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Atlanta Hawks to be completely re-branded in 07-08


2mr41h

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Hey all - just talked with an Atlanta Spirit rep this week at a local event. Asked him about any new branding efforts for the Hawks or Thrashers. He said (obviously) that the Thrashers would be getting the new Rbk jerseys and threw in that the Hawks were being completely re-branded. New logo, new jerseys, you name it. They're bringing back the blue from the Hawks' early days and pairing it with the red and white.

I'll reserve judgement until I see it. It'll be interesting to see if they can pull off red/white/blue in a way that's different from the L.A. Clippers and Detroit Pistons.

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I thought the poor draft picks and poorer results on the court made the Hawks stand out?

oh its that and so so much more like the local middle school basketball coach is probably better than our coach, and the JV coach at the high school is a better talent evaluator than our scouts, and we have an inept GM who can't do a thing.

I'll probaby still pick up a Conely, Jr. jersey though... :rolleyes:

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Id rather see them work with the blue/white/ and green to stand out.

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More unique than white/red/ and blue. Should be interesting to see what new logo they create.

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I agree with the above comment. How will "this" red, white and blue look different than the Clippers, Pistons colors? Heck, the Cavaliers basically have dark blue and dark red as dominant colors. Will the Hawks go "Houston Oilers".

I can see it now: "Oh no, this is WAAAAY different. This will be 'Powder' blue with red and white!!" Grrrreeeaaaat... Not terrible, just adding more powder/light blue to the NBA is kind of tired.

I guess it is sort of too bad that if the Hawks want to go back to their original colors, it looks like they are copying by "switching" to blue.

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I'm not going to say too much, but there will NOT be any Powder/Light/Columbia Blue in this new design.

And believe me - this is NOT a retro-look. Anything but.

And therefore, I take it, no Dennis.gif either?

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I'm not going to say too much, but there will NOT be any Powder/Light/Columbia Blue in this new design.

And believe me - this is NOT a retro-look. Anything but.

That last line scares me a bit.

Please tell me they're NOT doing anything with wings and side panels!

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