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NLL new logo


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I think we'll see a variation of the "3D" logo that was used in the 30th anniversary logo and, if memory serves, something similar was used when the NLL played exhibition games in Australia.

 

 

lg20151113-4160.jpg

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Here's the announcement on the league Web site, which has a surprisingly detailed breakdown of the new logo design.

 

Not what I expected, and it doesn't exactly scream "box lacrosse", but then again MLS's logo doesn't exactly scream "soccer" either and yet it's grown on me. Given the second-year commissioner's MLS background I'm not surprised they went the same route (complete with the custom-color option).

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Here are the nine team-colorized variants of the logo.

  • Top row: Rochester Knighthawks, Vancouver Stealth, Calgary Roughnecks
  • Middle row: Georgia Swarm, Buffalo Bandits, Toronto Rock
  • Bottom row: Saskatchewan Rush, Colorado Mammoth, New England Black Wolves

 

NLL.jpg

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This is abysmal. Terrible move for the league. In a sport where it is already relatively unknown, don't eliminate all elements of the sport from the logo. You're trying to grow the game, not treat it as a luxury brand or an automobile manufacturer that typically has the brand awareness. I love lacrosse but the NLL just makes me sad with all their decisions.

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On 12/18/2016 at 9:49 AM, nickp91 said:

the league's new logo, which features one prong of a silver star for each of the NLL's inaugural franchises in Philly, Baltimore, New Jersey and Washington.

 

. . . none of whom still exist.

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8 minutes ago, leopard88 said:

 

. . . none of whom still exist.

 

Well, Technically Philly is New England now (which is a crying shame) and Baltimore is Colorado but I do get what you mean; it's certainly not something they should be pointing out. 

26 minutes ago, Steve-O said:

This is abysmal. Terrible move for the league. In a sport where it is already relatively unknown, don't eliminate all elements of the sport from the logo. You're trying to grow the game, not treat it as a luxury brand or an automobile manufacturer that typically has the brand awareness. I love lacrosse but the NLL just makes me sad with all their decisions.

I feel the same way about the logo. Nothing about it says lacrosse. For someone who doesn't know about this league and sees this logo they will have no idea what it's for. 

 

 

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1 hour ago, mr.negative15 said:
1 hour ago, leopard88 said:

 

On 12/18/2016 at 9:49 AM, nickp91 said:

the league's new logo, which features one prong of a silver star for each of the NLL's inaugural franchises in Philly, Baltimore, New Jersey and Washington.

 

. . . none of whom still exist.

 

Well, Technically Philly is New England now (which is a crying shame)...

 

 

You're right about that!  The Philadelphia Wings had a great logo.

 

Image result for philadelphia nll

 

 

1 hour ago, mr.negative15 said:

 

...and Baltimore is Colorado but I do get what you mean; it's certainly not something they should be pointing out. 

 

 

1 hour ago, mr.negative15 said:
1 hour ago, Steve-O said:

This is abysmal. Terrible move for the league. In a sport where it is already relatively unknown, don't eliminate all elements of the sport from the logo. You're trying to grow the game, not treat it as a luxury brand or an automobile manufacturer that typically has the brand awareness. I love lacrosse but the NLL just makes me sad with all their decisions.

 

I feel the same way about the logo. Nothing about it says lacrosse. For someone who doesn't know about this league and sees this logo they will have no idea what it's for. 

 

I have no problem with the four-pointed star.  While I think the nod to the league's original four teams is good, I would like the new logo even if the star had no symbolism behind it.

 

The logo doesn't have to explicitly explain what sport it's from.  The old logo had a running lacrosse player, in a style obviously derivative of the NBA logo; yet it was amateurish and cheap-looking.  This new one is sleek and dignified; so I'd call it a huge upgrade.

And, again, explaining what sport it's from is a non-issue.  The new crest of the U.S. Soccer Federation has no soccer ball in it; and it looks very sharp, far superior to its cheesy predecessor which did goofily incorporate a flying soccer ball.  Likewise, this new NLL logo is clean and sharp; and it will look great on a hat or on a polo shirt.

But I don't like the fact that it comes only in colour variants that match the various teams' colours.  MLS does this, too.  The league's logo should have its own colour scheme.

The Major League Baseball logo is presented in team colours; but we all know that that logo possesses its own colour scheme.  The MLS and NLL logos don't have a primary colour scheme; and I think that that factor weakens what are otherwise good logos.
 

 

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1 hour ago, Ferdinand Cesarano said:

I have no problem with the four-pointed star.  While I think the nod to the league's original four teams is good, I would like the new logo even if the star had no symbolism behind it.

 

The logo doesn't have to explicitly explain what sport it's from.  The old logo had a running lacrosse player, in a style obviously derivative of the NBA logo; yet it was amateurish and cheap-looking.  This new one is sleek and dignified; so I'd call it a huge upgrade.

And, again, explaining what sport it's from is a non-issue.  The new crest of the U.S. Soccer Federation has no soccer ball in it; and it looks very sharp, far superior to its cheesy predecessor which did goofily incorporate a flying soccer ball.  Likewise, this new NLL logo is clean and sharp; and it will look great on a hat or on a polo shirt.

But I don't like the fact that it comes only in colour variants that match the various teams' colours.  MLS does this, too.  The league's logo should have its own colour scheme.

The Major League Baseball logo is presented in team colours; but we all know that that logo possesses its own colour scheme.  The MLS and NLL logos don't have a primary colour scheme; and I think that that factor weakens what are otherwise good logos.

 

I agree with everything you are saying, yet still I think my point remains. I know, I'm contradicting myself. Let me explain:

 

Being a very big lacrosse fan I am well aware of the standing of the NLL. If not continent-wide, at least locally in Toronto. I have to explain, on a fairly regular basis, what a "Toronto Rock" is. 

 

MLS, the other league who went this way, is well known. I think they can get away with it. 

 

I also dislike pointing to the 4 original teams because 2 are no longer active and the other 2 have relocated as well as; Of the 4 original teams on 2 of them played in the National Lacrosse League when that name was adopted. But I realize that is nit-picking. If they wanted to have the 4 point star as an element I would live with it. 

 

End of day, my only point is: this league isn't well known enough to do this. I'm not saying it needs to have a silhouette like it was before but there has to be some element to make you think "oh, this has something to do with lacrosse". 

 

Also, yes, The wings had a great logo! I hope that logo returns one day. 

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