GottaDeal Posted February 22, 2011 Share Posted February 22, 2011 http://www.thestreet.com/story/11017857/1/jc-penney-launches-new-logo.html?cm_ven=GOOGLEN Link to comment Share on other sites More sharing options...
JamieRose Posted February 22, 2011 Share Posted February 22, 2011 Considering most people stopped calling the place Penney's in the 90's, the move to a "jcp" focused logo is an okay move. It's not an over the top redesign, just a slight modernized update to their logo. Link to comment Share on other sites More sharing options...
sc49erfan15 Posted February 22, 2011 Share Posted February 22, 2011 Don't like the all lowercase. Font is similar but updated, box is kind of random.I don't hate it, but I don't like it either. Kinda pointless, if you ask me. Link to comment Share on other sites More sharing options...
Buster Posted February 22, 2011 Share Posted February 22, 2011 Looks good. Glad they used the whole name. Link to comment Share on other sites More sharing options...
AJM Posted February 22, 2011 Share Posted February 22, 2011 Like the incorporation of "jcp" into the full logo...updated but not overdone. I like it. (MLF) Chicago Cannons, (IHA) Phoenix Firebirds - 2021 Xtreme Cup Champions (WAFL) Phoenix Federals - WAFL World Bowl XII Champions (Defunct) Link to comment Share on other sites More sharing options...
altosax29b Posted February 22, 2011 Share Posted February 22, 2011 The off-centered jcp is bothering me, it would've been better centered. Link to comment Share on other sites More sharing options...
BBTV Posted February 22, 2011 Share Posted February 22, 2011 Don't like the all lowercase. Font is similar but updated, box is kind of random.I don't hate it, but I don't like it either. Kinda pointless, if you ask me.Disagree. The website is "jcp.com", so it makes sense for a place that relies so much on website/catalog oders to put the box around those letters. Probably not necessary, but definitely not pointless. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
slapshot Posted February 22, 2011 Share Posted February 22, 2011 The off-centered jcp is bothering me, it would've been better centered.By centering it in the box, it separates the "jcp" from "enney". Bleeding the initials off the side of the box connects all the letters to continue the full thought of "jcpenney" even though the "jcp" is standing out.These are the subtleties that improve an otherwise obvious solution. Back-to-Back Fatal Forty Champion 2015 & 2016 Link to comment Share on other sites More sharing options...
Master Amino Posted February 22, 2011 Share Posted February 22, 2011 Eh...reminds of of that new terrible GAP logo. Guess I just have a thing against squares right now.... Link to comment Share on other sites More sharing options...
altosax29b Posted February 22, 2011 Share Posted February 22, 2011 The off-centered jcp is bothering me, it would've been better centered.By centering it in the box, it separates the "jcp" from "enney". Bleeding the initials off the side of the box connects all the letters to continue the full thought of "jcpenney" even though the "jcp" is standing out.These are the subtleties that improve an otherwise obvious solution.That's a good point, I was just thinking that if they were to use the boxed jcp as a secondary logo it would look better if they centered the jcp. Link to comment Share on other sites More sharing options...
DelayedPenalty Posted February 22, 2011 Share Posted February 22, 2011 There are a couple of stand-alone Penney's near me (as opposed to in the mall) that use just the square "jcp" for their street signage, and the full text on the front of the building. Link to comment Share on other sites More sharing options...
tBBP Posted February 23, 2011 Share Posted February 23, 2011 And here I thought the place was going out of business.Heh, I like it. It's nothing substantially different from what they had, but if "jcp" is going to be such a big part of their marketing, it does make sense to encase the "jcp" in a box so the viewer's eye is immediately drawn to that--only to then see the rest of the name, "penney". And like others have said, I do like bleeding the edge of the "p" out of the box...clever use of positive/negative space. And upon closer look, looks liek whoever did this kept the "rule of thirds" in mind...if one were to split that box into thirds horizontally, the top edge of the j's dot would align with the bottom edge of the top third. (Also looks like the vertical bar of the "p" would probably align with the edge of the right third if that box was cut into thirds vertically.) Very nice. *Disclaimer: I am not an authoritative expert on stuff...I just do a lot of reading and research and keep in close connect with a bunch of people who are authoritative experts on stuff. || dribbble || Behance || Link to comment Share on other sites More sharing options...
elsephen Posted February 23, 2011 Share Posted February 23, 2011 Well done. Not too drastic from what they had... and basically just modernized. I like it. Link to comment Share on other sites More sharing options...
The Six Posted February 23, 2011 Share Posted February 23, 2011 They have a pretty decent online sports store. Link to comment Share on other sites More sharing options...
Cujo Posted February 23, 2011 Share Posted February 23, 2011 Simple and gets the point across. Well done, JCP. I like. Link to comment Share on other sites More sharing options...
BlueSky Posted February 23, 2011 Share Posted February 23, 2011 Considering most people stopped calling the place Penney's in the 90's, the move to a "jcp" focused logo is an okay move. It's not an over the top redesign, just a slight modernized update to their logo.Uh, they did? What do they call it then? It's always been Penney's in my experience. Link to comment Share on other sites More sharing options...
RETROJR79 Posted February 23, 2011 Share Posted February 23, 2011 They been using the red square jcp for a while so its fitting that the square logo become the official logo. Link to comment Share on other sites More sharing options...
Davidson Posted February 23, 2011 Share Posted February 23, 2011 Nothing logo to replace nothing logo? Link to comment Share on other sites More sharing options...
SDX Posted February 23, 2011 Share Posted February 23, 2011 Nothing logo to replace nothing logo?Good way to some it up, both look like standard AI or PS designs that everyone starts at when putting a logo together. Link to comment Share on other sites More sharing options...
Hathaway Browne Posted February 23, 2011 Share Posted February 23, 2011 Looks to me like its for a discount store. Link to comment Share on other sites More sharing options...
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