sodboy13 said: Today, we are all otaku. "The city of Peoria was once the site of the largest distillery in the world and later became the site for mass production of penicillin. So it is safe to assume that present-day Peorians are descended from syphilitic boozehounds."-Stephen Colbert POTD: February 15, 2010, June 20, 2010 The Glorious Bloom State Penguins (NCFAF) 2014: 2-9, 2015: 7-5 (L Pineapple Bowl), 2016: 1-0 (NCFAB) 2014-15: 10-8, 2015-16: 14-5 (SMC Champs, L 1st Round February Frenzy) Link to comment Share on other sites More sharing options...
CS85 Posted December 13, 2010 Share Posted December 13, 2010 Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
Seadragon76 Posted December 13, 2010 Share Posted December 13, 2010 Legends and Leaders?You know, for a bunch of smart schools, they sure dropped the ball on this one. This makes what the ACC did when they went to Atlantic and Coastal look like geniuses. Link to comment Share on other sites More sharing options...
BawlmerOreos Posted December 13, 2010 Share Posted December 13, 2010 Shocked how bad this is. It's as if they didn't even try. I never thought I'd ever be jealous of the Pac 10. Frank Creative Link to comment Share on other sites More sharing options...
PatriotX03 Posted December 13, 2010 Share Posted December 13, 2010 new logo with division names and teams Link to comment Share on other sites More sharing options...
gordie_delini Posted December 13, 2010 Share Posted December 13, 2010 Just so people know, it was Pentagram (http://pentagram.com/en/) who designed the logo. I see what they're trying to do, it's a nice visual play, with the Big also reading as a B-10 and all the variations that go along with it. The type is well done, it's Vitesse from Hoefler & Frere-Jones (www.typography.com) but it's wayyy too corporate and plain. This would be good for a company but not for a major athletic conference. Link to comment Share on other sites More sharing options...
rams80 Posted December 13, 2010 Share Posted December 13, 2010 /I want the address of the consulting firm they used to properly express my...displeasure.About Pentagram: Pentagram is a distinguished international design consultancy with offices in New York, London, Austin and Berlin. Founded in 1972, the firm has a unique multi-disciplinary approach: its 17 partners are generalists, and their practice is wide-ranging. At any one time, projects are likely to involve the design of identities, environmental graphics, exhibitions, products, packaging, publications, and digital applications. Recent sports related projects include graphic programs for the New York Jets, the FIFA World Cup, the Arizona Cardinals, and Princeton University.*Jaunty PossumDragon sticker goes here* On 8/1/2010 at 4:01 PM, winters in buffalo said: You manage to balance agitation with just enough salient points to keep things interesting. Kind of a low-rent DG_Now. On 1/2/2011 at 9:07 PM, Sodboy13 said: Today, we are all otaku. "The city of Peoria was once the site of the largest distillery in the world and later became the site for mass production of penicillin. So it is safe to assume that present-day Peorians are descended from syphilitic boozehounds."-Stephen Colbert POTD: February 15, 2010, June 20, 2010 The Glorious Bloom State Penguins (NCFAF) 2014: 2-9, 2015: 7-5 (L Pineapple Bowl), 2016: 1-0 (NCFAB) 2014-15: 10-8, 2015-16: 14-5 (SMC Champs, L 1st Round February Frenzy) Link to comment Share on other sites More sharing options...
OnWis97 Posted December 13, 2010 Share Posted December 13, 2010 Why in the world do they still call a division with twelve teams the Big Ten? Traditional or not, it sounds awfully stupid.I actually agree. No conference should use numbers anymore as teams keep on shuffling around...Why would they keep a name that is "traditional" when they on tradition any other change they get? This was a golden opportunity to name it the "Big Midwest" or something that will continue to ring true regardless of number of teams (or maybe not, considering they were considering Texas").As for......logo. Ugh. Not just uninspired, but stupid...The "B10" is not too impressive anyway, but particularly when the G = 0 is less than obvious.. The Big Ten logo with the "11" was very good. There were some concepts here working in the "12"...This is horrid....Divisions. Ugh. I already forgot which division Wisconsin is in (as well as their rivals). Just go Red and Blue...or A and B...(or cash and money). Legends and leaders? What? As someone mentioned, the ACC, in comparison, has nothing to feel bad about with "Atlantic" and "Coastal". It's overused, but accurate: Epic Fail. Disclaimer: If this comment is about an NBA uniform from 2017-2018 or later, do not constitute a lack of acknowledgement of the corporate logo to mean anything other than "the corporate logo is terrible and makes the uniform significantly worse." BADGERS TWINS VIKINGS TIMBERWOLVES WILD POTD (Shared) Link to comment Share on other sites More sharing options...
scarsofthumper Posted December 13, 2010 Share Posted December 13, 2010 Why in the world do they still call a division with twelve teams the Big Ten? Traditional or not, it sounds awfully stupid.What are they gonna call it, the Big 12? Link to comment Share on other sites More sharing options...
ESTONES6 Posted December 13, 2010 Share Posted December 13, 2010 Leaders and Legends? Awful. The logo? Pathetic. SAINT IGNATIUS WILDCATS | CLEVELAND BROWNS | CLEVELAND CAVALIERS | CLEVELAND INDIANS | THE OHIO STATE BUCKEYES Link to comment Share on other sites More sharing options...
Oso Posted December 13, 2010 Share Posted December 13, 2010 Legends and Leaders? Sounds like a damn fantasy football league..Fail. Link to comment Share on other sites More sharing options...
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