IceCap Posted August 4, 2015 Share Posted August 4, 2015 Keep the discussion focused on PSU's branding. This isn't the place to have a flame war about which university is "better" or "worse." PotD 26/2/12 1/7/15 2020 BASS Spin the Wheel, Make the Deal Regular Season Champion 2021 BASS NFL Pick'em Regular Season Champion Link to comment Share on other sites More sharing options...
cubsfan2015 Posted August 4, 2015 Share Posted August 4, 2015 I think the cougar is counfused.Looks like an insurance company now, at least to my eyes. The font and the shield shape probably do that.Man,PennState should had been an insurance company because of that.Also,you ripped off Allstate's motto.That's the joke, bud!Anyway, I think the thing that's bugging me is that the lion doesn't have pupils.Yea,it looks scary as . Link to comment Share on other sites More sharing options...
sportzfan Posted August 4, 2015 Share Posted August 4, 2015 It reminds me of the giant jaguar statue that comes alive in the Disney cartoon "El Dorado" Link to comment Share on other sites More sharing options...
BroadSt_Bully Posted August 5, 2015 Share Posted August 5, 2015 My 30-minute concept sketch. What should've been... Link to comment Share on other sites More sharing options...
TheRicSlick Posted August 5, 2015 Share Posted August 5, 2015 My 30-minute concept sketch. What should've been...It's better... But still not good.The lack of pupils is bothering me. Link to comment Share on other sites More sharing options...
Midway Posted August 5, 2015 Share Posted August 5, 2015 If it's based on the statue there is no precedent for pupils. Link to comment Share on other sites More sharing options...
BroadSt_Bully Posted August 5, 2015 Share Posted August 5, 2015 If it's based on the statue there is no precedent for pupils.Correct. No pupils on the Lion Shrine. Link to comment Share on other sites More sharing options...
sportzfan Posted August 5, 2015 Share Posted August 5, 2015 It reminds me of the giant jaguar statue that comes alive in the Disney cartoon "El Dorado" Link to comment Share on other sites More sharing options...
Coast2CoastAM2006 Posted August 5, 2015 Share Posted August 5, 2015 I finally figured out what this reminds me of. It's like the logo they unveiled in the early 2000's that they tried hard to push. This will probably last just as long. i kinda like that logo. when did they stop using it? Spoilers! Link to comment Share on other sites More sharing options...
Dynasty Posted August 5, 2015 Share Posted August 5, 2015 It's a ghost bear! Link to comment Share on other sites More sharing options...
BrianLion Posted August 5, 2015 Share Posted August 5, 2015 The Lion does look like he's surprised. I envision him saying "We Are?" Link to comment Share on other sites More sharing options...
Buster Posted August 5, 2015 Share Posted August 5, 2015 My 30-minute concept sketch. What should've been...My 30-minute concept sketch. What should've been... Link to comment Share on other sites More sharing options...
An_SEC_Cheerleader Posted August 5, 2015 Share Posted August 5, 2015 My 30-minute concept sketch. What should've been...It's definitely better, but it screams "warm and cuddly teddy bear" to me. **IT'S A SOUTHERN THING, LOVE...** Link to comment Share on other sites More sharing options...
BroadSt_Bully Posted August 6, 2015 Share Posted August 6, 2015 Refined the text so that the wordmark matches the lettering on the Pollock Gates. Link to comment Share on other sites More sharing options...
Sykotyk Posted August 6, 2015 Share Posted August 6, 2015 The lion looks stoned to me.Huge downgrade. The academic logo/wordmark/letterhead shouldn't be cartoonish. Link to comment Share on other sites More sharing options...
MDGP Posted August 6, 2015 Share Posted August 6, 2015 Refined the text so that the wordmark matches the lettering on the Pollock Gates.(Image deleted)I love this redesign, BroadSt. This would've been a perfect modernization of the previous logo. I love the font on the Pollock gates, and they'd be prefect for a modernization while still feeling classic.I'm really not liking whoever is in charge of creative for the University. First the stupid "Penn State Lives Here" campaign, now the bad academic logo. Hopefully whoever does creative for academics doesn't get involved with sports branding. I've got a dribbble, check it out if you like my stuff; alternatively, if you hate my stuff, send it to your enemies to punish their insolence! Link to comment Share on other sites More sharing options...
2001mark Posted August 6, 2015 Share Posted August 6, 2015 It's a ghost bear! @2001mark Link to comment Share on other sites More sharing options...
CLEstones Posted August 6, 2015 Share Posted August 6, 2015 Just a few things... I really like that it is inspired by the statue on campus. However, I think the blue should have been closer to the navy shade to match their athletics - I hate when school colors and athletic colors don't match. The light blue shade should be changed to either gray or black, as gray/black are kind of the unofficial 3rd color for Penn State.The font seems pretty uninspired. It looks too much like an insurance or bank logo. My other pet peeve is when corporate branding/logos use lower case letters (FedEx, McDonald's... those are different. But organizations that are supposed to be regal, sophisticated, upper class, etc... I hate lower case letters). I would have much rather seen "small capitals" for the entire logo/wordmark.I also would have liked to see the lion head in a keystone shape. Yes, it may be cliche but I think it would have tied the logo to Pennsylvania better. After all... it is the State school. Link to comment Share on other sites More sharing options...
hawk36 Posted August 6, 2015 Share Posted August 6, 2015 Wasn't sure on where to post this but here is but here is the new Penn State academic logo that was just unveiled:The old logo for reference:This is a joke, right? This can't be a real final logo. That would be embarrassing. Design Hovie Studios Link to comment Share on other sites More sharing options...
Lights Out Posted August 6, 2015 Share Posted August 6, 2015 I finally figured out what this reminds me of.It's like the logo they unveiled in the early 2000's that they tried hard to push. This will probably last just as long.I still think that's a lot better than this:The "classic" Penn State logo with the swooshes and that chunky font looks like the logo of a credit union from the 1970s. POTD: 2/4/12 3/4/12 Link to comment Share on other sites More sharing options...
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