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Arby's gets a makeover


BroadSt_Bully

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Yeah, this is pretty terrible... the old one used a font that actually flowed with the hat. This new one is just some random font that has no continuity with the overall design.

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NPR talked about the change with a quote from the CEO of Crispin Porter & Bogusky, the agency used.

They went private last year and are also about to turn 50.

http://www.npr.org/b...keover-new-logo

Honestly, I haven't been within 25 miles of an Arby's in over five years and when I was I didn't eat there.

I was about to post that same article. From reading it, they're either trying to be everything, or they don't know who they are. Either way, they're in brand hell.

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I worked there in high school for 2 years, and I swear they changed their visual identity (not the logo, but the visual communication style) every month. They had a decent thing going with the "I'm thinkin' Arby's" stuff a while back, but since then... eesh.

I've always felt like they were constantly changing and confused. MAYBE this is part of an initiative to unify the look, which I feel like they haven't done since they had all the Western themed stuff.

Logo is ugly as sin, but maybe it will force them to look at everything else, too.

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They should have just ditched the wordmark and gone with the hat. Going Domino's- and Starbucks-style probably wouldn't have worked for them, but the Arby's Hat has been around for a while, so you never know. If I saw just a giant red hat sign when I was driving on the highway, I'd sure know there was an Arby's up ahead. Probably wouldn't stop, but I'd know it was an Arby's.

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Just think...

Somebody got paid to design this.

Yes, but this screams that the designer had one idea and when the "people" (who knows how many numbskulls put their ideas into this), this is what happened. I use to think like you did, until I got in the real world of design and realize there are too many stupid people out their who ruin good designs with their stupid opinions. Ugliness like this, does not come from the designer, rather a group of people who know nothing about design. By the way, am I the only one seeing a record player in the apostrophe?

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