Gothamite Posted May 25, 2010 Share Posted May 25, 2010 Impact may be a dumb name, but it is the name the team has had for their entire existence. It's the name their very loyal fans know them as, and it's the name the team brand is centred around. From both a fan's perspective and a marketing one keeping the Impact name makes sense.Not sure I agree "from a marketing perspective."Sometimes, even an established brand needs to be overhauled, especially if you want to be able to reach new customers. This is probably one of those times. Link to comment Share on other sites More sharing options...
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