SCL Posted October 2, 2012 Share Posted October 2, 2012 This is Gap bad, an update wouldn't have been a bad idea but the 3d and font are awful. All they needed to do was clean up the font a bit and call it a day. Link to comment Share on other sites More sharing options...
YELDARBfield Posted October 2, 2012 Share Posted October 2, 2012 Arby's new slogan is "Slicing Up Freshness," emphasizing how they slice all of their roast beef and such in-store. Something tells me the apostrophe in the new logo is supposed to represent one of these:If that's the case, then bravo to that one detail. Twitter • Facebook • Instagram • LinkedIn • Tumblr Link to comment Share on other sites More sharing options...
The_Admiral Posted October 2, 2012 Share Posted October 2, 2012 I like the urban legend about how Arby's meat is a gelatinous fluid that is cooked into a remarkably beef-like substance. ♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫ Link to comment Share on other sites More sharing options...
CS85 Posted October 2, 2012 Share Posted October 2, 2012 On a side note, I worked at an Arby's for about 30 minutes. I watched a training video in "the back" (a short hall which served as an office, storage room, and smoking room) that was directly next to the food prep area. There were cigarette butts everywhere and the equipment was disgusting. I quit the next day and have never eaten at an Arby's since. Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
Morgan33 Posted October 2, 2012 Share Posted October 2, 2012 Well... at the least the logo is an accurate reflection of their food Link to comment Share on other sites More sharing options...
-kj Posted October 2, 2012 Share Posted October 2, 2012 The logo's awful... but, damn I loves me some potato cakes. Buy some t-shirts and stuff at KJ Shop! KJ Branded | Behance portfolio POTD 2013-08-22 On 7/14/2012 at 2:20 AM, tajmccall said: When it comes to style, ya'll really should listen to Kev. Link to comment Share on other sites More sharing options...
Mings Posted October 2, 2012 Share Posted October 2, 2012 Agreed. Those are the only reason to go to Arby's.And they should have just went with the 2d hat. Link to comment Share on other sites More sharing options...
Quillz Posted October 2, 2012 Share Posted October 2, 2012 Not a fan, it seems like change for the sake of change. Link to comment Share on other sites More sharing options...
drdougfresh Posted October 2, 2012 Share Posted October 2, 2012 I like the urban legend about how Arby's meat is a gelatinous fluid that is cooked into a remarkably beef-like substance.I can neither confirm nor deny this. And I worked the kitchen fairly often — scary.What I can say is that the "beefs" come in a thick plastic bag that is vacuum-sealed into a form that works best on a slicer (wish I could find a picture). It is then cooked in a convection oven for like 2 hours, and placed in a holding oven until it's ready to use. The "beef" juice that comes out of the bags when in the holding oven... words cannot describe the smell.Needless to say, I only get the Marketfresh stuff if I eat there — that's actually real food. Link to comment Share on other sites More sharing options...
pcgd Posted October 2, 2012 Share Posted October 2, 2012 I actually like what they did with the "y's" portion of the logo. You don't see an apostrophe worked into a word that well that often.The rest is bad design by committee crap. Link to comment Share on other sites More sharing options...
winters in buffalo Posted October 3, 2012 Share Posted October 3, 2012 Arby's new slogan is "Slicing Up Freshness," emphasizing how they slice all of their roast beef and such in-store. Something tells me the apostrophe in the new logo is supposed to represent one of these:If that's the case, then bravo to that one detail.I was talking to someone this morning and said the same thing. I'm pretty sure it's a meat slicer, which I find completely weird. Link to comment Share on other sites More sharing options...
NDwas Posted October 3, 2012 Share Posted October 3, 2012 When I heard they were considering a rebrand, I actually got excited. What the hell is this crap? Tomorrow's just your future yesterday. Link to comment Share on other sites More sharing options...
dfwabel Posted October 3, 2012 Share Posted October 3, 2012 Arby's new slogan is "Slicing Up Freshness," emphasizing how they slice all of their roast beef and such in-store. Something tells me the apostrophe in the new logo is supposed to represent one of these:If that's the case, then bravo to that one detail.I was talking to someone this morning and said the same thing. I'm pretty sure it's a meat slicer, which I find completely weird.NRN ran their story today. Here is part of their story on the rebrand:“This brand has had an identity crisis for the past few decades,” said Russ Klein, Arby’s chief marketing officer. “We’ve made the decision that we want to be a modern sandwich shop.”On Sept. 30, the company introduced a “Slicing Up Freshness” advertising campaign, which highlights the chain’s freshly sliced sandwich meat. Other quick-service restaurants, like Subway, slice it before the meat reaches stores. Freshly sliced meats, Klein said, is and always has been a clear competitive differentiator for the Arby’s brand.The chain’s “Good Mood Food” campaign, which launched in early 2011, was discontinued in spring 2012, he added.The roasters and rebranding are the result of a Boston Consulting Group study completed during fall 2011, Klein said. The study, conducted specifically for Arby’s, showed that the chain’s customers were “modern traditionalists"' he said.“They’re not defined by age, ethnicity or gender,” he said. “They’re bound together by their value systems and their beliefs. They tend to skew a little bit older, and they tend to skew a little bit male … knowing who our consumer was a critical component of developing new product ideas.”Turkey Roasters were a direct attempt to appeal to more female consumers, he said. “Turkey had a number of positive attributes,” he said. “It’s a nice complement to roast beef. It also skews toward high-income households.”Commodity costs, including the rising price of beef, didn’t play into Arby’s decision to introduce the hot turkey sandwiches. “We don’t really use the cost of good fluctuations to decide the types of products that will go on our calendar,” he said.“The number one reason companies stall is that they fail to innovate,” Klein said. “We don’t want to be caught short-handed when it come to meeting our objectives.”The company plans to introduce 12 new menu items during 2013, he said.Huh?ASIDE: Now to go back two decades, does anyone else remember when Blimpie tried to challenge Subway, but it was one name with two slightly different concepts split geographically? Freshly sliced meats were a part of stores on one side of the nation, but not on the other. Link to comment Share on other sites More sharing options...
Stampman Posted October 3, 2012 Share Posted October 3, 2012 I don't know--it doesn't repulse me or amuse me or interest me--sort of a bland thing--but I'm not upset over it either.I don't mind the lower case part--used well it can look cool.The hat has always strcuk me a bit bland. Comic Sans walks into a bar, and the bartender says, "Sorry, we don't serve your type here." Link to comment Share on other sites More sharing options...
shaydre1019 Posted October 3, 2012 Share Posted October 3, 2012 I understand going with a modern font to kinda match the branding they've been leaning towards in their commercials and packaging etc. but I think the lowercase a is what ruins it, besides the 3d/2d part.They closed all the Arby's in like a 2 hr radius like 5-10 years ago :'(It's so good and affordable! I have to make a stop every time I make a road trip. The world could be so cruel sometimes. Link to comment Share on other sites More sharing options...
CDixonDesign Posted October 3, 2012 Share Posted October 3, 2012 Caught an Arby's commercial last night, and the commercial had the "2D" flat version of the hat. Wasn't so god awful... Link to comment Share on other sites More sharing options...
CON40 Posted October 3, 2012 Share Posted October 3, 2012 What a mess. Link to comment Share on other sites More sharing options...
burgundy Posted October 3, 2012 Share Posted October 3, 2012 A quick trip to Illustrator:Would that have been so hard, arby's? Link to comment Share on other sites More sharing options...
NDwas Posted October 3, 2012 Share Posted October 3, 2012 A quick trip to Illustrator:Would that have been so hard, arby's?Bingo, nailed it. Companies seem to overthink these projects, when the best solution is right under their nose. Tomorrow's just your future yesterday. Link to comment Share on other sites More sharing options...
NDwas Posted October 3, 2012 Share Posted October 3, 2012 Just found one of those "can't unsee this" features in the new logo. Check how the top part of the hat gets indented by the apostrophe in "Arby's." This whole thing seriously looks like they wanted to go modern, but didn't know how to do it. Tomorrow's just your future yesterday. Link to comment Share on other sites More sharing options...
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