Conrad. Posted October 3, 2012 Share Posted October 3, 2012 I like the urban legend about how Arby's meat is a gelatinous fluid that is cooked into a remarkably beef-like substance.a friend of mine was a "corporate buyer" for Arby's product, and I can confirm that the meat is indeed a liquid substance.as for the "rebrand"...mother of everything holy, that is awful. Red Goat Creations :: Graphic Design Solutions Link to comment Share on other sites More sharing options...
Frenchie Posted October 3, 2012 Share Posted October 3, 2012 Arby's new slogan is "Slicing Up Freshness," emphasizing how they slice all of their roast beef and such in-store. Something tells me the apostrophe in the new logo is supposed to represent one of these:If that's the case, then bravo to that one detail.Except, your "average Joe" won't see that... I though it was a CD (You know that old thing music came on before the majority of people started stealing it?) @Frenchie_TO Owner of the Rochester Americans of the MLH Owner of the Toronto Frenchies of the GCFHL6 Link to comment Share on other sites More sharing options...
DelayedPenalty Posted October 3, 2012 Share Posted October 3, 2012 They should have just ditched the wordmark and gone with the hat. Going Domino's- and Starbucks-style probably wouldn't have worked for them, but the Arby's Hat has been around for a while, so you never know. If I saw just a giant red hat sign when I was driving on the highway, I'd sure know there was an Arby's up ahead. Probably wouldn't stop, but I'd know it was an Arby's.I think the hat by itself is recognizable enough to work, especially since they've been pushing it for the last couple of years with their "I'm thinking Arby's" campaign. Maybe adding a tiny bit of detail to the hat would improve it. Link to comment Share on other sites More sharing options...
DelayedPenalty Posted October 3, 2012 Share Posted October 3, 2012 Looks like somebody found the 3D options in Illustrator and decided to play around...but forgot to include the text. Link to comment Share on other sites More sharing options...
mattb6 Posted October 3, 2012 Share Posted October 3, 2012 ya it is really bad. did i mention it's really bad? Link to comment Share on other sites More sharing options...
Mings Posted October 3, 2012 Share Posted October 3, 2012 Edit: Nah....don't want the thread to get Clevejacked. I'll reiterate my hat only comments instead. Link to comment Share on other sites More sharing options...
RedSox44 Posted October 3, 2012 Share Posted October 3, 2012 This logo is almost as revolting as their food.Has someone said that one yet? Link to comment Share on other sites More sharing options...
Saint Zephyr III Posted October 3, 2012 Share Posted October 3, 2012 I'm probably the biggest defender of Arby's you'll ever find; seriously, I love the chain. Always have since I was a kid. It's a bummer that all this bad press keeps coming this way...but doing a logo revival this poorly is not a good sign of faith. Link to comment Share on other sites More sharing options...
jstraper Posted October 5, 2012 Share Posted October 5, 2012 After reading about the delightful details of Arby's food, here's a coupon for free fries and drink with purchase of the turkey club sandwich.Who's gonna be the guinea pig? Link to comment Share on other sites More sharing options...
-kj Posted October 5, 2012 Share Posted October 5, 2012 Found this on Snopes. Buy some t-shirts and stuff at KJ Shop! KJ Branded | Behance portfolio POTD 2013-08-22 On 7/14/2012 at 2:20 AM, tajmccall said: When it comes to style, ya'll really should listen to Kev. Link to comment Share on other sites More sharing options...
Lights Out Posted October 5, 2012 Share Posted October 5, 2012 This just SCREAMS "design by committee". Feels like one of those projects where the designer just threw up their hands at some point and started saying "yes" to every horrid idea from the bland, uncreative executives just to get the job finished. POTD: 2/4/12 3/4/12 Link to comment Share on other sites More sharing options...
tubby34 Posted October 11, 2012 Share Posted October 11, 2012 I'm thinking someone screwed up Arby's.I like the urban legend about how Arby's meat is a gelatinous fluid that is cooked into a remarkably beef-like substance.I can neither confirm nor deny this. And I worked the kitchen fairly often — scary.What I can say is that the "beefs" come in a thick plastic bag that is vacuum-sealed into a form that works best on a slicer (wish I could find a picture). It is then cooked in a convection oven for like 2 hours, and placed in a holding oven until it's ready to use. The "beef" juice that comes out of the bags when in the holding oven... words cannot describe the smell.Needless to say, I only get the Marketfresh stuff if I eat there — that's actually real food.Thanks for ruining my yearly pilgramage to Arbys. Seriously. Link to comment Share on other sites More sharing options...
Joshawaggie Posted October 11, 2012 Share Posted October 11, 2012 I'm thinking someone screwed up Arby's.I like the urban legend about how Arby's meat is a gelatinous fluid that is cooked into a remarkably beef-like substance.I can neither confirm nor deny this. And I worked the kitchen fairly often — scary.What I can say is that the "beefs" come in a thick plastic bag that is vacuum-sealed into a form that works best on a slicer (wish I could find a picture). It is then cooked in a convection oven for like 2 hours, and placed in a holding oven until it's ready to use. The "beef" juice that comes out of the bags when in the holding oven... words cannot describe the smell.Needless to say, I only get the Marketfresh stuff if I eat there — that's actually real food.Thanks for ruining my yearly pilgramage to Arbys. Seriously.Read the snopes post from mockba up above. @josh_j12 CFA- Fargo Bobcats Link to comment Share on other sites More sharing options...
missouri tigers Posted October 11, 2012 Share Posted October 11, 2012 A quick trip to Illustrator:I would've kept the hat the same height vertically, but other than that looks really slid. Great update on the type especially. Link to comment Share on other sites More sharing options...
drdougfresh Posted October 11, 2012 Share Posted October 11, 2012 I'm thinking someone screwed up Arby's.I like the urban legend about how Arby's meat is a gelatinous fluid that is cooked into a remarkably beef-like substance.I can neither confirm nor deny this. And I worked the kitchen fairly often — scary.What I can say is that the "beefs" come in a thick plastic bag that is vacuum-sealed into a form that works best on a slicer (wish I could find a picture). It is then cooked in a convection oven for like 2 hours, and placed in a holding oven until it's ready to use. The "beef" juice that comes out of the bags when in the holding oven... words cannot describe the smell.Needless to say, I only get the Marketfresh stuff if I eat there — that's actually real food.Thanks for ruining my yearly pilgramage to Arbys. Seriously.Read the snopes post from mockba up above.It's not liquid, it's some form of meat pressed into a loaf shape. It's more gelatinous than anything — trust me, I used to cook it. Link to comment Share on other sites More sharing options...
capn89 Posted October 12, 2012 Share Posted October 12, 2012 I like the meat slicer in the logo, at least. Link to comment Share on other sites More sharing options...
STL FANATIC Posted November 4, 2013 Share Posted November 4, 2013 Unfortunately I changed the channel, so I can't go back and grab a screenshot, but Arby's is using a new logo in their most recent commercial. It uses a slab serif instead of the lame allow lowercase sans-serif introduced last year.Cannot find any images of it right now, though. Keep an eye out for it. JUSTIN STRIEBEL | PORTFOLIO | RESUME | CONTACT Link to comment Share on other sites More sharing options...
Sport Posted November 4, 2013 Share Posted November 4, 2013 A quick trip to Illustrator:Would that have been so hard, arby's?Very nice. Did you use the font Geared?I've been using that font for so many things lately. I really like it. Link to comment Share on other sites More sharing options...
JPDesign Posted November 4, 2013 Share Posted November 4, 2013 I saw an Arby's commercial this weekend, and it had a new logo...and I swear the type looked similar to that concept above. Trying to find a screenshot of it now. Link to comment Share on other sites More sharing options...
burgundy Posted November 4, 2013 Share Posted November 4, 2013 A quick trip to Illustrator:Would that have been so hard, arby's?Very nice. Did you use the font Geared?I've been using that font for so many things lately. I really like it. Yup, that's Geared. I thought it worked remarkably well as a modernization of the original typeface for "Arby's" from the old signs:I'm intrigued by what this new logo looks like. Is the hat any different, or is it just a new typeface? Link to comment Share on other sites More sharing options...
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