SantosD_ Posted June 5 Share Posted June 5 I'm terrible at editing but I think this would be a good court design for the "new" color scheme 3 Quote Link to comment Share on other sites More sharing options...
UnclearInitial Posted June 5 Share Posted June 5 https://www.espn.com/nba/story/_/id/40278865/mountain-purple-midnight-black-utah-jazz-uniform-logo-revamp-mountain-basketball Ryan Smith sounds like he’s either incredibly thick or a completely shameless liar. I thought the point of the Icon jerseys was that they were the franchise’s Iconic look in their Iconic colors? So next year the Jazz won’t have an Iconic look, but they will make two different Statements, changing with the new year? The black and highlighter era will feel like a weird fever dream in a few years. They unveiled an entire new brand b with no distinguishing features by branding it as PURPLE IS BACK because they would have purple throwbacks and a purple alternate. Then 2 years later they announce that a new purple jersey will replace the black one from the middle of the season, and that yet another purple jersey will replace the whole thing a year after that. At least they’ve been bad so it will be easy to simply disregard them in the teams history as a a mistake. Obviously the new uniforms are a massive upgrade from the disaster that the black and highlighter was, but it’s still a very disjointed look, nowhere more apparent than on the black uniform with the flat note pasted over the mountains that have dimensions. The logos are just as disjointed as the uniforms, and I actually think the innumerable J note/mountain concepts we’ve seen would be preferable to trying to turn the J note into a corporate mark, disconnected from Jazz, and coupling it with the 90s mountains movement aesthetic And while it’s a good bet that purple/black/light blue will also be the colors of UtahNHL, in the nba they risk treading too close to the Kings, which also use purple and black and have used light blue sparingly as an alternate/throwback color. I’d have either cut out the black entirely or gone with a dark green to tie back to the Mardi Gras/Navy Blues Jazz eras 3 Quote Link to comment Share on other sites More sharing options...
B-Rich Posted June 5 Share Posted June 5 57 minutes ago, spartacat_12 said: I'm sure if there weren't so much brand equity tied to the Jazz name they'd have changed it by now. This isn't the first case of NBA branding that focuses on the city and essentially ignores the nickname. Golden State's brand is built around the Bay Bridge, the Wizards might as well be called the Monuments, and the Lakers have never had a single logo referencing lakes/boats. I agree on all counts, but it's still a case of doubling down on dumb... 44 minutes ago, SFGiants58 said: The logo’s speed lines had water drips originally, but the point still stands. And let's not forget the years the Golden State Warriors had this alternate "warrior" imagery instead of a state outline or bridge: 4 Quote It is what it is. Link to comment Share on other sites More sharing options...
Haz_Matt Posted June 5 Share Posted June 5 3 hours ago, Bmac said: Reading the press release, team marketing speak, and Ryan Smith's quotes makes it abundantly clear that this identity is all about mountains and that "Jazz" has very little to do with the identity. They keep using the phrase "mountain basketball." Might as well go all in and call them the Utah Mountains at this point. That being said, I love this rebrand. (Excluding the black uniform.) At least they're not plastering elevation numbers on everything, using mountains is a more subtle nod to playing at elevation I guess. I like them for the most part, the addition of more noticable designs on the sides of the uniforms helps them not look so plain as well 1 Quote Link to comment Share on other sites More sharing options...
tBBP Posted June 5 Share Posted June 5 5 minutes ago, Haz_Matt said: At least they're not plastering elevation numbers on everything, using mountains is a more subtle nod to playing at elevation I guess. #4265🏔 2 Quote *Disclaimer: I am not an authoritative expert on stuff...I just do a lot of reading and research and keep in close connect with a bunch of people who are authoritative experts on stuff. || dribbble || Behance || Link to comment Share on other sites More sharing options...
tscuzzy Posted June 5 Share Posted June 5 hey, that looks familiar 2 Quote Link to comment Share on other sites More sharing options...
SFGiants58 Posted June 5 Share Posted June 5 25 minutes ago, B-Rich said: I agree on all counts, but it's still a case of doubling down on dumb... And let's not forget the years the Golden State Warriors had this alternate "warrior" imagery instead of a state outline or bridge: I’d forgotten about that one! I really miss those expectation-free days of Warriors basketball. Quote MLB: Project 32 (Complete), MLB: The Defunct Saga (Complete) Link to comment Share on other sites More sharing options...
CaliforniaGlowin Posted June 6 Share Posted June 6 Kings rarely use purple anymore, unfortunately. Or silver. They're practically the LA Nets. 3 Quote Last updated 5/23 Link to comment Share on other sites More sharing options...
pelicanfan Posted June 6 Share Posted June 6 (edited) design wise the league is finally healing and teams actually have some soul in their design now. (kings, suns, clippers, jazz.) while we're at it, i think the next step is for the league to fix this overuse of black/navy problem. funny enough, all 4 teams i just mentioned are guilty of this. Especially the clippers and jazz who both just added a beautiful light blue to their branding. yet neither teams have a core jersey that color. Edited June 6 by pelicanfan 2 Quote New NBA court designs by me here Link to comment Share on other sites More sharing options...
Ark Posted June 6 Share Posted June 6 The Lakers look horrible now. Highlighter yellow and excessive use of black for black's sake. I hope they .go back to a full time update of the retro look (which I think is what the current set was trying to be), but I would take any change from them. 4 Quote Link to comment Share on other sites More sharing options...
Ark Posted June 6 Share Posted June 6 2 hours ago, B-Rich said: For the longest time I thought this guy had really spiky hair. Quote Link to comment Share on other sites More sharing options...
The_Admiral Posted June 6 Share Posted June 6 I don't like this Jazz update much. It's better than what came before it, but that's the lowest bar in a league of low bars. I think it's interesting that "they're about Utah, not Jazz" is the idea here, because that was the idea behind the 1996 redesign, yet even that team still had "Jazz" on the jerseys. In fact, they never had a standalone Utah script until the WordArt/Screams Utah era. They want to get away from Jazz and the J-note but they didn't. They wanted to get away from the disastrous redesign but didn't do that either, keeping the font and wordmark which clash with everything else. I find it hard to believe that a design agency took point on this, because this looks like nothing so much as someone going through sportslogos.net, pulling a bunch of stuff, and recoloring it. 3 Quote ♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫ Link to comment Share on other sites More sharing options...
who do you think Posted June 6 Share Posted June 6 Throwback when? 2 Quote Link to comment Share on other sites More sharing options...
Dynasty Posted June 6 Share Posted June 6 5 hours ago, spartacat_12 said: I'm sure if there weren't so much brand equity tied to the Jazz name they'd have changed it by now. This isn't the first case of NBA branding that focuses on the city and essentially ignores the nickname. Golden State's brand is built around the Bay Bridge, the Wizards might as well be called the Monuments, and the Lakers have never had a single logo referencing lakes/boats. They really should've changed the name once they relocated from New Orleans. Unfortunately, they didn't. The fact that they're now using both the music note and the mountain imagery for their identity is just bewildering, especially if you don't know the history behind the team. I would prefer they just pick one theme and stick with it, even if it's the mountains and they become a Warriors/Lakers kind of identity. 1 1 Quote Link to comment Share on other sites More sharing options...
kolob Posted June 6 Share Posted June 6 1 hour ago, Dynasty said: They really should've changed the name once they relocated from New Orleans. Unfortunately, they didn't. The fact that they're now using both the music note and the mountain imagery for their identity is just bewildering, especially if you don't know the history behind the team. I would prefer they just pick one theme and stick with it, even if it's the mountains and they become a Warriors/Lakers kind of identity. Agreed. I feel like since 1996 we've spun into this Jazz > Utah > Jazz > Utah cycle. The more I go over these changes the more I don't like it because I don't think Utah and Jazz can visually coexist. It kind of has to be one or the other. This is said without even addressing the issue of team colors. I love the Utah Jazz, but ownership should have jumped on the opportunity to change in 1979, 1984, 1996 or 2013. But, really, after 1996 it was too late. Quote "I always wanted to be somebody, but now I realize I should have been more specific." Lily Tomlin Link to comment Share on other sites More sharing options...
FiddySicks Posted June 6 Share Posted June 6 Yeah I’m not really a big fan of these, but it’s better than the black and yellow nightmares they just switched from. The fact that they’re slowly transitioning over the next two seasons is such a clown car style mess, though. I absolutely could not figure out why they had two purple uniforms that were damn near identical until I read about that slow trickle. Yikes. 1 Quote On 11/19/2012 at 7:23 PM, oldschoolvikings said: She’s still half convinced “Chris Creamer” is a porn site.) Link to comment Share on other sites More sharing options...
DJT Posted June 6 Author Share Posted June 6 Fans are a fickle thing. Move away from purple mountains and all they want is purple mountains. Move away from the j-note and all they want is the j-note. I honestly think they can have both. Somewhere there is a perfect j-note mountain logo out there. Then they can leave that old western font back in the 90s. 2 Quote Link to comment Share on other sites More sharing options...
truepg Posted June 6 Share Posted June 6 I also figured that I'd need the lower half of the two-toned Utah wordmark to be sky blue on the white jersey instead of gray, and that way a similar light wordmark might work better on a purple jersey. Quote Link to comment Share on other sites More sharing options...
Old School Fool Posted June 6 Share Posted June 6 7 hours ago, CaliforniaGlowin said: Kings rarely use purple anymore, unfortunately. Or silver. They're practically the LA Nets. The Kings play in Sacramento. Quote Link to comment Share on other sites More sharing options...
adsarebad Posted June 6 Share Posted June 6 15 hours ago, bushy said: Jazz went from one of the worst sets in the league to one of the best just like that. I think the league is slowly getting better. But didn't they already have a good set before they had "one of the worst sets" ? Quote Link to comment Share on other sites More sharing options...
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