BroadSt_Bully Posted October 2, 2012 Share Posted October 2, 2012 NEW:OLD: Link to comment Share on other sites More sharing options...
officeglenn Posted October 2, 2012 Share Posted October 2, 2012 Where to start ... 3D hat with 2D lettering. Modern lettering with classic hat shape. And I don't know what's going with that apostrophe at all. Styles clashing everywhere. What a gong show. Link to comment Share on other sites More sharing options...
RyanB06 Posted October 2, 2012 Share Posted October 2, 2012 Well, they kept the hat shape at least. The rest of it is crap. Β Sodboy13 said: As you watch more basketball, you will learn to appreciate the difference between "defense" and "couldn't find the rim with a pair of bloodhounds and a Garmin." meet the new page, not the same as the old page. Link to comment Share on other sites More sharing options...
CS85 Posted October 2, 2012 Share Posted October 2, 2012 Fixing what wasn't broken has resulted in a forgettable ugly mess of a makeover. Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
sc49erfan15 Posted October 2, 2012 Share Posted October 2, 2012 Ew. This is all kinds of terrible. Link to comment Share on other sites More sharing options...
DustDevil61 Posted October 2, 2012 Share Posted October 2, 2012 Hey, it's another lower-case modern typeface. And a 3D logo, (for a 2D hat, nonetheless) to boot!!Really, this trend has to stop immediately. AKA @LanRovr0 on Twitter LED Sig Credits to packerfan21396 Link to comment Share on other sites More sharing options...
BadSeed84 Posted October 2, 2012 Share Posted October 2, 2012 Great example of how NOT to update a timeless logo.The old wordmark, continues the line of the hat and clearly had thought put into it, Link to comment Share on other sites More sharing options...
illwauk Posted October 2, 2012 Share Posted October 2, 2012 Yeah, this is pretty terrible... the old one used a font that actually flowed with the hat. This new one is just some random font that has no continuity with the overall design. Link to comment Share on other sites More sharing options...
winters in buffalo Posted October 2, 2012 Share Posted October 2, 2012 Ridiculous. Link to comment Share on other sites More sharing options...
habsfan1 Posted October 2, 2012 Share Posted October 2, 2012 The new logo would of been decent, if at least they used a 3D font that was similar to their old one. As it is right now, like someone else said, it's crap. Link to comment Share on other sites More sharing options...
RETROJR79 Posted October 2, 2012 Share Posted October 2, 2012 I like it it nice and simple. Link to comment Share on other sites More sharing options...
dfwabel Posted October 2, 2012 Share Posted October 2, 2012 NPR talked about the change with a quote from the CEO of Crispin Porter & Bogusky, the agency used.They went private last year and are also about to turn 50.http://www.npr.org/b...keover-new-logoHonestly, I haven't been within 25 miles of an Arby's in over five years and when I was I didn't eat there. Link to comment Share on other sites More sharing options...
winters in buffalo Posted October 2, 2012 Share Posted October 2, 2012 NPR talked about the change with a quote from the CEO of Crispin Porter & Bogusky, the agency used.They went private last year and are also about to turn 50.http://www.npr.org/b...keover-new-logoHonestly, I haven't been within 25 miles of an Arby's in over five years and when I was I didn't eat there.I was about to post that same article. From reading it, they're either trying to be everything, or they don't know who they are. Either way, they're in brand hell. Link to comment Share on other sites More sharing options...
drdougfresh Posted October 2, 2012 Share Posted October 2, 2012 I worked there in high school for 2 years, and I swear they changed their visual identity (not the logo, but the visual communication style) every month. They had a decent thing going with the "I'm thinkin' Arby's" stuff a while back, but since then... eesh.I've always felt like they were constantly changing and confused. MAYBE this is part of an initiative to unify the look, which I feel like they haven't done since they had all the Western themed stuff. Logo is ugly as sin, but maybe it will force them to look at everything else, too. Link to comment Share on other sites More sharing options...
STL FANATIC Posted October 2, 2012 Share Posted October 2, 2012 It's a logo that needed a refresh. They didn't get it right, though.It wouldn't have been perfect, but I'd have been able to consider it an upgrade if they'd done everything a single color and 2D. JUSTIN STRIEBEL | PORTFOLIO | RESUME | CONTACT Link to comment Share on other sites More sharing options...
aci Posted October 2, 2012 Share Posted October 2, 2012 They should have just ditched the wordmark and gone with the hat. Going Domino's- and Starbucks-style probably wouldn't have worked for them, but the Arby's Hat has been around for a while, so you never know. If I saw just a giant red hat sign when I was driving on the highway, I'd sure know there was an Arby's up ahead. Probably wouldn't stop, but I'd know it was an Arby's. Hamilton Eagles- 2012 and 2013 Continental Hockey League Champions! 2011, 2012, 2013, 2014 & 2015 CHL East Division Champions! Niagara Dragoons- 2012 United League and CCSLC World Series Champions! 2012, 2013, 2014 and 2015 UL Robinson Division Champions! Link to comment Share on other sites More sharing options...
infrared41 Posted October 2, 2012 Share Posted October 2, 2012 Nothing like fixing what ain't broke...and failing spectacularly. That is awful. Β Β Β Β Link to comment Share on other sites More sharing options...
rams80 Posted October 2, 2012 Share Posted October 2, 2012 Just think...Somebody got paid to design this. On 8/1/2010 at 4:01 PM, winters in buffalo said: You manage to balance agitation with just enough salient points to keep things interesting. Kind of a low-rent DG_Now. On 1/2/2011 at 9:07 PM, Sodboy13 said: Today, we are all otaku. "The city of Peoria was once the site of the largest distillery in the world and later became the site for mass production of penicillin. So it is safe to assume that present-day Peorians are descended from syphilitic boozehounds."-Stephen Colbert POTD: February 15, 2010, June 20, 2010 The Glorious Bloom State Penguins (NCFAF) 2014: 2-9, 2015: 7-5 (L Pineapple Bowl), 2016: 1-0 (NCFAB) 2014-15: 10-8, 2015-16: 14-5 (SMC Champs, L 1st Round February Frenzy) Link to comment Share on other sites More sharing options...
oddball Posted October 2, 2012 Share Posted October 2, 2012 Just think...Somebody got paid to design this.Yes, but this screams that the designer had one idea and when the "people" (who knows how many numbskulls put their ideas into this), this is what happened. I use to think like you did, until I got in the real world of design and realize there are too many stupid people out their who ruin good designs with their stupid opinions. Ugliness like this, does not come from the designer, rather a group of people who know nothing about design. By the way, am I the only one seeing a record player in the apostrophe? Β Β Link to comment Share on other sites More sharing options...
Cujo Posted October 2, 2012 Share Posted October 2, 2012 Their logos... Their food... Pretty much everything about Arby's is hard to digest.The Simpsons absolutely nailed it in this clip: Link to comment Share on other sites More sharing options...
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