kiwi_canadian Posted October 10, 2011 Share Posted October 10, 2011 Edit...as I read back there was no need to post what I had. This can be deleted. Link to comment Share on other sites More sharing options...
keynote Posted November 2, 2011 Share Posted November 2, 2011 KDU has developed a few identities for the Nets; see below: http://www.thekdu.com/#adidas-nba-brooklyn-netsI would've put this in the Concepts forum, but for the following blurb on KDU's site: As we are based in Brooklyn, New York, it was a great honor when adidas called on us to help ideate a new visual identity for the Brooklyn Nets. We assisted in developing various graphical options, product development, environmental applications, community engagement, and advance thinking on marketing activations.Thoughts? Link to comment Share on other sites More sharing options...
Gothamite Posted November 2, 2011 Share Posted November 2, 2011 Thoughts?None that I can share in polite company. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
keynote Posted November 2, 2011 Share Posted November 2, 2011 Thoughts?None that I can share in polite company.C'mon now, the top logo (where the net forms a crown, for Brooklyn aka Kings County) is fairly strong. The wordmark would like fine on a jersey. The reuse of the Brooklyn Dodgers "B" is a little forced (plus I'm not used to seeing interlocking letters for the geographic name + team name, as opposed to for a two-word geographic name) and the socks won't work in real life (this ain't the NFL; not ever player will want to wear socks of the same height), but the rest of that identity works. I'm not as big of a fan of the other identities. Link to comment Share on other sites More sharing options...
StillS Posted November 2, 2011 Share Posted November 2, 2011 Net forming the crown is good and has potential but imho the colour choice is really bad and it seems like the logo is incomplete(not sure why). Not a fan of any other logos or wordmarks. Link to comment Share on other sites More sharing options...
CDixonDesign Posted November 2, 2011 Share Posted November 2, 2011 None of those logos are anywhere near touching the standard of an NBA identity. None of those even get close to the OKC logo, IMO. Adidas just isn't as strong as developing the brand as I originally thought if this is the concepts that are thrown about... Link to comment Share on other sites More sharing options...
Funkatron101 Posted November 2, 2011 Share Posted November 2, 2011 Net forming the crown is good and has potential but imho the colour choice is really bad and it seems like the logo is incomplete(not sure why). Not a fan of any other logos or wordmarks.I like the uniform for the first logo set. The logo itself, as you said, has some potential, but it's very bland as is. The others below it try to compensate the weakness of the design by using gradients, which just makes it that much worse.The last set has potential as well (in theory, not in execution), but the colors are terrible. It's hard to illustrate the "net" effect well. I don't think they did it here, but they shouldn't abandon the idea. Overall, these need to be simplified. Link to comment Share on other sites More sharing options...
Gothamite Posted November 2, 2011 Share Posted November 2, 2011 I do like that first logo, but it's a bit familiar. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
knnhrvy16 Posted November 2, 2011 Share Posted November 2, 2011 A big, resounding NO to "BKLYN". Abbreviated city names on jerseys and logos are a fad that needs to stop, and stop now (I'm looking at you too, Phoenix and Atlanta). The top concept with the net forming a crown is really nice, and I like the jersey designs for the most part. But "BKLYN" needs to GTFO. Spell out "Brooklyn" or use "Nets", that's it. The opinions I express are mine, and mine only. If I am to express them, it is not to say you or anyone else is wrong, and certainly not to say that I am right. Link to comment Share on other sites More sharing options...
Funkatron101 Posted November 2, 2011 Share Posted November 2, 2011 I do like that first logo, but it's a bit familiar.Yeah, I was thinking the same thing. Perhaps if the Kings end up moving after all? Link to comment Share on other sites More sharing options...
Milo Meningocele Posted November 2, 2011 Share Posted November 2, 2011 KDU has developed a few identities for the Nets; see below: http://www.thekdu.com/#adidas-nba-brooklyn-netsI would've put this in the Concepts forum, but for the following blurb on KDU's site: As we are based in Brooklyn, New York, it was a great honor when adidas called on us to help ideate a new visual identity for the Brooklyn Nets. We assisted in developing various graphical options, product development, environmental applications, community engagement, and advance thinking on marketing activations.Thoughts?An actual net in the logo for the Nets?Some men just want to watch the world burn. Link to comment Share on other sites More sharing options...
Foxxtrot44 Posted November 2, 2011 Share Posted November 2, 2011 Wow, my brain can't tolerate all of those BROOKlyN NETS logos...I HaTE WhEn peoPLe TypE liKe thAT. I HATE THIS TIMELINE Link to comment Share on other sites More sharing options...
keynote Posted November 2, 2011 Share Posted November 2, 2011 Abbreviated city names on jerseys and logos are a fad that needs to stop, and stop now (I'm looking at you too, Phoenix and Atlanta). I'll bite. Why? It's not like it hasn't been done in the past. Link to comment Share on other sites More sharing options...
larrypep Posted November 2, 2011 Share Posted November 2, 2011 Abbreviated city names on jerseys and logos are a fad that needs to stop, and stop now (I'm looking at you too, Phoenix and Atlanta). I'll bite. Why? It's not like it hasn't been done in the past.I don't like the PHX and ATL jerseys, but I really liked the PHILA uniforms from the 60s. Go figure... Link to comment Share on other sites More sharing options...
knnhrvy16 Posted November 2, 2011 Share Posted November 2, 2011 Abbreviated city names on jerseys and logos are a fad that needs to stop, and stop now (I'm looking at you too, Phoenix and Atlanta). I'll bite. Why? It's not like it hasn't been done in the past.It's just a pet peeve of mine. There's no sound reason not to just spell out "PHOENIX", "ATLANTA", or "BROOKLYN". It's a professional sports uniform, not a scoreboard or an airport baggage tag.And I get the whole "The A.T.L" deal with Atlanta especially, but that's what fashion jerseys are for. Slap "ATL" on one of those. For the professional on-court gear, just use the full city name. The opinions I express are mine, and mine only. If I am to express them, it is not to say you or anyone else is wrong, and certainly not to say that I am right. Link to comment Share on other sites More sharing options...
Cujo Posted November 2, 2011 Share Posted November 2, 2011 Just brutal. These logos all look about 12 years out of date, as if they belonged on some FUBU gear. Maybe the And 1 Mistape Tour can have the leftovers. Link to comment Share on other sites More sharing options...
WSU151 Posted November 2, 2011 Share Posted November 2, 2011 Abbreviated city names on jerseys and logos are a fad that needs to stop, and stop now (I'm looking at you too, Phoenix and Atlanta). I'll bite. Why? It's not like it hasn't been done in the past.The same reason vertical stripes don't come back in the NFL. The same reason the Indians will never wear an all-red uniform again, or why the White Sox will never wear shorts again. Just because it was done in the past doesn't mean it's awesome. Smart is believing half of what you hear. Genius is knowing which half. Link to comment Share on other sites More sharing options...
BBTV Posted November 2, 2011 Share Posted November 2, 2011 Abbreviated city names on jerseys and logos are a fad that needs to stop, and stop now (I'm looking at you too, Phoenix and Atlanta). I'll bite. Why? It's not like it hasn't been done in the past.I don't like the PHX and ATL jerseys, but I really liked the PHILA uniforms from the 60s. Go figure...PHILA wasn't that bad because it's a legitimate shortening of a long word, not an airport code or nickname. PHL would be horrible, PHILLY would be horrible, but PHILA is only kinda bad. ATL, PHX, "Rip City", et al are just horrible. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
keynote Posted November 2, 2011 Share Posted November 2, 2011 Abbreviated city names on jerseys and logos are a fad that needs to stop, and stop now (I'm looking at you too, Phoenix and Atlanta). I'll bite. Why? It's not like it hasn't been done in the past.The same reason vertical stripes don't come back in the NFL. The same reason the Indians will never wear an all-red uniform again, or why the White Sox will never wear shorts again. Just because it was done in the past doesn't mean it's awesome.To clarify: I brought up historical precedent to counter the OP's statement that it was a fad, not to justify the practice itself. That being said: there have been well-received unis in the past that have used abbreviations (e.g, the aforementioned "PHILA" jerseys). You've created a nice list of the most commonly-cited examples of sports uniform experimentation gone wrong in the history of American team sports, but I don't think society has collectively rallied to condemn abbreviated cities in the same way. Individuals (like the OP) may have their own pet peeves about the practice, but that's about it. As for me: I currently work in Brooklyn, and I used to live there for a few years. I see the "Bklyn" acronym used commonly enough that it works for me. It's not just an abbreviation used for convenience's sake (like a scoreboard or an airport code); I see it in fashion and design as well. I think for cities where the abbreviation/acronym has pre-existing cultural significance, it works: Brooklyn/Bklyn, New Orleans/NOLA, and Atlanta/ATL. For others (e.g., I never hear people say "I gotta head to the Pee Aitch Ex"), it feels forced to me (in part because to me, PHX was just an airport code, nothing more). But here are few examples of the Bklyn acronym in use: Within this context, I think BKLYN jerseys that use this aesthetic can work fine. Link to comment Share on other sites More sharing options...
keynote Posted November 2, 2011 Share Posted November 2, 2011 Abbreviated city names on jerseys and logos are a fad that needs to stop, and stop now (I'm looking at you too, Phoenix and Atlanta). I'll bite. Why? It's not like it hasn't been done in the past.I don't like the PHX and ATL jerseys, but I really liked the PHILA uniforms from the 60s. Go figure...PHILA wasn't that bad because it's a legitimate shortening of a long word, not an airport code or nickname. PHL would be horrible, PHILLY would be horrible, but PHILA is only kinda bad. ATL, PHX, "Rip City", et al are just horrible.Rip City is a different animal entirely - it's a nickname for a city, not an abbreviation. It's more like old Warriors' "The City" identity more than anything else. I'd be okay with a Knicks jersey that said "NYC" on it, but I'd find it weird to say "The Big Apple", since it introduces a third term (beyond city name and team name) that needs to be integrated into the team brand. Link to comment Share on other sites More sharing options...
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