BrianLion Posted July 9, 2014 Share Posted July 9, 2014 How about the Enterprise? Miami is a vector of capitalism, particularly the illegal kind. Too bad people would just make Star Trek jokes.I'm going to say no to your stick of Fruit Stripe gum up there. I'd prefer to have some tropical/pastel green and yellow involved.Sponsorship would be a breeze...We'll pick you up! (and then likely let you down, since we're an expansion franchise...) Link to comment Share on other sites More sharing options...
GFB Posted July 9, 2014 Share Posted July 9, 2014 How about the Enterprise? Miami is a vector of capitalism, particularly the illegal kind. Too bad people would just make Star Trek jokes.Galaxy vs. Enterprise games would be especially bad. Link to comment Share on other sites More sharing options...
Soarindude Posted July 9, 2014 Share Posted July 9, 2014 Miami Enterprise? I'm not sure A fanbase would be on board with that. I've heard a lot better names than that, no offense. The space affiliation of the name too would be lame. I would go with "Port Miami", personally. Then go with an aquatic theme.Also, I cannot see the branding being only focused on the Hispanic community. Chivas failed to target a specific culture, and I don't see Miami (a city that entirely failed to produce a succesful MLS franchise not to long ago) take a similar route.Miami needs to connect with their Hispanic community, but only branding towards them is silly. It'll only come across as pseudo. Build a strong identity, sign Latino players marketable to the community, and build from there. But don't only focus on one dynamic. Link to comment Share on other sites More sharing options...
GFB Posted July 9, 2014 Share Posted July 9, 2014 Miami Enterprise? I'm not sure A fanbase would be on board with that. I've heard a lot better names than that, no offense. The space affiliation of the name too would be lame. I would go with "Port Miami", personally. Then go with an aquatic theme.Also, I cannot see the branding being only focused on the Hispanic community. Chivas failed to target a specific culture, and I don't see Miami (a city that entirely failed to produce a succesful MLS franchise not to long ago) take a similar route.Miami needs to connect with their Hispanic community, but only branding towards them is silly. It'll only come across as pseudo. Build a strong identity, sign Latino players marketable to the community, and build from there. But don't only focus on one dynamic."Port Miami" is asking for Cuban-refugee jokes. Not sure if that's the Hispanic connection Beckham wants to make. Link to comment Share on other sites More sharing options...
Red Wolf Posted July 9, 2014 Share Posted July 9, 2014 By letting it develop organically over time, you get a more creative nickname. You also get one freed from commercial and marketing considerations, which is a major plus.Maybe on rare occasions you get something interesting.. It seems to me that most "organic" nicknames tend to end up just being colors or whatever the team wears (true both in soccer and really old American teams). Liverpool are the Reds. Inter Milan are Nerrazzurri (Black and Blues). Hull City are the Tigers because they wear orange and black stripes. The Arizona Cardinals were named after the color of their uniforms rather than the bird. Cincinnati Reds, Boston Red Sox, and Chicago White Sox, etc.All that said, going with something like _______ FC doesn't really bother me. It would be better than Wiz, Burn, Impact or Crew. But there are plenty of non-organic MLS names that are great like Sounders, Timbers or Whitecaps, Link to comment Share on other sites More sharing options...
Leviathan Posted July 9, 2014 Share Posted July 9, 2014 Bayern Miami FC United Link to comment Share on other sites More sharing options...
Needschat Posted July 9, 2014 Share Posted July 9, 2014 How about the Enterprise? Miami is a vector of capitalism, particularly the illegal kind. Too bad people would just make Star Trek jokes.I'm going to say no to your stick of Fruit Stripe gum up there. I'd prefer to have some tropical/pastel green and yellow involved.Enterprise would be better for a Brooklyn based team http://www.baseballchronology.com/Baseball/Leagues/NABBP/Clubs/Brooklyn-Enterprise.asp Oh what could have been.... Link to comment Share on other sites More sharing options...
Soarindude Posted July 9, 2014 Share Posted July 9, 2014 Miami Enterprise? I'm not sure A fanbase would be on board with that. I've heard a lot better names than that, no offense. The space affiliation of the name too would be lame. I would go with "Port Miami", personally. Then go with an aquatic theme.Also, I cannot see the branding being only focused on the Hispanic community. Chivas failed to target a specific culture, and I don't see Miami (a city that entirely failed to produce a succesful MLS franchise not to long ago) take a similar route.Miami needs to connect with their Hispanic community, but only branding towards them is silly. It'll only come across as pseudo. Build a strong identity, sign Latino players marketable to the community, and build from there. But don't only focus on one dynamic. "Port Miami" is asking for Cuban-refugee jokes. Not sure if that's the Hispanic connection Beckham wants to make. That's a stretch. Link to comment Share on other sites More sharing options...
guest23 Posted July 9, 2014 Share Posted July 9, 2014 Miami Enterprise? I'm not sure A fanbase would be on board with that. I've heard a lot better names than that, no offense. The space affiliation of the name too would be lame. I would go with "Port Miami", personally. Then go with an aquatic theme.Also, I cannot see the branding being only focused on the Hispanic community. Chivas failed to target a specific culture, and I don't see Miami (a city that entirely failed to produce a succesful MLS franchise not to long ago) take a similar route.Miami needs to connect with their Hispanic community, but only branding towards them is silly. It'll only come across as pseudo. Build a strong identity, sign Latino players marketable to the community, and build from there. But don't only focus on one dynamic. "Port Miami" is asking for Cuban-refugee jokes. Not sure if that's the Hispanic connection Beckham wants to make. That's a stretch.Real Miami Castros FC United Link to comment Share on other sites More sharing options...
Brian in Boston Posted July 9, 2014 Author Share Posted July 9, 2014 By letting it develop organically over time, you get a more creative nickname. You also get one freed from commercial and marketing considerations, which is a major plus.An organically-developing nickname can be more creative, but it is by no means a certainty.After all, there's nothing particularly creative about dubbing a team founded by workers from the Royal Arsenal the "Gunners"... a team founded by members of the Villa Cross Chapel the "Villans"... a team founded as a youth side from St. Mary's Church as the "Saints"... a team officially named Tottenham Hotspur FC as the "Spurs"... a team from a city traditionally known as a center of the pottery industry as the "Potters"... a team founded by employees of the Thames Ironworks, therefore sporting a crest prominently featuring ironworking rivet hammers, as the "Hammers"... a team traditionally outfitted in red uniforms as the "Reds" or "Red Devils"... a team traditionally outfitted in some shade of blue as the "Blues" or "Sky Blues"... a team traditionally outfitted in predominantly claret uniforms as the "Clarets"... a team traditionally outfitted in amber and black stripes as the "Tigers".For every club sporting a more exotic nickname - a "Toffees", "Magpies", "Black Cats", or "Baggies" - that has arisen organically amongst players or supporters that were inspired by more obscure local lore and/or urban myth, there's an organic nickname that is as blandly uninspired as anything a modern team owner and a high-priced branding consultant could churn out. Link to comment Share on other sites More sharing options...
MichiganPackers Posted July 9, 2014 Share Posted July 9, 2014 Miami Vice is as solid a name as the Colorado Rockies, Texas Rangers, or the Chicago Fire. Link to comment Share on other sites More sharing options...
Panthers Posted July 9, 2014 Share Posted July 9, 2014 Miami BaysMiami SurfMiami ApolloMiami RocketsMiami BlazeMiami ViceMiami AtlanticAnything would be better than those stupid, generic names like FC and United that really represent nothing and no one and are a severely lame attempt to brand after European clubs. Link to comment Share on other sites More sharing options...
-kj Posted July 9, 2014 Share Posted July 9, 2014 Shut up, Meg. Buy some t-shirts and stuff at KJ Shop! KJ Branded | Behance portfolio  POTD 2013-08-22 On 7/14/2012 at 2:20 AM, tajmccall said: When it comes to style, ya'll really should listen to Kev. Link to comment Share on other sites More sharing options...
AceHawk447 Posted July 11, 2014 Share Posted July 11, 2014 Regarding "Port," that can also suggest part of a likely Miami color scheme. A deep wine and a bright, bold magenta (or hot pink), maybe? Link to comment Share on other sites More sharing options...
MJWalker45 Posted July 11, 2014 Share Posted July 11, 2014 Seeing the issues they've had with the Port Authority, Port Miami probably won't happen. Â Â Link to comment Share on other sites More sharing options...
Panthers Posted July 11, 2014 Share Posted July 11, 2014 sigh……Port of Miami FC Link to comment Share on other sites More sharing options...
wonderbread Posted July 11, 2014 Share Posted July 11, 2014 Shut up meg Link to comment Share on other sites More sharing options...
Jvelleu Posted October 25, 2014 Share Posted October 25, 2014 Really interesting proposal by Diego Guevarahttp://diegoguevara.com/blog/2014/10/07/latest-project-miami-mls-team-2/Definitely worth looking through the entire thing. Link to comment Share on other sites More sharing options...
jrodsep Posted October 25, 2014 Share Posted October 25, 2014 At first I thought that the logo/roundel was under colored but after seeing the logo in different applications, specially the kits, I was was sold. I would have wanted maybe a little bit of orange but I looks great as it is. Great job, Miami and/or MLS should hire Diego for any branding project. Link to comment Share on other sites More sharing options...
Gothamite Posted October 25, 2014 Share Posted October 25, 2014 Yeah, that is nice. Not sure how I feel about another double-blue team, but the overall design is gorgeous. The team name? Good inspiration, but too closely a lift from Milan. I know "Miami International" is an airport, but perhaps "International Miami" could work. I really love the transparent (or background-less) logo. There's something very "neon sign" about it. Moreover, if I was with the Southern Legion, I'd give Guevara a call immediately. It's a little too Michigan State as he has it now, but with minor alternations to the helmet they'd have a fantastic look for their Supporters Group. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
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