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Latest Rumor: NHL Team Expected to Announce Rebranding in 2012


Mac the Knife

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I wonder if this potential identity overhaul will consist of having the corporate sponsor's name within the official team name and corporate logos on their jerseys?

That occurred to me. Chicago Bears presented by Bank One did not go anywhere, but the NHL is a fringe sport. I really hope not.

I don't know the the NHL allows corporate logos on jerseys (though it's only a matter of time), but I have always been surprised that none of the "big 4" teams have made an overt effort to try to incorporate a corporate logo into their logo. The closest I can think of is the Brewers kinda looking Miller-ish. Maybe we're looking at Florida's colors changing to that of their sponsor and their logo incorporating a silhouette of a soda can, car, or something. Man I hope not.

Disclaimer: If this comment is about an NBA uniform from 2017-2018 or later, do not constitute a lack of acknowledgement of the corporate logo to mean anything other than "the corporate logo is terrible and makes the uniform significantly worse."

 

BADGERS TWINS VIKINGS TIMBERWOLVES WILD

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SEAGATE BLACK ARMOR, because nothing says "reliable backup" like a team that platoons its goalies.

I was going to mention that the Sharks 3rd goes by that name, but I think that's what you were getting at.

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On 11/19/2012 at 7:23 PM, oldschoolvikings said:
She’s still half convinced “Chris Creamer” is a porn site.)
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"Please welcome onto the Lexus Rink at BankAtlantic Center, your JetBlue Florida presented by Sunsweet Ones!"

On the plus side, it'll bring plum back into the NHL color scheme.

Either that, or the Coyotes rebrand as "Glendale GTFO".

On 1/25/2013 at 1:53 PM, 'Atom said:

For all the bird de lis haters I think the bird de lis isnt supposed to be a pelican and a fleur de lis I think its just a fleur de lis with a pelicans head. Thats what it looks like to me. Also the flair around the tip of the beak is just flair that fleur de lis have sometimes source I am from NOLA.

PotD: 10/19/07, 08/25/08, 07/22/10, 08/13/10, 04/15/11, 05/19/11, 01/02/12, and 01/05/12.

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Well, there's still a functioning arena in Atlanta, and enough fans to support at least a few games, right? Could one of the Southern teams play some of its home games there? A rebrand would probably be in order to make that kosher with everybody.

PuckDaddy introduced the idea when the Predators were slated to moved of having the Predators Hockey Club and letting them play their 40 home games at various locations on the continent. Could a regionalized version of that be ahead of us?

Really, any team that gives 5-10 of its home games to Atlanta after they had their team so quickly taken away would suddenly be the favorite team there, gaining an entire city's fan support while simultaneously making their own home games more scarce (which in theory would make them sell out every game rather than being 2,000 under sellout every game), might be a great way to change an in-danger market to solid markets.

I'm thinking it's going to be Nashville, they were just in jeopardy of moving and would be perfect to take advantage of that situation with an empathy card.

Remember, having a team rebrand is not a sign they're going to stay put, Minnesota changed to black with the STARS logo right before they moved to Dallas.

I'll respect any opinion that you can defend.

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Maybe the Stars are gonna become Texas's team as the Texas Lonestars?

They can try but there is no way in hell I'd support a Dallas team. Heck, I'm torn right now with the NBA Finals. If only there was someway both teams could lose...

And I guess I'm the only one here that like the Hurricanes' current logo and uniforms. What where the runners up for names when they first moved?

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Now that light blue is gone as a jersey color with the Thrashers departure, what if Carolina took on some sort of light blue color scheme to align with UNC? its easily identifiable with North Carolina in general, Panthers too.

There's absolutely 0% chance this would ever happen. Leaving aside the fact that (Carolina) Panther blue and Carolina (Tar Heel) blue are two fairly dissimilar colors (help, ColorWerx?), the Hurricanes go out of their way to align themselves with Raleigh specifically and with NC State, with whom they share the RBC Center. Not to mention the fact that their red and black are taken from hurricane warning flags. After all this time, I'm still surprised when people go the "any NC team should use Carolina blue" route.

To me this sounds like a completely unsubstantiated rumor until we hear something much more concrete. Absolutely no offense intended, but if we gave credence to every "I know a guy" rumor we heard, I'd go insane.

HURRICANES | PANTHERS | WHITE SOX | WOLFPACK

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Really, any team that gives 5-10 of its home games to Atlanta after they had their team so quickly taken away would suddenly be the favorite team there, gaining an entire city's fan support while simultaneously making their own home games more scarce (which in theory would make them sell out every game rather than being 2,000 under sellout every game), might be a great way to change an in-danger market to solid markets.

A traveling team is a great way to ruin several markets at once. Short of a fully-papered house, the Sometimes Atlanta Panthers (or what have you) would draw on par with regional-league indoor football.

On 1/25/2013 at 1:53 PM, 'Atom said:

For all the bird de lis haters I think the bird de lis isnt supposed to be a pelican and a fleur de lis I think its just a fleur de lis with a pelicans head. Thats what it looks like to me. Also the flair around the tip of the beak is just flair that fleur de lis have sometimes source I am from NOLA.

PotD: 10/19/07, 08/25/08, 07/22/10, 08/13/10, 04/15/11, 05/19/11, 01/02/12, and 01/05/12.

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Everyone is overlooking Columbus, I could totally see them renaming them self's the "Ohio _____" and playing games in Cleveland, Columbus, and Cincinnati. All three have arena's with 14,000+, and all have had some sort of pro hockey teams play in there. Pending these rumors are true of course.

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They're becoming the Florida Black Panthers, now fighting hockey players and discrimination all at once.

I'm sorry I had to fight in the middle of your Black Panther party...

:lol:

Awesome.

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On 11/19/2012 at 7:23 PM, oldschoolvikings said:
She’s still half convinced “Chris Creamer” is a porn site.)
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.

I'm thinking it's going to be Nashville, they were just in jeopardy of moving and would be perfect to take advantage of that situation with an empathy card.

I'm going to assume that you paid no attention to ticket numbers for this season and the playoffs. Nor read any articles about Nashville's support over the last few years. Nor read that other than Buffalo and Boston, the Nashville market had the highest viewership of Game 2 of the SCF in the league. SO I wont flame. Good try, though.

I bet it'll be something simple such as FLA to MIA. I'm guessing that's never technically been done in the NHL.

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They're becoming the Florida Black Panthers, now fighting hockey players and discrimination all at once.

Well...the Thrashers roster did kind of just lose its raison d'etre.

On 8/1/2010 at 4:01 PM, winters in buffalo said:
You manage to balance agitation with just enough salient points to keep things interesting. Kind of a low-rent DG_Now.
On 1/2/2011 at 9:07 PM, Sodboy13 said:
Today, we are all otaku.

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POTD: February 15, 2010, June 20, 2010

The Glorious Bloom State Penguins (NCFAF) 2014: 2-9, 2015: 7-5 (L Pineapple Bowl), 2016: 1-0 (NCFAB) 2014-15: 10-8, 2015-16: 14-5 (SMC Champs, L 1st Round February Frenzy)

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I bet it'll be something simple such as FLA to MIA. I'm guessing that's never technically been done in the NHL.

Nope. That type of thing's been done before. Several times with one franchise alone, in fact: the Seals, who at one point another were monikered Oakland, California and/or Golden State.

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Since we're talking teams playing a handful of games in other markets, I've said in the Polls area that the Coyotes would be wise to give a few games (5-10 per season) over to Salt Lake City's EnergySolutions Arena (seats 14,000 for hockey). Never mind the low capacity, they've stuffed 17,000+ for games there before when the Grizzlies went to the Turner Cup Finals (in the true IHL). I'd wager a bet that they'd actually reach capacity there, and unlike US Airways when the 'Yotes played there, center ice is actually in the center of the arena! :P

However, the Blue Jackets could regionalize themselves and play in reasonably-sized arenas all across Ohio.

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there's absolutely no way it's dallas. (my money is that it's not anyone, and this thread is useless)

reasons it's not dallas:

1) we won't have an owner until august, most likely. who exactly would be leading the charge to rebrand then?

2) we recently had our alternate jersey pushed back one season because the stars management team didn't want to make any drastic moves with the identity before the new owner took office. this would be the complete opposite of that news. it would be initiating a DRASTIC change before the new owner could approve.

3) the alternate jersey was supposed to be green and based on the north stars aesthetic. that's because the north stars merchandise flies off the shelves in dallas and always has. no way are the stars going to distance themselves from that any more than they already have. the fans want green. the fans want the star logo.

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Everyone is overlooking Columbus, I could totally see them renaming them self's the "Ohio _____" and playing games in Cleveland, Columbus, and Cincinnati. All three have arena's with 14,000+, and all have had some sort of pro hockey teams play in there. Pending these rumors are true of course.

ohio isn't really southern...

at all...

"southern market" doesn't exclusively mean "expansion/relocation market."

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