EddieJ1984

JCPenney has new logo and other new logo

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Spoiler

 

JCPenney is now using this as their logo.

boT5bZM.png

 

 

But also on a test store in Texas they have this as the sign now.

742PT3XL7VH7XIWZRYLUTRXAPI.JPG

 

But nowhere on the site or weekly ads does this script logo appear.

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5 hours ago, EddieJ1984 said:
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JCPenney is now using this as their logo.

boT5bZM.png

 

 

But also on a test store in Texas they have this as the sign now.

742PT3XL7VH7XIWZRYLUTRXAPI.JPG

 

But nowhere on the site or weekly ads does this script logo appear.

 

Embrace the Penney's script, for the love of God.

 

 

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Seems like a lot of graphical posturing for a company that's slowly circling the drain.  As much nostalgia as I have for classic brands like JCP, they're really struggling to stay relevant and avoid bankruptcy. 

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For brands that are circling the drain, nostalgia is all they have.  Loyal shoppers to their stores are literally dying off, but their children, now grown, will remember vaguely names like JCPenney and maybe positive memories of shopping with parents or what-have-you. 

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The script logo is the best option. 

 

 

Their old logo, which they abandoned after like six minutes, was the birth child of everything wrong with the way branding agencies operate. 

 

JCPenney-Logo-Font.jpg

 

that logo is a turd placed on top of barf. 

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26 minutes ago, McCarthy said:

The script logo is the best option. 

 

 

Their old logo, which they abandoned after like six minutes, was the birth child of everything wrong with the way branding agencies operate. 

 

JCPenney-Logo-Font.jpg

 

that logo is a turd place on top of barf. 

 

BUT IT LOOKS LIKE THE AMERICAN FLEEYAGGG AN WHATS MORE AMIERCAN THAN SHOPING

 

ALSO ITS LOWERCASE LIKE THE OTHER STUF

 

$13000000 PLEASE

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742PT3XL7VH7XIWZRYLUTRXAPI.JPG

 

This is beautiful. It looks like it's directly from a mall in the 80s. 

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On 11/1/2019 at 4:22 PM, Ark said:

This is beautiful. It looks like it's directly from a mall in the 80s. 

 

From a branding perspective, I'd argue that's a huge problem.

 

Aesthetically, the script is beautiful, but if it doesn't bridge the gap towards young shoppers (it doesn't), it will only serve to look nice on news sites when they announce the company is shutting down.

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Funny the script reads "Penny's" although the company name doesn't include the apostrophe and s. My wife gets annoyed with people saying "I'm going to JC Penny's today" when that's not the correct name. 

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It's a dialect thing. In many parts of the U.S., you'd never say, "I went shopping at Kroger." You'd say, "I went shopping at Kroger's," even though the company name is Kroger.

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3 hours ago, Whittier S said:

It's a dialect thing. In many parts of the U.S., you'd never say, "I went shopping at Kroger." You'd say, "I went shopping at Kroger's," even though the company name is Kroger.

 

Not sure if this is a regional thing or an age thing. I don't think I've ever heard anybody my age say "Krogers". A lot of people my parents age and up, though, love to throw an s on the end of it and it boils my blood. 

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It's an all-ages thing where I grew up in southern Indiana, which has kind of a Midwest-Appalachian hybrid accent thing that sounds Southern to a lot of people.

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According to Wikipedia, they used this "Penney's" logo in the 70s

https://en.wikipedia.org/wiki/J._C._Penney#/media/File:J._C._Penney_Old_Logo.svg

 

As far as the Penney's name, they might as well go for it. The full "JC Penney" brand is stale anyway, so they might as well try somehow to correct for that.

 

Now I grew up in Miami, and the apostrophe-s got added to lots of things when I was growing up. I heard lots of "Eckerd's" and "Barnes & Noble's."

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A lot of people say (or used to say) Nordstrom's as well. 

 

Department stores just generally get an 's in conversation, possibly because of Dillard's, Macy's, Hecht's, Kohl's, et al. 

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3 hours ago, WSU151 said:

A lot of people say (or used to say) Nordstrom's as well. 

 

Department stores just generally get an 's in conversation, possibly because of Dillard's, Macy's, Hecht's, Kohl's, et al. 

 

Yep, Strawbridge & Clothier was usually referred to as "strawbridge's", when the May company acquired them they changed the name to "strawbridge's".

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