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Can the Buffaslug be saved?!


ebod39

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Here's my crack at trying to salvage what I think were good intentions by the Sabres and Reebok

to create an "iconic" logo. My first problem has always been the yellow, it should never have been yellow in the first place, and that's what gives it the "slug" feeling. Second is the ambiguous design of the facial features that make it look like a racoon wearing a viking helmet. (see also the Portland State Vikings logo). I am not in the camp of believing there needs to be a Sabre in the logo, I feel the secondary marks work very well. If there was to be Sabres, then let's just go back to a true update of the original logo, like what the Seahawks did.

I like the overall shape and feeling of motion, so I tried to keep that and simplify some of the accent

jagged areas to make them more purposeful, since they are very random on the Slug. I also defined the facial features, incorporsting a more prominent red eyeball. I also toned down the use of yellow, to just being the outline. It's more illustrative than I had planned, but I feel it's big improvement and a step in the right direction.

p.s.: I am showing it on a dark gray so it will stand off better, it's purely for visual enhancement and not a "team color"

sabresexperiment1.gif

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Its definately good work, but this is the thing you have to realize. The Slug is like preparing a beautiful gourmet steak dinner, you know, like the ones they serve in fancy restaruants that all the stars eat at, and serving it up on a dirty garbage can lid. No matter how much work you put into it, no matter how much you spend on high rate meats and other ingrediants, its still not going to be very appealing.

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Great update ebod!!

It looks a lot better than the current one for sure. I agree with everyone else though. You have updated the head of the buffalo which indeed needed work. I think the feeling is that the body fading in to a "point" is what gives it that "slug" look.

Maybe if the fade resembled a sabre, it would be more acceptable. (Not, that it's a great idea)... But it would make sense, or you can see what they were trying to accomplish. Maybe the logo would work if the whole body was brought back and it was more of a head shot. That's why the Broncos works so well, head and mane... period. No body or back.

Kent State did a great job with their logo update years ago, the head faded in to a lghtning bolt or "Golden Flash".

Creamer

Back on topic... Again, the update is great.

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Thanks for the comments so far. I do agree with the majority that the whole Slug fiasco has just left a bitter taste and no amount of finessing will make people warm to something they disike. This was merely an excercise to work in the confines of the "slug" first to see what would have happened had better design decisions been made during the process by RBK.

I will continue to create options for the Sabres based on this start and share them.

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Considering what you had to work with, it is a massive improvement. I even sorta like it.

It must feel like crap to be the Sabres front office. Not only have they seen countless concepts on the Internet that are far better than the slug, they can now see one that, essentially, IS the slug that they wanted all along, but is still miles and miles better.

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Of course, you must realize, how would that look on a white sweater? ... exactly.

As well as the Predators' does.

The Predators solve that problem by putting their logo over a navy blue triangle with silver trim. I'm not sure the Sabres could do the same thing and not include Sabres on the shape.
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The Buffaslug kind of reminds me of this:

PIT_175.gif

And I don't think anyone has ever complained about that logo having no legs.

--Roger "Time?" Clemente.

Well to start off, that logo represents a penguin for a team named the Penguins. That right there gets it points the Buffaslug doesn't get.

Also, this logo was just ment to represent the head/upper torso of the penguin, so the absence of legs doesn't matter. The Buffaslug conveys the image of a buffalo's entire body, but leavs off the legs and tail. So, IMO, the two logos are nothing alike.

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The Buffaslug kind of reminds me of this:

PIT_175.gif

And I don't think anyone has ever complained about that logo having no legs.

--Roger "Time?" Clemente.

Yeah, but no one embraced that logo quite like they did for the skating penguin.

In fact, the logo above is emblematic of Howard Baldwin's reign of error.

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The Buffaslug kind of reminds me of this:

PIT_175.gif

And I don't think anyone has ever complained about that logo having no legs.

--Roger "Time?" Clemente.

Well to start off, that logo represents a penguin for a team named the Penguins. That right there gets it points the Buffaslug doesn't get.

Also, this logo was just ment to represent the head/upper torso of the penguin, so the absence of legs doesn't matter. The Buffaslug conveys the image of a buffalo's entire body, but leavs off the legs and tail. So, IMO, the two logos are nothing alike.

I would tend to agree.

The worst part of the Slug for me is the arched sense of motion, as if the logo has a spinal deformity. The top part is more arched than the underbelly, suggesting that it's top-heavy or doubled over in pain. If it's supposed to be jumping over something, the momentum is going to carry it ass over teakettle straight into the mud.

The Penguins' logo is a tight design. Not my favorite, but a tight design. The Slug is just unbalanced to me, in large part because of the arching shape.

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