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Minor/Independent/Collegiate League Baseball Logo/Uniform Changes


BigMac12

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The entire New England Knockouts' identity is so over-the-top as to be comically asinine.

There's "The Main Event" primary logo and the three alternate logos dubbed "The Other Cards". Oh, my... it isn't enough that the folks responsible for creating and signing-off on this identity package opted to stuff it beyond the bursting point with visual elements and explanatory marketing-speak that threaten to muddy it to the point of incoherence. Nope, they've also chosen to introduce quirkily-annoying themed headings to the subsections of the introductory one-sheet. Ohhhhhhh, such a... "treat".       

The bulldog as a mascot seems a bit "on-the-nose"... though I suppose not as knowing a "wink" as going with the boxer breed would have been. Resisting that pun may have  been the only place that the creative team showed restraint in putting this identity package together. The logo as a whole strikes me as being much too busy. The "bruiser" of a bulldog... wearing boxing gloves... wielding not one, but two baseball bats. It's all a bit much.  

Also, I don't know that anyone from Brockton would describe Rocky Marciano and Marvin Hagler as being the City of Brockton's "infamous" ties to the sport of boxing. Being infamous means to have a a reputation of the worst kind... to be notoriously evil... to be regarded as causing or bringing infamy to a place. That isn't the reputation that Marciano and Hagler have in the City of Brockton, or the sport of boxing.

Finally,  just in case anyone was wondering where the ball club hails from, let's slap a backwards snapback baseball cap atop his head to really hammer home the idea that our canine  character is a born-and-bred, eternally-anchored-to-past-glories, South Shore Mass - hole  Actually, that's the one element of the entire identity package that made me laugh out loud. Spot on  
But, wait! There's more! The aforementioned "Other Cards"... each with its own name. Fancy that. 


There's "The One-Two", a full-body depiction of our beloved mascot. He's "prepared to go the distance" with "[h]is belt... visibly displayed". I hate to nitpick, but if we're going to have marketing-speak smoke blown up our asses with the individual components of every sports franchise identity system introduction, is it too much to ask that the folks composing these things actually proofread what they've written? For instance, how would one go about invisibly displaying something? Sorry... I digress. But, come on, seriously. Also, couldn't this alternate logo be dubbed "The One-Number Two"? I mean, it sure does look like "our champion boxer" is poppin' a squat.

Movin' on, we have "A True 'K-O'". So, let me see if I have this straight: the term "K-O" was coined as a shortened term for "knockout". Fascinating. Who'd have known?

Last amongst "The Other Cards" is "The One City, One Fight" word mark. It seems a bit underwhelming given its task of making sure that Brockton's history as the "City of Champions" never be forgotten. A perfectly inoffensive cursive font, but nothing that

And finally, "The Colors"... each with a name drawn from a boxing glossary and - for the most part - randomly assigned to its corresponding hue. Five colors, though neither the tan of the baseball bats or brown of the bulldog were deemed important enough to receive a sobriquet. Why no love for "Clinch", "Feint", "Haymaker", or "Palooka"? What other colors might have been added? Maybe a deep Purple christened "Shiner", or a Silver Grey dubbed "Spit-Bucket"?

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Note: My apologies to any member of this community I might have inadvertently offended with the inclusion of a word that may have been interpreted as culturally or racially insensitive. I can assure you that this was not my intention and, further, I would hope that my posting history in the CCSLC forums would bear that out.

According to etymologists, the word in question is not culturally or racially insensitive in origin. Rather, when coined in 1944 by Maury Maverick - a former U.S. Representative who was serving as chairman of the Smaller War Plants Corporation - it was simply meant to convey his frustration with the propensity of people to engage in the use of convoluted, incomprehensible jargon when simple, straightforward communication would better serve the task at hand.  As for the word's inspiration, Maverick is said to have had the garbled call and pompous strut of a turkey in mind.

Finally, I would point out that the last four letters of the word in question are not pronounced the same as the four-letter slur that people rightfully find so offensive. Despite appearing to be linguistically linked, the two words are of separate and unique origin.  

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This had so much potential, but they leaned in too far to what they felt was their minor league duty to have an animal mascot.

 

Imagine this: a cap logo of either a single boxing glove, or two hanging gloves similar to the Red Sox logo, and a wordmark with the gloves hanging off the T in Knockouts. THEN you bring in the dog logos (again, missed opportunity for it not being a boxer breed), and you have a cohesive brand that still feels minor league, but had some class and flair to it. Finally, an alternate cap with the KO and you're one of the best sellers in MiLB.

On September 20, 2012 at 0:50 AM, 'CS85 said:

It's like watching the hellish undead creakily shuffling their way out of the flames of a liposuction clinic dumpster fire.

On February 19, 2012 at 9:30 AM, 'pianoknight said:

Story B: Red Wings go undefeated and score 100 goals in every game. They also beat a team comprised of Godzilla, the ghost of Abraham Lincoln, 2 Power Rangers and Betty White. Oh, and they played in the middle of Iraq on a military base. In the sand. With no ice. Santa gave them special sand-skates that allowed them to play in shorts and t-shirts in 115 degree weather. Jesus, Zeus and Buddha watched from the sidelines and ate cotton candy.

POTD 5/24/12POTD 2/26/17

 

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4 hours ago, nash61 said:

Imagine this: a cap logo of either a single boxing glove, or two hanging gloves similar to the Red Sox logo, and a wordmark with the gloves hanging off the T in Knockouts.



Brockton Rox Logo - Primary Logo - Futures Collegiate ...

This logo has been used by the Brockton Rox. Formerly an independent minor league team competing in the Northern (2002), Northeast (2003-2004), and Can-Am (2005-2011) Leagues, they've competed as a collegiate summer Futures Collegiate Baseball League member since 2012. As of last season, though no longer in use on the team's uniforms, this mark was still prominently displayed around Campanelli Stadium. The Rox are owned and operated by Brian Kahn, the same person who is bringing the Frontier League's New England Knockouts to Brockton.
 

4 hours ago, nash61 said:

THEN you bring in the dog logos (again, missed opportunity for it not being a boxer breed)

 

Brockton High School's athletic teams are known as the Boxers and feature a dog of said breed in their logos. The Knockouts likely steered away from featuring a boxer dog in their logo package so as to avoid having their brand seem derivative of that being used by the high school.  

Look, this is the Frontier League we're talking about. In spite of its excesses, I'd say that the Knockouts' identity package ranks amongst the top half of those in the league - indeed, maybe even the top third - by default. Then again, given some of what's trotted out by the other teams, that's not saying much.

My biggest problem with the Knockouts' identity package is that it doubles down on the trend to cram such entities with an ever-increasing number of alternate marks, official color palettes that seem to include at least a half-dozen hues, and - most mind-numbingly - marketing-speak explanations for each and every facet of the portfolio.         

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5 hours ago, Green27 said:

Danville Otterbots will have a team under them, who will play in the collegiate summer level Old North State League

 

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It's so absurd and dumb, but yet I like it. The mascot's name is McCreamy!

 

And this is a damn nice hat:

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DeviantArt But Make It Sports

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On 1/25/2013 at 1:53 PM, 'Atom said:

For all the bird de lis haters I think the bird de lis isnt supposed to be a pelican and a fleur de lis I think its just a fleur de lis with a pelicans head. Thats what it looks like to me. Also the flair around the tip of the beak is just flair that fleur de lis have sometimes source I am from NOLA.

PotD: 10/19/07, 08/25/08, 07/22/10, 08/13/10, 04/15/11, 05/19/11, 01/02/12, and 01/05/12.

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I think it's perfectly fine, honestly. It's no more weird than many other minor league team names (RubberDucks, Otterbots, Baby Cakes, Biscuits, Shuckers, Tourists, Mighty Mussels, Muckdogs, WhistlePigs, Sock Puppets, etc).

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  • 3 weeks later...

The Asheville Tourists are playing as the Asheville Hippies for two games in the 2024 season, with an updated 'Hippies' brand this year. Overall a massive fan of this look, this color combo, and the logos. I wouldn't be opposed to seeing this look and brand become a regular in their lineup!

 

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2 hours ago, Big Yellow Flag said:

I mean... I'd buy a hat. 

Unlike their fellow Greater Milwaukee AA team, they got an online store where you can ;)

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6 hours ago, Burmy said:

Unlike their fellow Greater Milwaukee AA team, they got an online store where you can ;)

You got me excited enough to go look, and I would have been very impressed by their commitment to the bit. Maybe if they make it real for a weekend or something. 

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On 2/28/2024 at 5:54 PM, Green27 said:

Danville Otterbots will have a team under them, who will play in the collegiate summer level Old North State League

 

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Tom of Rhinelander

♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫

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Looks like the Northwoods League's Kenosha Kingfish will be playing a game under the alternate identity of the Kenosha Kickers this year (the name of the Polka band in the movie Home Alone, for those who don't know).

 

I don't think they've shown uniforms yet, but I like what they did with both of the logos.

 

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