JPDesign Posted November 4, 2013 Share Posted November 4, 2013 I'm starting to think I'm hallucinating or something. I can't find it anywhere. I think it was a commercial for the new & improved French Dip sandwich. So if you happen to see it on TV, get your camera out! Link to comment Share on other sites More sharing options...
Evil G Posted November 4, 2013 Share Posted November 4, 2013 I'm starting to think I'm hallucinating or something. I can't find it anywhere. I think it was a commercial for the new & improved French Dip sandwich. So if you happen to see it on TV, get your camera out!There is a new logo. Bruh check out my last.fm And my Rate Your Music Fantasy Teams: Seattle Spacemen (CFA) Signature credit to Silent Wind of Doom Link to comment Share on other sites More sharing options...
sherry015 Posted November 5, 2013 Share Posted November 5, 2013 . Link to comment Share on other sites More sharing options...
CreamSoda Posted November 6, 2013 Share Posted November 6, 2013 Link to comment Share on other sites More sharing options...
JPDesign Posted November 6, 2013 Share Posted November 6, 2013 That may or may not have been what I saw, I honestly can't remember. So....positives: they ditched the god-awful type. Negatives: they kept the god-awful extrusion on the hat. Link to comment Share on other sites More sharing options...
STL FANATIC Posted November 6, 2013 Share Posted November 6, 2013 That is definitely NOT what I saw. The font I saw is much closer to Neutraface Slab than the old Arby's font. JUSTIN STRIEBEL | PORTFOLIO | RESUME | CONTACT Link to comment Share on other sites More sharing options...
JPDesign Posted November 6, 2013 Share Posted November 6, 2013 Okay, maybe I'm not crazy then. I thought I saw something similar to the "Geared" concept on the last page. Link to comment Share on other sites More sharing options...
JPDesign Posted November 7, 2013 Share Posted November 7, 2013 I found it! The commercial came on TV again. It's scattered althroughout on cups/bags, etc. I managed to grab a pic of the end screen: Link to comment Share on other sites More sharing options...
STL FANATIC Posted November 7, 2013 Share Posted November 7, 2013 Nice! Thank you. It's been driving me crazy.I think this is a very nice refresh. I hope it's actually going to take over.This one doesn't do anything fancy accept update the original logo to something that looks current, has a nice typeface, and fits dimensionally within many spaces a lot better. I'ts just nice. JUSTIN STRIEBEL | PORTFOLIO | RESUME | CONTACT Link to comment Share on other sites More sharing options...
BlackBolt3 Posted November 7, 2013 Share Posted November 7, 2013 Ha, the renovation just hit my area. Anyway, I really like the new(er) logo. It's what they should've done the first time. Link to comment Share on other sites More sharing options...
burgundy Posted November 7, 2013 Share Posted November 7, 2013 That looks so much better than the previous one. It feels much more solid and balanced too, with the red being the outline/fill around white, and the type taking up more horizontal space. Link to comment Share on other sites More sharing options...
LEWJ Posted November 7, 2013 Share Posted November 7, 2013 Love it!I tend to think something with even sides (square) is more visually appealing than something wide or tall (rectangle).So this works much better than any previous version. & it looks like something that can stand the test of time. |Â BROWNS | BUCKEYES | CAVALIERS | INDIANSÂ | Â Link to comment Share on other sites More sharing options...
CS85 Posted November 7, 2013 Share Posted November 7, 2013 How long did they even have their previous makeover? They ditched the slicer apostrophe fast as HELL. Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
STL FANATIC Posted November 7, 2013 Share Posted November 7, 2013 Well this thread was started on Oct. 1, 2012, so I guess just over a year. And it's probably actually been in wide-spread use for less than that.That said, assuming this new one does become THE logo, I imagine it will take some time to phase it in too. Afterall, this one commercial remains it's only appearance so far, and the commercial seems to be relatively rare with no online presence to this point.Would seem a peculiar way to test a logo, but maybe they're just not sure yet? I don't know. JUSTIN STRIEBEL | PORTFOLIO | RESUME | CONTACT Link to comment Share on other sites More sharing options...
STL FANATIC Posted November 7, 2013 Share Posted November 7, 2013 Font appears to be a slightly modified (the Sanchez Black: http://www.myfonts.com/fonts/latinotype/sanchez/ JUSTIN STRIEBEL | PORTFOLIO | RESUME | CONTACT Link to comment Share on other sites More sharing options...
mattb6 Posted November 7, 2013 Share Posted November 7, 2013 Jeesh, the Arby's ads in my area just started using the old new logo probably in August and now it'll take another 6 months to see this one. Much better than the newer old one though  Link to comment Share on other sites More sharing options...
logodawg Posted November 8, 2013 Share Posted November 8, 2013 Hugh upgrade! The previous logo looked like it was designed by two committees that didn't meet until 5 minutes before the pitch.They finally brought balance to the overall shape of the logo. The new font also nicely compliments the hat icon. I once had a car but I crashed it. I once had a guitar but I smashed it. I once, wait where am I going with this? Link to comment Share on other sites More sharing options...
TysonHawk Posted November 8, 2013 Share Posted November 8, 2013 . Link to comment Share on other sites More sharing options...
EricaLip Posted November 9, 2013 Share Posted November 9, 2013 spam Link to comment Share on other sites More sharing options...
dfwabel Posted November 25, 2013 Share Posted November 25, 2013 Well this thread was started on Oct. 1, 2012, so I guess just over a year. And it's probably actually been in wide-spread use for less than that.That said, assuming this new one does become THE logo, I imagine it will take some time to phase it in too. Afterall, this one commercial remains it's only appearance so far, and the commercial seems to be relatively rare with no online presence to this point.Would seem a peculiar way to test a logo, but maybe they're just not sure yet? I don't know.This is the deal, the creator of the lowercase logo was Crispin Porter, who was hired in February 2012. They are now out with Arby's looking at their third ad agency for their national campaign since 2010. They also have a new chief marketing officer who was hired in September. Link to comment Share on other sites More sharing options...
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