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This image is going around LA Galaxy supporter circles and people think it's from the impending rebrand. Not sure where it originated from but what do y'all think?

 

I think it's a bit too similar to LAFC. I'd hate for it to look like LAFC came first and the Galaxy are some lower-division team that decided to copy them (no jokes about our recent records, pls).

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34 minutes ago, SuperNerdToTheRescue said:

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This image is going around LA Galaxy supporter circles and people think it's from the impending rebrand. Not sure where it originated from but what do y'all think?

 

I think it's a bit too similar to LAFC. I'd hate for it to look like LAFC came first and the Galaxy are some lower-division team that decided to copy them (no jokes about our recent records, pls).

I know its different but it somehow is giving me LA Wildcats from the XFL vibes
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6 hours ago, SuperNerdToTheRescue said:

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This image is going around LA Galaxy supporter circles and people think it's from the impending rebrand. Not sure where it originated from but what do y'all think?

 

I think it's a bit too similar to LAFC. I'd hate for it to look like LAFC came first and the Galaxy are some lower-division team that decided to copy them (no jokes about our recent records, pls).

If they rebrand they should go back towards their original logo instead of a simplistic design. 

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6 hours ago, SuperNerdToTheRescue said:

spacer.png 

This image is going around LA Galaxy supporter circles and people think it's from the impending rebrand. Not sure where it originated from but what do y'all think?

 

I think it's a bit too similar to LAFC. I'd hate for it to look like LAFC came first and the Galaxy are some lower-division team that decided to copy them (no jokes about our recent records, pls).


This would be one of the biggest downgrades we’ve seen. I hate the Galaxy, but they have a strong brand and crest. Changing it would be a mistake, but even more so to this. 
 

I hope this is simply an old concept that was leaked.

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I think a brand refresh is more likely than a full on rebrand for the LA Galaxy.

 

Here's what I'd do:

 

  • keep the name and blue/gold and probably also white.
  • add the fan beloved teal back into the official color palette - not necessarily on the logo itself.

 

logo-wise

  • empathize the "LA"
  • get rid or de-empathize the Quasar
  • get rid of the "arc" where "Galaxy" is written on it
  • use smaller stars depicting a starry night sky above the "LA" or alternatively use smaller stars to create the letters "LA" itself

 

 

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the LA logo kind of looks like it should be a fragrance brand. Which definitely fits the recent trend of athletics logo meets lifestyle brand that we've seen bigger clubs (attempt to) utilize.

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The Galaxy are kind of doomed if they go that route, because anything with a modern and hyper-prominent LA monogram is going to look like LAFC-lite. They need to embrace their Galaxyness. That doesn't mean being annoyingly 90s -- although they could do that, as a contrast to LAFC's dull modernity. Adding the teal to the navy and gold, as has been suggested here and has been proven to work well via recent years of LA Galaxy brand assets, is a no-brainer.

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Also that MLS all-star jersey is very odd. With the collar and the full-length stripes, it looks like they pulled the template from the golf or training range. And are the applications (besides the sponsor of course) iridescent?

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2 minutes ago, Digby said:

Also that MLS all-star jersey is very odd. With the collar and the full-length stripes, it looks like they pulled the template from the golf or training range. And are the applications (besides the sponsor of course) iridescent?

They just mailed it in and used the training jerseys with a different collar and copied a USL team. 

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On 8/1/2022 at 4:38 PM, SuperNerdToTheRescue said:

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This image is going around LA Galaxy supporter circles and people think it's from the impending rebrand. Not sure where it originated from but what do y'all think?

 

I think it's a bit too similar to LAFC. I'd hate for it to look like LAFC came first and the Galaxy are some lower-division team that decided to copy them (no jokes about our recent records, pls).

This is a negative-space logo that's like 80-90% of the way to being awesome but then they hit legibility issues and were like "oh well, send it anyway"

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