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NHL shield in orange and black.


Almighty

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My guess is that they felt the league needed a sort of soft rebrand following the season-long lockout.

The reasons given for the change were to have the letters moving up ("to show progress") and to go with a silver and black colour scheme to call back to the Stanley Cup.

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It's based on the old tradition of having oranges in Christmas stockings or for St. Nick's Day. Before the dawn of the modern food supply chain, the sight of an orange in winter was a special treat.

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Maybe since the league was multi-national, they didn't want to use RWB and appear too American, and they didn't want to use RW and appear too Canadian, so they just picked something neutral?

Or maybe since it used to be based in Canada, they didn't feel the need to pander like the US-based leagues do so they just went with what they thought looked cool?

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Maybe since the league was multi-national, they didn't want to use RWB and appear too American, and they didn't want to use RW and appear too Canadian, so they just picked something neutral?

Or maybe since it used to be based in Canada, they didn't feel the need to pander like the US-based leagues do so they just went with what they thought looked cool?

The original CFL logo was noticeably devoid of national colours as well. Colouring a league logo with the national colour scheme seems to have originally been an American habit that we picked up on later.
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Maybe since the league was multi-national, they didn't want to use RWB and appear too American, and they didn't want to use RW and appear too Canadian, so they just picked something neutral?

Or maybe since it used to be based in Canada, they didn't feel the need to pander like the US-based leagues do so they just went with what they thought looked cool?

Yeah, i definitely think the orange and black is way cooler than the black and white (platinum) they use now, that to me looks like it was from the 1900´s , deprived of all color.

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Orange was chosen because it is a combination of red (both a color on the US and Canadian flags) and yellow (which is the color of the sun, which melts ice), and black, which represents what it's like to be standing in an arena with all of the lights off. It's to remind you that hockey, on a professional level in North America, is played indoors. Except for the Winter Classic and all of the other outdoor games. They're still trying to find a way to work that part into the logo.

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Orange was chosen because it is a combination of red (both a color on the US and Canadian flags) and yellow (which is the color of the sun, which melts ice), and black, which represents what it's like to be standing in an arena with all of the lights off. It's to remind you that hockey, on a professional level in North America, is played indoors. Except for the Winter Classic and all of the other outdoor games. They're still trying to find a way to work that part into the logo.

funny_picdump_644_640_27.jpg

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