Bolt957 146 Posted February 22, 2013 Old:New:I'm still kind of iffy on the new logo. 0 Share this post Link to post Share on other sites
BelfourThibault 34 Posted February 23, 2013 I like the direction they went with the retro packaging for the reintroduction of the old flavors, but I think this is a definite upgrade over the previous heart monitor logo. 0 Share this post Link to post Share on other sites
pianoknight 1,535 Posted February 23, 2013 Disagree 100%. Major downgrade. The typeface on the new logo makes it look like a knock-off gas station brand. 2 Share this post Link to post Share on other sites
CS85 6,141 Posted February 23, 2013 Disagree 100%. Major downgrade. The typeface on the new logo makes it look like a knock-off gas station brand.Considering that doritos primary demographic are guys who stock up on swisher sweets, m&ms, arizona tea, and the aforementioned doritos on a 4x-a-week basis, I think they're onto something. 2 Share this post Link to post Share on other sites
Fox 65 Posted February 23, 2013 Not a fan. If it aint broke, don't fix it. The new typeface just doesn't scream "Doritos" to me like the old one did. 0 Share this post Link to post Share on other sites
habsfan1 1,644 Posted February 23, 2013 I think it's an upgrade. Not a huge one; just a slight one. 0 Share this post Link to post Share on other sites
Joshawaggie 141 Posted February 23, 2013 Not a fan. If it aint broke, don't fix it. The new typeface just doesn't scream "Doritos" to me like the old one did.That's because the old one was actually screaming at you. 0 Share this post Link to post Share on other sites
Fox 65 Posted February 23, 2013 Not a fan. If it aint broke, don't fix it. The new typeface just doesn't scream "Doritos" to me like the old one did.That's because the old one was actually screaming at you.I suppose I could have worded that better 0 Share this post Link to post Share on other sites
kajeet 34 Posted February 23, 2013 You know, I was just looking at bag of Doritos the other day and thinking how tired the 8 year look was starting to look. But compared to the new one it's not looking so bad now 0 Share this post Link to post Share on other sites
capn89 33 Posted February 25, 2013 Change; whenever it happens 90% of people say they don't like it, ten years later it changes again, they don't like that either and say how much more superior the previous design was. Ultimately, we all grow old, all die, and another generation swoons over the designs of their time. It's a nostalgic value, people don't like change. As for the shown, I don't like the bag itself but the new logo serves it's purpose and the D/Dorito is a nice element. 2 Share this post Link to post Share on other sites
EddieJ1984 554 Posted February 25, 2013 I was thinking whether they were going to change dorito's soon, since tostito's got new packaging.I wonder if lay's is next. Really the thing I don't like is the traingle looks forced, looked better before. 0 Share this post Link to post Share on other sites
CS85 6,141 Posted February 25, 2013 so 90'sI'd say it's more Raven than 90's. 1 Share this post Link to post Share on other sites
St Louis Cardinals 146 Posted February 25, 2013 what the hell. why are they selling ranch dipped hot wings flavored chips? 0 Share this post Link to post Share on other sites
Claystation360 167 Posted February 25, 2013 It's not bad, still nothing beats the classic retro branding & packaging. 0 Share this post Link to post Share on other sites
Cujo 2,531 Posted February 25, 2013 Not sure why Doriots waited two weeks after the Super Bowl to unveil it. Wou'd think the ideal time to show off their new look be the biggest advertising day of the year. 0 Share this post Link to post Share on other sites
vmd9 96 Posted February 25, 2013 I honestly think it's an upgrade mainly because I've never liked the old logo. Seemed like a look more fitting for an energy drink. 0 Share this post Link to post Share on other sites
Sodboy13 3,173 Posted February 25, 2013 what the hell. why are they selling ranch dipped hot wings flavored chips?Because people get high. 2 Share this post Link to post Share on other sites
STL FANATIC 108 Posted February 25, 2013 I didn't know it until just now, but apparently the rest of the world has had this logo until the change.I like this logo. This is probably the only good Doritos logo I've ever seen.I love the logo of and packing of the 90s because it's what I remember first as a kid, but it's not very good. (Actually, I do think the packaging with the see-thru window was great, but probably expensive and not eco-friendly or something.)So conclusion, Doritos has never looked very good as a brand and still doesn't, but I might feel differently if they always used that logo above.In second conclusion, I still love Doritos. You probably know this already as you can likely smell my breath when I eat them. Where ever you are. 0 Share this post Link to post Share on other sites
the admiral 12,970 Posted February 25, 2013 Not sure why Doriots waited two weeks after the Super Bowl to unveil it.Doriots was busy finalizing their deal to be the official snack food of the Vancouver Canucks.STL Fanatic, do you like the Sweet Spicy Chili Doritos? It's the only kind I like. They're addictive. They also smell vaguely of chlorine. 0 Share this post Link to post Share on other sites