Go Red Sox! Posted December 30, 2014 Share Posted December 30, 2014 This is my rebrand of the San Jose Sharks. I never really liked the look of the current Sharks logos and word marks. Therefore I decided to not redesign the shark biting the hockey stick in two. The new shark is less cartoonish, patrolling around and looking for new prey in the form of teams. Also gone is the color black. I replaced it with a very dark, blueish teal – darker than the one the Sharks used in their early days. This color will be the primary color of the Sharks. Aqua is the new secondary color and shark gray has replaced the rather unpopular orange. The famous triangle is still present, indicating the Sharks are not just a team for the fans in San Jose, but for the entire Bay Area, San Francisco and Oakland, as well. Hope you like it! Current primary logo Before After Logo Chart Primary logo detail Secondary logo detail Secondary logo detail Secondary logo detail Word mark “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
PaperThin Posted December 30, 2014 Share Posted December 30, 2014 That's awesome. Love the new color scheme. Great job. Link to comment Share on other sites More sharing options...
Jake3roo Posted December 30, 2014 Share Posted December 30, 2014 WOW. Just WOW. Link to comment Share on other sites More sharing options...
BKarchitect Posted December 30, 2014 Share Posted December 30, 2014 Oh wow. That is awesome. Link to comment Share on other sites More sharing options...
MrRockyTop16 Posted December 30, 2014 Share Posted December 30, 2014 Yes!!! All credit goes to their respective creators (Veras and hawkfan89) Link to comment Share on other sites More sharing options...
Axe Posted December 30, 2014 Share Posted December 30, 2014 You must send these to their front office. Like NOW. Link to comment Share on other sites More sharing options...
jaker52 Posted December 30, 2014 Share Posted December 30, 2014 YES! I think a logo with just the SJ would help too. Add some unis also. These are literally perfect. MUNCHEN LOWEN (WAFA) GULF SHORES OSPREYS (IBL) Link to comment Share on other sites More sharing options...
Ward26 Posted December 30, 2014 Share Posted December 30, 2014 I love the colors you used. Big upgrade from their current logo, in my eyes. Link to comment Share on other sites More sharing options...
dgthree Posted December 30, 2014 Share Posted December 30, 2014 The two side fins (especially the shark's left fin) seem a little off to me; similarly, the top fin seems a little to narrow and curved.Another change, I would look into adding depth to the mouth area. Right now the teeth design makes the mouth area feel flat.I love the roundel font, but I am not a huge fan of the notches in the SJ part.Other than that, I love the design, the colors and the logo package. Link to comment Share on other sites More sharing options...
wildwing64 Posted December 30, 2014 Share Posted December 30, 2014 This logo set is fantastic. Although you could improve the primary by making either the shark bigger or the triangle smaller, and losing the SJ. As it is now the shark gets a bit lost in the triangle.A thing I don't like about their existing brand is the standalone shark, it doesn't work too well without the triangle. Your rendition on the other hand in strong enough to be the primary logo by itself.Love the colour scheme too, don't think anyone's tried that for the Sharks before. PotD: 24/08/2017 Link to comment Share on other sites More sharing options...
Whittier S Posted December 30, 2014 Share Posted December 30, 2014 Practically knocked it out of the park the first try, good job.I have a couple of issues with the primary logo. The tail reads really weird, I have to look at it a couple of times before I get that it's wrapping around the triangle. At first glance, it looks like the light-teal part is the end of the tail and then below it is some weird incongruous dark shape. Also, I think you should keep the SJ in the logo to fill the negative space, but with the angle of the letters, especially the J, being just slightly off from the angle of the triangle, it's a bit jarring. Link to comment Share on other sites More sharing options...
JMtexan09 Posted December 30, 2014 Share Posted December 30, 2014 Holy Smacker! These logos are a great upgrade set! You need to do the uniforms as well! This is what San Jose Sharks and NHL needed! Good going! FEAR THE FROG! LET'S GO TCU!! Link to comment Share on other sites More sharing options...
TylerG Posted December 30, 2014 Share Posted December 30, 2014 Wow. These are incredible. Planning on making uniforms for these? NHL Uniform Matchup Database --- TylerG's NHL Link to comment Share on other sites More sharing options...
Clintau24 Posted December 30, 2014 Share Posted December 30, 2014 Man those logos are gorgeous! Nicely done! "I believe in Auburn and love it!" Link to comment Share on other sites More sharing options...
BlackBolt3 Posted December 30, 2014 Share Posted December 30, 2014 I hate your creativity man, I really do.While I'm a fan of a hint of orange in the Sharks color scheme, this is outstanding. My one complaint is the outline of the wordmark is too thin. I would beef it up a slight bit, or just go monotone. But other than that, great job. Link to comment Share on other sites More sharing options...
Jake88 Posted December 30, 2014 Share Posted December 30, 2014 Wow. This is beautiful... Maybe some orange could be thrown in, but that could ruin it. I'd also rather see the fin logo in the roundel than the "SJ", it would be more interesting that way. Link to comment Share on other sites More sharing options...
T-ROY Posted December 30, 2014 Share Posted December 30, 2014 I agree with Jake. I would love to see how orange or even yellow could be incorporated in this logo. Great job! Link to comment Share on other sites More sharing options...
jaash23 Posted December 31, 2014 Share Posted December 31, 2014 WOW. Link to comment Share on other sites More sharing options...
Christian Legault Posted December 31, 2014 Share Posted December 31, 2014 Very sharp! Well done. Twitter: @lestoplegault - Email: Christiantlegault@gmail.com Blog: http://legaultdesigns.blogspot.ca/ Link to comment Share on other sites More sharing options...
FLA Panthers10 Posted December 31, 2014 Share Posted December 31, 2014 I love this amazing work but give the shark a white outline Link to comment Share on other sites More sharing options...
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